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1. Tinder, but women make the first move.

2. A leading competitor to Match Group (owner of Tinder and Hinge), known for its female-first dating app.

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• Bumble App: A dating and social networking service where women make the first move in heterosexual matches, also offering modes for finding friendships (Bumble For Friends) and professional networking (Bumble Bizz).
• Badoo: A global dating-focused social networking service that allows users to chat, meet, and connect with new people.
• Fruitz: A dating app popular in Europe where users express their dating intentions through fruit emojis.

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Bumble (symbol: BMBL) sells primarily to individuals rather than other companies. Its revenue is generated through subscriptions and in-app purchases made by users across its various platforms, primarily the Bumble app and Badoo app.

The company serves the following categories of individual customers:

1. Individuals seeking romantic relationships: This is the core dating app functionality where users look for romantic connections.
2. Individuals seeking platonic friendships: Through its "Bumble BFF" mode, the company serves users looking to make new friends in their local area.
3. Individuals seeking professional networking opportunities: With its "Bumble Bizz" mode, the company caters to users interested in expanding their professional network, finding mentors, or exploring career opportunities.

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Amazon.com, Inc. (AMZN)

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Whitney Wolfe Herd, Chief Executive Officer

Whitney Wolfe Herd is the founder of Bumble and resumed her role as Chief Executive Officer in March 2025. She founded Bumble in 2014, aiming to create a women-focused dating app. Prior to that, she co-founded Tinder and served as its Vice President of Marketing from 2012 to 2014. In November 2019, Bumble's parent company, MagicLab, which included Bumble and Badoo, was sold to the private equity firm The Blackstone Group, at which point Wolfe Herd became CEO of the newly acquired MagicLab. She became the world's youngest female billionaire when Bumble went public in February 2021.

Kevin Cook, Chief Financial Officer

Kevin Cook joined Bumble Inc. as Chief Financial Officer in August 2025. He brings over 30 years of experience in financial management. Before joining Bumble, Mr. Cook served as the Chief Financial Officer at Cloudera, Inc., a hybrid cloud data and AI platform company, from October 2021 to September 2023. Prior to that, he was the Senior Vice President of Finance, Corporate Development & Investor Relations at Cloudera, Inc. from August 2014 to September 2021.

Neil Shah, Chief Business Officer

Neil Shah was appointed to the newly created role of Chief Business Officer at Bumble Inc., with his appointment effective immediately as of December 2024. In this role, he is responsible for the execution of Bumble's strategic transformation, including the company's revenue model, pricing strategy, and partnerships. Mr. Shah previously served as Chief Operating Officer and Head of Business Operations at Slack and held strategy roles at Twitter.

Vivek Sagi, Chief Technology Officer

Vivek Sagi joined Bumble Inc. as Chief Technology Officer in May 2025, bringing deep expertise in engineering, product management, user experience, and emerging technology. He has successfully led and scaled global product portfolios across the U.S., Asia, and Europe.

Neela Pal, Chief Marketing Officer

Neela Pal has served as Bumble's Chief Marketing Officer since September 2025, after serving in various marketing positions of increasing responsibility at the company. She has over 20 years of experience in shaping brand, marketing, and growth strategies for global consumer and technology companies. Before joining Bumble in December 2024, Ms. Pal served as the Vice President and Head of Global Brand and Corporate Marketing at Roblox Corporation from January 2021 to June 2024. Her career also includes roles at Arnold Worldwide, Procter & Gamble, and McKinsey & Company.

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The key risks to Bumble (BMBL) include declining paying users and revenue, intense competition within the online dating industry, and indicators of financial distress.

1. Declining Paying Users and Revenue: Bumble has experienced a significant decrease in its paying user base, with a 16% fall in the third quarter, alongside a 10% drop in revenue compared to the prior year. The company has also issued cautious guidance for the upcoming quarter. Key performance metrics, such as average revenue per buyer, have declined, and sales are projected to decrease over the next year, directly impacting the company's financial performance and growth prospects.

2. Intense Competition and Regulatory Scrutiny: The online dating industry is characterized by fierce competition and ongoing regulatory oversight. This environment poses a continuous challenge to Bumble's ability to maintain and grow its market share, requiring constant innovation and adaptation to changing user preferences and competitive pressures.

