Intuit Stock Pulls Back to Support – Smart Entry?

INTU: Intuit logo
INTU
Intuit

Intuit (INTU) stock should be on your watchlist. Here is why – it is currently trading in the support zone ($498.67 – $551.17), levels from which it has bounced meaningfully before. In the last 10 years, Intuit stock received buying interest at this level 6 times and subsequently went on to generate 24.6% in average peak returns.

  Peak Return Days to Peak Return
7/22/2021 10.9% 64
10/4/2021 32.4% 56
7/28/2023 8.2% 41
11/7/2023 38.2% 372
2/25/2025 12.6% 1
4/7/2025 45.6% 114

Yet, a support zone alone isn’t enough; rebounds are more likely when fundamentals, sentiment, and market conditions line up. How does that look for INTU?

Rebound Likely: Undervalued, strong fundamentals, AI integration.

Intuit’s recent 19.57% price dip to a 52-week low presents a disconnect from its fundamentals. Q1 FY2026 revenue climbed 18%, EPS grew 34%, and FY2026 guidance projects 12-13% revenue growth. Analysts maintain a “Moderate Buy” consensus with average price targets ($795-$802) suggesting over 50% upside from the current $524.92 price. While AI disruption fears are a sector headwind, Intuit’s proactive AI integration and established compliance expertise offer a durable competitive advantage. A DCF model indicates a 31.2% discount to its estimated fair value. This combination signals a probable price recovery.

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How Do INTU Financials Look Right Now?

  • Revenue Growth: 17.1% LTM and 13.5% last 3-year average.
  • Cash Generation: Nearly 32.7% free cash flow margin and 26.7% operating margin LTM.
  • Recent Revenue Shocks: The minimum annual revenue growth in the last 3 years for INTU was 10.8%.
  • Valuation: INTU stock trades at a PE multiple of 35.6

  INTU S&P Median
Sector Information Technology
Industry Application Software
PE Ratio 35.6 24.5

   
LTM* Revenue Growth 17.1% 6.4%
3Y Average Annual Revenue Growth 13.5% 5.7%
Min Annual Revenue Growth Last 3Y 10.8% 0.2%

   
LTM* Operating Margin 26.7% 18.8%
3Y Average Operating Margin 24.2% 18.4%
LTM* Free Cash Flow Margin 32.7% 13.5%

*LTM: Last Twelve Months | For more details on INTU fundamentals, read Buy or Sell INTU Stock.

And What If The Support Breaks?

Intuit isn’t immune to big sell-offs. It plunged 72% in the Dot-Com bubble, took a 49% hit during the inflation shock, and dropped about 38% in both the Global Financial Crisis and the Covid pandemic. Even smaller market hiccups, like the 2018 correction, caused a 20%+ dip. The stock has solid fundamentals, but history shows sharp declines can still happen when trouble hits.

But the risk is not limited to major market crashes. Stocks fall even when markets are in good shape – think events like earnings, business updates, outlook changes. Read INTU Dip Buyer Analyses to see how the stock has recovered from sharp dips in the past.

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