Deckers Outdoor Stock vs Competition: Who Wins?
Deckers Outdoor stock saw a significant surge recently, contrasting with its prior year’s underperformance relative to peers. How does it truly stack up against rivals in the dynamic athletic and casual footwear market? A closer look reveals strong profitability, solid growth, and a moderate valuation, yet potential challenges exist from intense competition and rapidly evolving consumer trends.
- DECK’s 23.6% operating margin, high due to UGG/HOKA full-price selling, lags CROX (24.2%), potentially boosted by its core brand strength.
- DECK’s 15.5% revenue growth, driven by HOKA’s expansion and DTC success, leads most peers but trails ONON, fueled by brand recognition.
- DECK stock is down 46.5%, underperforming peers, trading at a PE of 18.0, reflecting tariff and consumer pullback concerns, below its 5-yr avg.
Here’s how Deckers Outdoor stacks up across size, valuation, and profitability versus key peers.
| DECK | NKE | ONON | CROX | VFC | COLM | |
|---|---|---|---|---|---|---|
| Market Cap ($ Bil) | 17.8 | 91.4 | 28.6 | 4.7 | 7.7 | 3.0 |
| Revenue ($ Bil) | 5.1 | 46.5 | 2.9 | 4.1 | 9.6 | 3.4 |
| PE Ratio | 18.0 | 36.2 | 127.4 | 19.8 | 34.3 | 16.2 |
| LTM Revenue Growth | 15.5% | -5.0% | 33.3% | 2.0% | -0.3% | 2.8% |
| LTM Operating Margin | 23.6% | 6.5% | 12.1% | 24.2% | 5.3% | 7.5% |
| LTM FCF Margin | 17.2% | 5.3% | 12.0% | 18.6% | 3.2% | 5.0% |
| 12M Market Return | -46.5% | -19.2% | -28.9% | -21.6% | -25.6% | -37.6% |
For more details on Deckers Outdoor, read Buy or Sell DECK Stock. Below we compare DECK’s growth, margin, and valuation with peers across years
Revenue Growth Comparison
| LTM | 2025 | 2024 | 2023 | 2022 | |
|---|---|---|---|---|---|
| DECK | 15.5% | 16.3% | 18.2% | 15.1% | |
| NKE | -5.0% | -9.8% | 0.3% | 9.6% | |
| ONON | 33.3% | – | 29.4% | 46.6% | 68.7% |
| CROX | 2.0% | – | 3.5% | 11.5% | 53.7% |
| VFC | -0.3% | -4.1% | -10.6% | -6.4% | |
| COLM | 2.8% | – | -3.4% | 0.7% | 10.8% |
Operating Margin Comparison
| LTM | 2025 | 2024 | 2023 | 2022 | |
|---|---|---|---|---|---|
| DECK | 23.6% | 23.6% | 21.6% | 18.0% | |
| NKE | 6.5% | 8.0% | 12.3% | 11.5% | |
| ONON | 12.1% | – | 9.1% | 10.1% | 7.0% |
| CROX | 24.2% | – | 24.9% | 26.2% | 23.9% |
| VFC | 5.3% | 4.1% | 3.7% | 9.0% | |
| COLM | 7.5% | – | 8.0% | 9.6% | 12.4% |
PE Ratio Comparison
| LTM | 2025 | 2024 | 2023 | 2022 | |
|---|---|---|---|---|---|
| DECK | 18.0 | 16.3 | 41.5 | 34.3 | |
| NKE | 36.2 | 29.4 | 20.1 | 33.2 | |
| ONON | 127.4 | – | 121.6 | 433.3 | 293.4 |
| CROX | 19.8 | – | 5.3 | 8.5 | 10.6 |
| VFC | 34.3 | -37.1 | -8.6 | 61.5 | |
| COLM | 16.2 | – | 14.4 | 20.4 | 16.0 |
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