Company Of The Day: Roku
What?
Streaming major Roku (NASDAQ:ROKU) is looking to double down on content, with plans to develop over 50 original shows over the next two years.
So What?
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The move could help the company bolster advertising revenues via its Roku Channel, which lets users watch free ad-supported content. Roku sells 100% of the ads when viewers watch the Roku Channel, compared to under 30% of the ads when viewers watch content in other apps on the Roku platform.
See Our Complete Analysis For Roku
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