Meta Platforms vs Alphabet: Which Is the Stronger Buy Today?
Alphabet surged 17% during the past Month. You may be tempted to buy more or may want to reduce your exposure. But there is an entirely different perspective you might be missing. Is there a better alternative? Turns out, its peer Meta Platforms gives you more. Meta Platforms (META) stock offers superior revenue growth across key periods, better profitability, and relatively lower valuation vs Alphabet (GOOGL) stock, suggesting you may be better off investing in META
- META’s quarterly revenue growth was 23.8%, vs. GOOGL’s 18.0%.
- In addition, its Last 12 Months revenue growth came in at 22.2%, ahead of GOOGL’s 15.1%.
- META leads on profitability over both periods – LTM margin of 41.4% and 3-year average of 39.4%.
These differences become even clearer when you look at the financials side by side. The table highlights how GOOGL’s fundamentals stack up against those of META on growth, margins, momentum, and valuation multiples.
Valuation & Performance Overview
| GOOGL | META | Preferred | |
|---|---|---|---|
| Valuation | |||
| P/EBIT Ratio | 31.7 | 20.4 | META |
| Revenue Growth | |||
| Last Quarter | 18.0% | 23.8% | META |
| Last 12 Months | 15.1% | 22.2% | META |
| Last 3 Year Average | 12.5% | 19.9% | META |
| Operating Margins | |||
| Last 12 Months | 32.0% | 41.4% | META |
| Last 3 Year Average | 30.5% | 39.4% | META |
| Momentum | |||
| Last 3 Year Return | 224.2% | 212.0% | GOOGL |
Note: For “Last 3 Year Return” metric, preferred stock is one with higher returns unless the returns are too high (>300%) which creates risk of sell off.
See more revenue details: GOOGL Revenue Comparison | META Revenue Comparison
See more margin details: GOOGL Operating Income Comparison | META Operating Income Comparison
See detailed fundamentals on Buy or Sell META Stock and Buy or Sell GOOGL Stock. Below we compare market return and related metrics across years.
Historical Market Performance
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | Avg | Best | |
|---|---|---|---|---|---|---|---|---|---|
| Returns | |||||||||
| GOOGL Return | 65% | -39% | 58% | 36% | 66% | 6% | 282% | <=== | |
| META Return | 23% | -64% | 194% | 66% | 13% | 1% | 147% | ||
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | 3% | 88% | ||
| Monthly Win Rates [3] | |||||||||
| GOOGL Win Rate | 83% | 25% | 67% | 67% | 75% | 50% | 61% | ||
| META Win Rate | 67% | 33% | 92% | 67% | 42% | 50% | 58% | ||
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 50% | 62% | <=== | |
| Max Drawdowns [4] | |||||||||
| GOOGL Max Drawdown | -2% | -42% | -2% | -6% | -23% | -13% | -15% | ||
| META Max Drawdown | -10% | -74% | 0% | -3% | -17% | -20% | -21% | ||
| S&P 500 Max Drawdown | -1% | -25% | -1% | -2% | -15% | -7% | -9% | <=== | |
[1] Cumulative total returns since the beginning of 2021
[2] 2026 data is for the year up to 4/23/2026 (YTD)
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
No matter how good the numbers, stock investment is never a smooth ride. There is a risk you must factor in. Read META Dip Buyer Analyses to see how the stock has fallen and recovered in the past.
Still not sure about GOOGL or META? Consider a portfolio approach.
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