7 Green Days In A Row: Clorox Stock Is Up 21%

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Shares of Clorox (CLX) have closed higher in each of the last 7 sessions, a cumulative gain of 21.1%. That added about $2.3 billion to the company’s market value, which now stands at about $13.0 billion. The stock closed at $106.60 on Tuesday, November 10, 12.9% below its 52-week high of $122.35 and 34.5% above its low of $79.26.

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How The Streak Stacks Up Against The S&P 500

Returns for CLX and the S&P 500 over the streak and the periods around it, all ending Tuesday, November 10 and including dividends:
 

Return Period CLX S&P 500
1 Day 1.0% -0.4%
7 Days (Current Streak) 21.1% -0.8%
1 Month (21 Trading Days) 28.2% -3.6%
3 Months (63 Trading Days) 2.3% -2.7%
Year To Date 11.1% 10.9%
1 Year (252 Trading Days) 4.3% 13.1%

A Stock-Specific Run, Or A Market Move?

The market explains little of this: the S&P 500 lost 0.8% over the same 7 sessions, including dividends, against Clorox’s +21.1%. No other S&P 500 stock is currently on a winning streak of 7 days or longer. Over the past three months the stock is up 2.3%, a window that includes the streak; over the other 56 sessions of that window it was down 15.6%.

What The Numbers Say About The Rally

On the fundamentals, revenue grew 6.3% over the last twelve months, against a median of 5.4% for S&P 500 Consumer Staples stocks; its operating margin is 14.1%, versus a median of 14.9%; and the stock trades at 19.2 times trailing earnings against a median of 22.6. The read is mixed: revenue growth above the median and a multiple below the median on one side, margins below the median on the other.

A climb like this is worth respecting, and worth testing. Our Guidance Momentum screen tracks the stocks whose companies just raised their own forward numbers.

One Hot Stock Is A Story. Thirty Sound Ones Are A Strategy

A streak like this earns a place on your watchlist, and it also earns a question: how much of your outcome do you want depending on one company keeping this up?

The Trefis High Quality (HQ) Portfolio answers it with breadth: roughly 30 businesses picked for consistent cash generation, strong margins, and balance-sheet strength, sized and rebalanced by rules. It has a track record of outpacing a benchmark that combines the S&P 500, the S&P MidCap 400, and the Russell 2000. Follow the story; invest in the strategy.