Limited Brands Continues its Strong Run in February

LTD: L Brands logo
L Brands

Intimate apparel retailer Limited Brands (NYSE:LTD) reported comparable store sales growth of 8% for the four weeks ended February 25, 2012, compared to the same period last year. [1] Victoria’s Secret was once again the major growth driver for the company, with a 10% comparable sales increase. We believe the results are highly promising, and clubbed with the solid results in January, Limited looks on course for a strong Q1 fiscal 2012. Limited Brands is a specialty apparel retailer focused on lingerie, beauty and personal care products, and it competes with Abercrombie & Fitch (NYSE:ANF), American Eagle Outfitters (NYSE:AEO), Ann (NYSE:ANN) and Gap (NYSE:GPS).

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Limited’s February Sales Report Card Looks Promising

With a comparable sales increase of 8%, Limited looks on its way to deliver yet another strong quarterly results. While February sales benefited from a spike in intimate apparel sales around Valentine’s day, the results also reflect Limited’s thorough prepping for the spring season. In addition to Victoria’s Secret, Limited’s other major brand, Bath & Body Works, also carried forward the momentum, registering a 7% comparable sales increase compared to last year. Another major highlight of Friday’s sales release was an increase of 5% in Victoria’s Secret’s direct channel, which was a result of an increase in intimate apparel mobile sales during the week leading to Valentine’s Day.

See our article: Intimate Apparel Mobile Sales Spike Around Valentine’s Day

Understand How a Company’s Products Impact its Stock Price at Trefis

  1. Limited Brands reports February sales results, Source: Limited’s IR []