Adobe Launches EchoSign App for Apple’s iOS
Adobe (NASDAQ:ADBE) has launched a new EchoSign app for devices powered by Apple‘s (NASDAQ:AAPL) iOS platform, like the iPhone and the iPad. [1] Adobe acquired EchoSign in July 2011, and offers its digital signature technology as part of its document management and collaboration software suite, which also includes Adobe Acrobat. Adobe competes primarily with Microsoft (NASDAQ:MSFT) in document management and collaboration software.
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With the new iOS app, Adobe is aiming to increase revenues from Acrobat and other document management software by capitalizing on the growing popularity of smartphones and tablets, especially the iPhone and the iPad, in the enterprise market.
The EchoSign iOS app enables users to access their EchoSign accounts and sign documents directly from their iPhone or iPad. It also allows them to view signed documents and and track them with real-time status updates.
Jason Lemkin, VP of Web business services, Adobe, said:
“The enterprise is experiencing unprecedented adoption of tablets and mobile devices, presenting new opportunities to leverage cloud applications to streamline business processes and greater efficiency. With the Adobe EchoSign app, we’re making it that much easier for organizations to incorporate Web contracting into their business models, allowing users to sign documents and send documents for signing right from their iOS device. The end result is a higher rate of contract completion in less time, leading to increased productivity.”
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Acrobat and other document management tools account for around 15% of Adobe’s $34 Trefis price estimate, which stands nearly 20% above its current market price.
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Notes:- Adobe EchoSign Now Available on iOS Devices, Press Release [↩]