Salesforce vs Intuit: Which Stock Could Rally?
Salesforce surged 9.7% during the past Day. You may be tempted to buy more, or may want to reduce your exposure. But there is an entirely different perspective you might be missing. Is there a better alternative? Turns out, its peer Intuit gives you more. Intuit (INTU) stock offers superior revenue growth across key periods, better profitability, and relatively lower valuation vs Salesforce (CRM) stock, suggesting you may be better off investing in INTU
- INTU’s Last 12 Months revenue growth was 15.1%, vs. CRM’s 11.0%.
- In addition, its Last 3-Year Average revenue growth came in at 14.2%, ahead of CRM’s 10.0%.
- INTU leads on profitability over both periods – LTM margin of 27.5% and 3-year average of 25.7%.
These differences become even clearer when you look at the financials side by side. The table highlights how CRM’s fundamentals stack up against those of INTU on growth, margins, momentum, and valuation multiples.
Valuation & Performance Overview
| CRM | INTU | Preferred | |
|---|---|---|---|
| Valuation | |||
| P/EBIT Ratio | 19.4 | 17.0 | INTU |
| Revenue Growth | |||
| Last Quarter | 13.3% | 10.4% | CRM |
| Last 12 Months | 11.0% | 15.1% | INTU |
| Last 3 Year Average | 10.0% | 14.2% | INTU |
| Operating Margins | |||
| Last 12 Months | 21.9% | 27.5% | INTU |
| Last 3 Year Average | 20.3% | 25.7% | INTU |
| Momentum | |||
| Last 3 Year Return | -0.1% | -14.4% | CRM |
Note: For “Last 3 Year Return” metric, preferred stock is one with higher returns unless the returns are too high (>300%) which creates risk of sell off.
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See detailed fundamentals on Buy or Sell INTU Stock and Buy or Sell CRM Stock. Below we compare market return and related metrics across years.
Historical Market Performance
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | Avg | Best | |
|---|---|---|---|---|---|---|---|---|---|
| Returns | |||||||||
| CRM Return | 14% | -48% | 98% | 28% | -20% | -28% | -13% | ||
| INTU Return | 70% | -39% | 62% | 1% | 6% | -50% | -9% | ||
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | 11% | 102% | <=== | |
| Monthly Win Rates [3] | |||||||||
| CRM Win Rate | 58% | 33% | 50% | 67% | 42% | 20% | 45% | ||
| INTU Win Rate | 67% | 25% | 58% | 33% | 58% | 20% | 44% | ||
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 60% | 64% | <=== | |
| Max Drawdowns [4] | |||||||||
| CRM Max Drawdown | -20% | -50% | -16% | -31% | -37% | -38% | -32% | ||
| INTU Max Drawdown | -13% | -45% | -13% | -16% | -22% | -54% | -27% | ||
| S&P 500 Max Drawdown | -5% | -25% | -10% | -8% | -19% | -9% | -13% | <=== | |
[1] Cumulative total returns since the beginning of 2021
[2] 2026 data is for the year up to 6/1/2026 (YTD)
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
No matter how good the numbers, stock investment is never a smooth ride. There is a risk you must factor in. Read INTU Dip Buyer Analyses and CRM Dip Buyer Analyses to see how these stocks have fallen and recovered in the past.
Still not sure about CRM or INTU? Consider portfolio approach.
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