Why CBS Could Post Decent First Quarter Results?

CBS Corporation (NYSE: CBS) will announce first quarter results on May 3rd, 2016. We expect the company to report moderate revenue growth due to stronger ratings and the telecast of ‘Super Bowl 50’ over the company’s channels in the U.S. The company management changed its focus towards international market by licensing its premium content in 23 countries in January. We think it will benefit from international deals over the longer term.

[1] Sec Filings

[2] Estimated –   Super Bowl 2016 Ad Log, Kantar Media, February 08, 2016

[3] Broadcast Live +3 ratings, Feb. 15-21: Grammys on top, ‘Big Bang Theory’ posts biggest gains, Tv by Numbers, February 27, 2016

[4]CBS, Sky Enter Major Pan-European Deal for Showtime Programming, Deadline, January 21, 2016

[5]CBS, Australia’s Stan Pact for Showtime Programming in Latest Offshore Deal, January 27, 2016

[6] Showtime, April 27, 2016

Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com

2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to the full Trefis analysis for CBS Corp.