How Does Alphabet Stock Stack Up Against Its Peers?
Alphabet‘s (GOOGL) stock has significantly outperformed over the past year. But how does it truly measure up against its megacap tech peers like Apple and Microsoft? A closer look reveals strong revenue growth and solid profitability, though trailing leaders in operating and free cash flow margins. Its moderate valuation suggests balanced upside in the competitive AI and cloud market.
- GOOGL’s 32.2% operating margin is robust, yet lower than MSFT’s 46.3%, reflecting Microsoft’s high-margin enterprise software and cloud dominance.
- GOOGL’s 13.4% revenue growth, driven by AI-powered search and cloud, trails MSFT and META, which benefit from strong enterprise cloud and ad market recovery.
- GOOGL’s 66.0% stock gain, fueled by AI optimism and ad market recovery, indicates strong investor confidence, trading at a 27.7 PE.
Here’s how Alphabet stacks up across size, valuation, and profitability versus key peers.
| GOOGL | AAPL | MSFT | AMZN | META | Z | |
|---|---|---|---|---|---|---|
| Market Cap ($ Bil) | 3,444.8 | 3,985.9 | 3,772.2 | 2,477.0 | 1,515.3 | 16.6 |
| Revenue ($ Bil) | 385.5 | 408.6 | 293.8 | 670.0 | 189.5 | 2.5 |
| PE Ratio | 27.7 | 40.1 | 36.0 | 35.1 | 25.9 | -518.2 |
| LTM Revenue Growth | 13.4% | 6.0% | 15.6% | 10.9% | 21.3% | 15.2% |
| LTM Operating Margin | 32.2% | 31.9% | 46.3% | 11.4% | 43.2% | -3.6% |
| LTM FCF Margin | 19.1% | 23.5% | 26.6% | 2.0% | 23.7% | 6.0% |
| 12M Market Return | 66.0% | 19.4% | 23.2% | 14.9% | 9.0% | -6.3% |
For more details on Alphabet, read Buy or Sell GOOGL Stock. Below we compare GOOGL’s growth, margin, and valuation with peers across years
Revenue Growth Comparison
| LTM | 2025 | 2024 | 2023 | 2022 | |
|---|---|---|---|---|---|
| GOOGL | 13.4% | – | 13.9% | 8.7% | 9.8% |
| AAPL | 6.0% | – | 2.0% | -2.8% | 7.8% |
| MSFT | 15.6% | 14.9% | 15.7% | 6.9% | |
| AMZN | 10.9% | – | 11.0% | 11.8% | 9.4% |
| META | 21.3% | – | 21.9% | 15.7% | -1.1% |
| Z | 15.2% | – | 15.0% | -0.7% | -8.2% |
Operating Margin Comparison
| LTM | 2025 | 2024 | 2023 | 2022 | |
|---|---|---|---|---|---|
| GOOGL | 32.2% | – | 32.1% | 27.4% | 26.5% |
| AAPL | 31.9% | – | 31.5% | 29.8% | 30.3% |
| MSFT | 46.3% | 45.6% | 44.6% | 41.8% | |
| AMZN | 11.4% | – | 10.8% | 6.4% | 2.4% |
| META | 43.2% | – | 42.2% | 34.7% | 24.8% |
| Z | -3.6% | – | -8.5% | -12.7% | -3.5% |
PE Ratio Comparison
| LTM | 2025 | 2024 | 2023 | 2022 | |
|---|---|---|---|---|---|
| GOOGL | 27.7 | – | 23.3 | 23.9 | 19.2 |
| AAPL | 40.1 | – | 41.0 | 31.3 | 21.1 |
| MSFT | 36.0 | 30.8 | 31.7 | 24.7 | |
| AMZN | 35.1 | – | 38.8 | 51.5 | -314.4 |
| META | 25.9 | – | 23.8 | 23.3 | 13.9 |
| Z | -518.2 | – | -154.8 | -85.5 | -77.2 |
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