Company Of The Day: Netflix

December 15th, 2021 by Trefis Team
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NFLX: Netflix logo
NFLX
Netflix

What?

Netflix (NASDAQ:NFLX) has reduced pricing for its streaming plans in India, with the price of the basic standard definition plan slashed by almost 60% and the price of the 4K offering cut by about 20%.

Why?

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Netflix has been increasingly relying on international markets to drive its future growth. This price cut could help given that India is a massive and price-sensitive market.

So What?

Netflix stock was down by about -1% in pre-market trading on Tuesday, in line with the broader markets. However, we think the move could help drive growth, to an extent.

See Our Complete Analysis For Netflix

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