Company Of The Day: Samsung Electronics

by Trefis Team
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SMSN
Samsung Electronics
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What?

Samsung Electronics (LSE:SMSN) continued to lead the global smartphone market, with a 19% market share in Q2 2021, per research firm Canalys. Year-over-year unit shipments rose by 15%. However, China’s Xiaomi is closing in on Samsung, with a 17% share. Xiaomi grew shipments by 85% year-over-year.

Why?

Sales of Samsung’s flagship Galaxy S21 handset have been better than expected, and the company is also gaining some traction in the mid-range of the market, with a slew of new devices such as Galaxy A and Galaxy M series.

So What?

Although Samsung’s brand image is tied to its smartphones in a big way, the company’s surging semiconductor business is actually emerging as a bigger driver of the company’s profitability and stock price.

See Our Complete Analysis For Samsung

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