Forecast Of The Day: Yelp’s Active Advertising Local Business Accounts
Yelp’s (NYSE:YELP) Active Advertising Local Business Accounts fell from 565,000 in 2019 to 520,000 in 2020 and recovered to around 530,000 in 2021. Trefis expects the metric to grow to around 610,000 in 2022.
While the metric was impacted by Covid-19 and the related economic slowdown in 2020, we expect longer-term growth to be driven by the continued shift to digital advertising.
We think Yelp stock is slightly undervalued. We value Yelp at $35 per share, around 10% ahead of the current market price.
See Our Complete Analysis For Yelp
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