Yahoo! Japan: Increase In Smartphone Penetration Facilitates Revenue Growth

YAHOY: Yahoo Japan Corp ADR logo
Yahoo Japan Corp ADR

Yahoo Japan Corporation (OTC:YAHOY) reported its fiscal Q2 results on October 27. For Q2, the company’s revenues grew 4.8% year-over-year (y-o-y) to ¥215.29 billion ($1.89 billion). However, operating income declined by 13.6% y-o-y to ¥42.7 billion ($374 million). Mobile revenues continued to boost overall revenues during the quarter as consumers increasingly use smartphones for shopping and browsing. Below we discuss the key takeaways from the earnings.

Our $9 price estimate for Yahoo Japan is about in line with the market price.

  • Smartphones now account for 67% (62.61 million) of daily unique browsers. As a result, 55.5% of ad revenues now originate from smartphones. The company will likely be able to leverage its position in the Japanese Internet landscape to drive mobile revenue growth in the coming years.
  • Video content consumption across Yahoo’s properties has increased three-fold in the last quarter. As a result, the company is increasing its content, especially video content, for the mobile platform.
  • The company’s transaction value across the shopping, auction, and listing businesses grew by 16% year over year to ¥496 billion ($4.35 billion). A successful partnership with Softbank helped the company to post 40% growth in its shopping transaction value to ¥140 billion ($1.23 billion). Additionally, with an increase in the number of stores, the number of products listed on Yahoo! sites swelled to 290 million (28% growth). As online sales still account for a small portion of retail sales in Japan, the untapped market for the company presents a huge opportunity to grow its business in the coming years.
  • In Q2, the credit card transaction value for the company increased by 90% to ¥221.3 billion ($1.94 billion) as the number of valid cardholders increased by 42% to 4.12 million. The number of Yahoo Wallet Accounts (38.14 million accounts) and transaction value also grew during the quarter, signaling strong adoption in the Japanese market. This translates into ¥828 per account, up from ¥800 a year ago. We expect this trend to continue in the coming quarters.

See our complete analysis of Yahoo! JAPAN here

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