Forecast Of The Day: Yelp’s Active Advertising Local Business Accounts

YELP: Yelp logo


Yelp’s (NYSE:YELP) Active Advertising Local Business Accounts fell from 565,000 in 2019 to 520,000 in 2020 and recovered to around 530,000 in 2021. Trefis expects the metric to grow to around 610,000 in 2022.


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While the metric was impacted by Covid-19 and the related economic slowdown in 2020, we expect longer-term growth to be driven by the continued shift to digital advertising.

So What?

We think Yelp stock is slightly undervalued. We value Yelp at $35 per share, around 10% ahead of the current market price.

See Our Complete Analysis For Yelp

What if you’re looking for a more balanced portfolio instead? Our high-quality portfolio and multi-strategy portfolio have beaten the market consistently since the end of 2016.

Returns May 2022
MTD [1]
YTD [1]
Total [2]
 YELP Return 0% -10% -15%
 S&P 500 Return 0% -13% 85%
 Trefis Multi-Strategy Portfolio 0% -17% 227%

[1] Month-to-date and year-to-date as of 5/2/2022
[2] Cumulative total returns since the end of 2016

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