Netflix (NASDAQ:NFLX) continues to work on the launch of its new ad-supported plan, striking deals with Ad Science and DoubleVerify to help with ad measurement technology.
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Reports indicate that Netflix is looking to charge as much as $60 for a thousand impressions for ads on its platform. At these price points, the company will need to offer solid independent measurements to help track effectiveness.
Netflix stock has largely held up through last month’s market sell-off as investors appear optimistic about the company’s advertising prospects.
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 Month-to-date and year-to-date as of 10/12/2022
 Cumulative total returns since the end of 2016