Salesforce.com’s Chatter Aspires to be the Facebook of Enterprise
Salesforce.com (NYSE:CRM) kicked off the Dreamforce 2011 conference on Wednesday and made several announcements like the launch of Data.com and that Chatter will have more social features like instant messaging for its Chatter groups. ((Salesforce Adds Realtime Chat, Screen Sharing, And Groups To Chatter; Debuts HTML5 Mobile App, Techcrunch, August 30, 2011)) Salesforce.com is the dominant player in the on-demand cloud based CRM market where it competes with SAP (NYSE:SAP), Oracle (NASDAQ:ORCL) and Microsoft (NASDAQ:MSFT).
It launched Chatter, a social network for enterprises, in 2010, and we estimate that the total numbers of Chatter users will reach 160,000 in 2011. Chatter comprises just about 2% of the $124 Trefis price estimate for Salesforce.com.
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Salesforce.com announced Chatter Now, which will add realtime chat to the Chatter application similar to that on Google’s Gmail. It enables Chatter users to directly collaborate with their colleagues when they are online. It also added a screen sharing feature for Chatter users as well as group creation, which will allow Chatter users to create and collaborate in private groups. Chatter will also integrate with Microsoft Sharepoint allowing users to to share files in Sharepoint using Chatter.
Besides driving additional sales for Chatter, we expect these features to attract customers other Salesforce.com products which are tightly integrated with each other providing ample room for for cross selling opportunities. Additionally, Salesforce.com also launched HTML5 versions of all its applications so that they can now be accessed from multiple platforms, which should drive an increase in user adoption.