Coupang Stock Drop Looks Sharp, But How Deep Can It Go?

CPNG: Coupang logo
CPNG
Coupang

Coupang (CPNG) stock is down 15.9% in 21 trading days. The recent slide reflects renewed concerns around a massive data breach and CEO exit, but sharp drops like this often raise a tougher question: is the weakness temporary, or a sign of deeper cracks in the story?

Before judging its downturn reslience, let’s look at where Coupang stands today.

  • Size: Coupang is a $41 Bil company with $34 Bil in revenue currently trading at $22.43.
  • Fundamentals: Last 12 month revenue growth of 16.6% and operating margin of 2.3%.
  • Liquidity: Has Debt to Equity ratio of 0.12 and Cash to Assets ratio of 0.39
  • Valuation: Coupang stock is currently trading at P/E multiple of 104.8 and P/EBIT multiple of 42.4
  • Has returned (median) 45.9% within a year following sharp dips since 2010. See CPNG Dip Buy Analysis.

These metrics point to a Moderate operational performance, alongside Moderate valuation – making the stock Fairly Priced. For details, see Buy or Sell CPNG Stock

That brings us to the key consideration for investors worried about this fall: how resilient is CPNG stock if markets turn south? This is where our downturn resilience framework comes in. Suppose CPNG stock falls another 20-30% to $16 – can investors comfortably hold on? Turns out, the stock has fared much worse than the S&P 500 index during various economic downturns, based on (a) how much the stock fell and, (b) how quickly it recovered. Below, we dive deeper into each such downturn.

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2022 Inflation Shock

  • CPNG stock fell 81.5% from a high of $50.45 on 15 March 2021 to $9.35 on 9 May 2022 vs. a peak-to-trough decline of 25.4% for the S&P 500.
  • The stock is yet to recover to its pre-Crisis high
  • The highest the stock has reached since then is $33.53 on 17 September 2025 , and currently trades at $22.43

  CPNG S&P 500
% Change from Pre-Recession Peak -81.5% -25.4%
Time to Full Recovery Not Fully Recovered 464 days

 
Feeling jittery about CPNG stock? Consider portfolio approach.

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Individual picks can be volatile but staying invested is what matters. A diversified portfolio helps you stay the course, capture upside and reduce downside

The Trefis High Quality (HQ) Portfolio, with a collection of 30 stocks, has a track record of comfortably outperforming its benchmark that includes all 3 – the S&P 500, S&P mid-cap, and Russell 2000 indices. Why is that? As a group, HQ Portfolio stocks provided better returns with less risk versus the benchmark index; less of a roller-coaster ride, as evident in HQ Portfolio performance metrics.