Lululemon (NASDAQ:LULU) Direct to Consumer Revenues doubled from $1.14 billion in 2019 to $2.28 billion in 2020 and Trefis expects the number to grow incrementally to $2.51 billion in 2021.
- What To Watch For In Lululemon’s Stock Post Q2?
- This Stock Is Likely To Offer Better Returns Over Lululemon’s Stock
- What To Expect From Lululemon’s Stock Past Q1 Earnings
- Forecast Of The Day: Lululemon’s Direct To Consumer Revenue
- What To Expect From Lululemon’s Stock Post Q4?
- Lululemon is A Better Pick Over This Athleisure Giant
Lululemon benefited from the demand for comfortable work-from-home clothing through Covid-19. Moreover, customers increasingly placed orders via e-commerce channels, helping Direct To Customer revenues. However, DTC sales growth is likely to moderate in 2021 as retail stores continue re-open post-Covid-19 lockdowns.
The DTC segment has higher operating margins compared to the company’s retail business and as the online business grows, it could bode well for Lululemon’s profitability.