Lululemon is A Better Pick Over This Athleisure Giant

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LULU: lululemon athletica logo
LULU
lululemon athletica

Despite a higher valuation, we think that Lululemon’s stock (NASDAQ: LULU) currently is a better pick compared to Nike’s stock (NYSE: NKE), given its better revenue and margins growth. Both companies benefited from the stay-at-home orders as customers favored athleisure and comfortable clothing for spending more time at home during the ongoing pandemic. While store closures and costs did weigh on both companies during the initial lockdowns of 2020, they still benefited from growing digital sales. But how is Lululemon’s stock priced compared to Nike’s stock? Lululemon trades at about 6x trailing revenues, compared to 4x for Nike. While Lululemon’s stock appears overvalued compared to Nike’s stock, given the notable mismatch in their current P/S multiples, we still believe it is a better pick between both of the companies. This is based on comparing the revenue growth and operating margins for the two companies over recent years. Lululemon’s premium valuation should not keep you away from investing in this high-performing stock, which has demonstrated growth in revenues while raising its profit margins in the past few years. But there is more to this comparison. Let’s step back to look at the fuller picture of the relative valuation of the two companies by looking at historical revenue growth as well as operating margin growth. Our dashboard Lululemon vs NikeIndustry Peers: Which Stock Is A Better Bet? has more details on this. Parts of the analysis are summarized below.

1. Lululemon’s Revenue Growth Has Been Stronger

While we acknowledge that Nike generates 8x more revenues than Lululemon, the latter’s revenue growth was higher in the last twelve months – with Lululemon’s revenue rising 44% vs. 21% for Nike. To add to this, Lululemon’s revenues also grew at a CAGR of 19% in the last three years, well over the 7% figure for Nike. Looking ahead, we estimate Lululemon’s revenues to grow at 30% over the next two years, compared to a 10% growth for Nike. Our Lululemon Revenue and Nike’s Revenue dashboards provide more insight into the companies’ revenues.

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  6. This Stock Is Likely A Better Pick Over Nike

Lululemon’s top line grew 30% year-over-year (y-o-y) to 1.5 billion in its most recent quarter (Q3 2021), whereas Nike’s revenues grew marginally to $11.4 billion during the same period (Q2 2022). While global supply chain woes have severely hurt apparel businesses, Lululemon appears to be in a better place than Nike. Lululemon’s y-o-y revenue growth was driven by a 28% increase in North America and a 40% increase internationally, whereas Nike saw falling revenues in Greater China (-20% y-o-y) and the Asia Pacific & Latin America (-8%), while North America (+12%) and Europe, the Middle East, & Africa (EMEA, +6%) delivered growth during the quarter. While Nike saw its gross margin increase 280 basis points to 46% in the recent quarter – driven by margin expansion in the NIKE Direct business – it was still roughly 10 percentage points lower than its rival Lululemon with a gross margin of 57%. That said, Lululemon is finding strong demand in categories like outerwear and menswear, and it has only started tapping the potential in markets like China.

In the upcoming quarter, supply chain issues that hit its factories in Vietnam and Indonesia will continue to pressure Nike’s top line. It should be noted that almost 51% of Nike’s footwear and 30% of its apparel is made in Vietnam. In addition, increased investments in air freight to overcome supply chain and inventory challenges will also increase costs significantly in the second half. Moreover, commodities prices from the Russia-Ukraine conflict will also clip sales for Nike, particularly in Europe. Similarly, Lululemon is expecting its net revenue to come in at the low end of its previously forecast range of $2.125 billion to $2.165 billion in Q4. The company blamed Omicron, supply problems, and staff shortages for this weaker performance.

2. Lululemon Has Seen Better Margin Growth

As mentioned above, Lululemon has a significantly higher gross margin than Nike. Similar to the pattern seen in revenue growth, Lululemon’s operating margin of 4.4% over the last twelve-month period is better than 3.4% for Nike’s. However, if we were to look at the last three fiscal year change in operating margin, Lululemon’s -16% figure is worse than Nike’s -9% change. Lululemon saw higher acquisition-related expenses in 2020, which explains this operating margin contraction. Going forward, we expect margins for both companies to face some headwinds in the near term, given the inflationary pressure and supply chain restrictions.

If we were to look to compare the financial risk, LULU has no debt as compared to NKE’s 5% debt as a percentage of its equity, but LULU’s 22% cash as a percentage of assets is lower than the 39% figure for NKE, implying that Lululemon has better debt but a worse cash position as compared to Nike.

The Net of It All

We see that the revenue growth, as well as profitability, has been better for LULU in the last twelve months but it is available at a higher valuation compared to NKE. Now, looking at future prospects, using P/S as a base, due to high fluctuations in P/E and P/EBIT, we believe LULU is currently the better choice of the two. The table below summarizes our revenue and return expectation for LULU and NKE over the next three years, and points to an expected return of 50% for LULU over this period vs. a 12% expected return for NKE, implying that investors are better off buying LULU over NKE, based on our dashboard Lululemon vs Nike – which also provides more details on how we arrive at these numbers.

While Lululemon stock may currently be a better pick as compared to Nike’s, there is a particular stock that looks like a Better Bet than LULU Stock. Also, LULU Peers shows how Lululemon compares against its peers on metrics that matter. You will find other useful comparisons for companies across industries at Peer Comparisons.

What if you’re looking for a more balanced portfolio instead? Here’s a high-quality portfolio that’s beaten the market consistently since the end of 2016.

Returns Mar 2022
MTD [1]
2022
YTD [1]
2017-22
Total [2]
 LULU Return -4% -22% 371%
 S&P 500 Return -2% -10% 91%
 Trefis MS Portfolio Return -3% -13% 244%

[1] Month-to-date and year-to-date as of 3/10/2022
[2] Cumulative total returns since the end of 2016

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