Company Of The Day: Netflix
What?
Netflix (NASDAQ:NFLX) continues to work on the launch of its new ad-supported plan, striking deals with Ad Science and DoubleVerify to help with ad measurement technology.
Why?
- Rising Margins, Ad Growth To Drive Netflix’s Q2 Results, But Stock Is Expensive At $670
- Netflix’s Ad-Driven Surge: Impressive Growth, Pricey Stock
- Up 27% Year To Date, Will Q1 Results Drive Netflix Stock Higher?
- Netflix On A Roll As It Benefits From Paid Sharing And Ads. Is The Stock Undervalued At $610?
- Up 50% Over Last Year, Will Q4 Earnings Drive Netflix Stock Higher?
- Will Netflix Stock Rally 40% To Return To Pre-Inflation Shock Highs?
Reports indicate that Netflix is looking to charge as much as $60 for a thousand impressions for ads on its platform. At these price points, the company will need to offer solid independent measurements to help track effectiveness.
So What?
Netflix stock has largely held up through last month’s market sell-off as investors appear optimistic about the company’s advertising prospects.
See Our Complete Analysis For Netflix
| Returns | Oct 2022 MTD [1] |
2022 YTD [1] |
2017-22 Total [2] |
| NFLX Return | -9% | -64% | 73% |
| S&P 500 Return | 0% | -25% | 60% |
| Trefis Multi-Strategy Portfolio | 0% | -26% | 192% |
[1] Month-to-date and year-to-date as of 10/12/2022
[2] Cumulative total returns since the end of 2016
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