Forecast Of The Day: Altria’s Revenue Per Unit Smokeable Product

MO: Altria Group logo
Altria Group


Altria’s (NYSE:MO) Revenue per Unit Smokeable Product has risen from around $0.213 in 2019 to about $0.224 in 2020. Trefis estimates that the metric will rise to $0.230 in 2021 and $0.237 in 2022.


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The gains are likely to be driven by steady price increases, which are common in the cigarette business.

So What?

While pricing should rise, the company’s overall smokable products revenues are unlikely to grow, given the steady decline in volumes.

See Our Complete Analysis For Altria

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