Company Of The Day: Netflix

+5.38%
Upside
306
Market
322
Trefis
NFLX: Netflix logo
NFLX
Netflix

What?

Netflix (NASDAQ:NFLX) continues to work on the launch of its new ad-supported plan, striking deals with Ad Science and DoubleVerify to help with ad measurement technology.

Why?

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  4. Will Netflix’s Advertising Strategy Work?
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  6. With Muted Expectations For Q2, Will Netflix Surprise?

Reports indicate that Netflix is looking to charge as much as $60 for a thousand impressions for ads on its platform. At these price points, the company will need to offer solid independent measurements to help track effectiveness.

So What?

Netflix stock has largely held up through last month’s market sell-off as investors appear optimistic about the company’s advertising prospects.

See Our Complete Analysis For Netflix

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Returns Oct 2022
MTD [1]
2022
YTD [1]
2017-22
Total [2]
 NFLX Return -9% -64% 73%
 S&P 500 Return 0% -25% 60%
 Trefis Multi-Strategy Portfolio 0% -26% 192%

[1] Month-to-date and year-to-date as of 10/12/2022
[2] Cumulative total returns since the end of 2016

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