3. Financial Distress Indicators and Volatility: Bumble's stock exhibits high volatility, with a beta of 2.09, suggesting significant price fluctuations. Furthermore, the company has shown signs of potential financial distress, including a negative Altman Z-Score, which indicates a possibility of bankruptcy within the next two years. The company also carries a moderate level of leverage with a debt-to-equity ratio of 1.09.

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Bumble Inc. (BMBL) operates primarily within the online dating and social networking market through its main products, the Bumble app (Bumble Date, Bumble For Friends, Bumble Bizz) and the Badoo app.

Online Dating Services Market

The main addressable market for Bumble's dating products (Bumble Date and Badoo) is the global online dating services market. This market was valued at approximately USD 5.64 billion globally in 2025 and is projected to grow to approximately USD 11.27 billion by 2034, expanding at a compound annual growth rate (CAGR) of 8.00% from 2025 to 2034.

North America holds a significant share of this market. The U.S. online dating services market alone was valued at approximately USD 1.65 billion in 2025 and is projected to reach around USD 3.36 billion by 2034, with an 8.18% CAGR from 2025 to 2034. North America dominated the online dating services market with the largest market share of 39% in 2024.

Bumble For Friends (BFF) and Bumble Bizz

While Bumble also offers Bumble For Friends (BFF) for platonic connections and Bumble Bizz for professional networking, specific addressable market sizes in monetary value for these individual products are not explicitly available in the provided information.

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Bumble (BMBL) is undergoing a strategic transformation focused on enhancing its user experience and operational efficiency, which is expected to drive future revenue growth over the next two to three years, despite some anticipated short-term headwinds. The key drivers include:

1. Improving Member Base Quality and Engagement: Bumble is prioritizing the enhancement of its member base quality and fostering healthier engagement, aiming to make Bumble the preferred platform for women seeking dating and love. This strategic shift is anticipated to lead to higher user retention and improved conversion rates, ultimately contributing to long-term revenue growth.
2. Product Innovation and AI Integration: The company is investing significantly in product innovation and integrating artificial intelligence (AI) across its platform and operations. This includes plans to launch an "AI-first cloud-native platform by mid-2026" to enhance personalization, safety, and overall user experience. These technological advancements are expected to drive user retention, engagement, and monetization.
3. Growth in Average Revenue Per Paying User (ARPPU): Despite facing a decline in total paying users in the near term due to its focus on member quality, Bumble has demonstrated an increase in Average Revenue Per Paying User (ARPPU). The company expects this trend to continue, with growth in ARPPU offsetting some of the user base decline through premium features and pricing optimizations.
4. Strategic Repositioning and Operational Efficiency: Bumble's ongoing strategic repositioning involves efforts to reduce costs and refine marketing strategies to prioritize profitability and financial flexibility. While not a direct revenue driver, enhanced operational efficiency and margin expansion are crucial for sustained financial health and for enabling further investments in growth-generating initiatives.
5. Expansion of Complementary Apps: Bumble is also looking at growth from its complementary applications. For instance, Fruitz is undergoing expansion into more international markets, and the standalone "Bumble For Friends" (BFF) app has been rolled out in several markets and has shown strong download numbers, indicating future revenue potential, although it has not yet generated revenue as of Q3 2025.

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Share Repurchases

• Bumble's Board of Directors approved a share repurchase program, which was increased from an initial authorization of $150 million in May 2023 to $450 million by May 2024.
• The company repurchased $157.1 million in shares and common units during the year ended December 31, 2023, and $214.4 million during the year ended December 31, 2024.
• During the first quarter of 2024, $84 million in shares were repurchased, with approximately $59 million remaining available under the program as of March 31, 2024.

Share Issuance

• In the period ended March 31, 2023, 7.2 million Class A shares of common stock were issued in exchange for Common Units held by selling stockholders in a secondary offering, from which Bumble did not receive any proceeds.

Outbound Investments

• On February 7, 2022, Bumble acquired Fruitz, a rapidly growing dating app popular with Gen Z users in Europe and Canada, marking Bumble's first acquisition.

Capital Expenditures

• Bumble's capital expenditures were approximately $11.68 million in 2020, $13.65 million in 2021, $16.33 million in 2022, $14.94 million in 2023, and $9.32 million in 2024.
• Forecasted capital expenditures for 2025 are $12.8 million.
• A strategic focus for future capital expenditures includes deploying an AI-first, cloud-native platform by mid-2026 to enhance personalization and safety features.