Where Does ServiceNow Stock Rank Among Competitors?
ServiceNow‘s stock has underperformed over the past year. How does it measure up against peers scaling in cloud and enterprise solutions? Analysis shows strong free cash flow and solid, albeit not leading, revenue growth, coupled with a moderate-to-high valuation. Upside could be tempered if faster-growing pure-plays like Datadog and Snowflake continue their rapid expansion.
- NOW’s 13.9% operating margin is strong, yet lags CRM’s 22.0%, indicating CRM’s superior operational efficiency from cost discipline and scalable cloud.
- NOW’s 21.1% revenue growth is solid, but lags DDOG and SNOW, whose AI-powered data warehousing and observability platforms drive higher demand.
- NOW’s stock is down 33.0% in 1 year, underperforming peers; its 82.9 P/E reflects investor concerns about 2025 growth outlook and overvaluation.
Here’s how ServiceNow stacks up across size, valuation, and profitability versus key peers.
| NOW | CRM | TEAM | WDAY | DDOG | SNOW | |
|---|---|---|---|---|---|---|
| Market Cap ($ Bil) | 143.5 | 228.5 | 36.3 | 53.1 | 43.8 | 71.1 |
| Revenue ($ Bil) | 12.7 | 40.3 | 5.5 | 9.2 | 3.2 | 4.4 |
| PE Ratio | 82.9 | 31.6 | -196.2 | 82.6 | 409.8 | -52.7 |
| LTM Revenue Growth | 21.1% | 8.4% | 19.5% | 13.2% | 26.6% | 28.5% |
| LTM Operating Margin | 13.9% | 22.0% | -3.6% | 9.4% | -1.3% | -34.3% |
| LTM FCF Margin | 30.8% | 32.0% | 26.7% | 28.0% | 26.9% | 17.5% |
| 12M Market Return | -33.0% | -25.0% | -44.0% | -18.9% | -9.8% | 28.1% |
For more details on ServiceNow, read Buy or Sell NOW Stock. Below we compare NOW’s growth, margin, and valuation with peers across years
Revenue Growth Comparison
| LTM | 2025 | 2024 | 2023 | 2022 | |
|---|---|---|---|---|---|
| NOW | 21.1% | – | 22.4% | 23.8% | 22.9% |
| CRM | 8.4% | 8.7% | 11.2% | 18.3% | |
| TEAM | 19.5% | 19.7% | 23.3% | 26.1% | |
| WDAY | 13.2% | 16.4% | 16.8% | 21.0% | |
| DDOG | 26.6% | – | 26.1% | 27.1% | 62.8% |
| SNOW | 28.5% | 29.2% | 35.9% | 69.4% |
Operating Margin Comparison
| LTM | 2025 | 2024 | 2023 | 2022 | |
|---|---|---|---|---|---|
| NOW | 13.9% | – | 12.4% | 8.5% | 4.9% |
| CRM | 22.0% | 20.2% | 17.2% | 5.9% | |
| TEAM | -3.6% | -2.5% | -2.7% | -9.8% | |
| WDAY | 9.4% | 5.9% | 2.5% | -2.9% | |
| DDOG | -1.3% | – | 2.0% | -1.6% | -3.5% |
| SNOW | -34.3% | -40.2% | -39.0% | -40.8% |
PE Ratio Comparison
| LTM | 2025 | 2024 | 2023 | 2022 | |
|---|---|---|---|---|---|
| NOW | 82.9 | – | 110.6 | 625.1 | 2189.4 |
| CRM | 31.6 | 41.1 | 78.7 | 1255.0 | |
| TEAM | -196.2 | -165.4 | -209.9 | -125.2 | |
| WDAY | 82.6 | 108.3 | 48.8 | -191.7 | |
| DDOG | 409.8 | – | 248.8 | 953.3 | -763.2 |
| SNOW | -52.7 | -56.8 | -60.6 | -79.6 |
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