Colgate-Palmolive Stock Has Returned Just 6% Since Late 2017- Here’s Why

CL: Colgate Palmolive logo
Colgate Palmolive

Colgate-Palmolive (NYSE: CL) stock price gained just 6% from $75 in 2017 end to around $80 currently, primarily due to favorable changes in its revenues. During this period, the company witnessed a strong 15% rise in revenues, and combined with a drop in its outstanding share count, its revenue per share actually rose 20%. However, due to a pullback in its P/S multiple over this period, the company managed to gain only 6%. Additionally, over the same period, the S&P 500 returned around 50%, meaning that CL stock underperformed the broader markets since 2017-end.

In our interactive dashboard, Why Colgate-Palmolive Stock Moved: CL Stock Has Gained 6% Since 2017, we break down the factors behind this move.

(A) Colgate-Palmolive’s Total Revenue has grown 15% from $15.5 billion in FY 2017 to $17.7 billion on an LTM basis

  • CL’s total revenue rose steadily from $15.5 billion in FY ’17 to $17.4 billion in FY ’21, and demand has picked up strongly since the pandemic, with sales rising to $17.7 billion currently.
  • Colgate-Palmolive is a leading producer and distributor of household, health care, personal care, and veterinary products, operating in markets across the world.
  • As of FY ’21, Oral, Personal and Home Care sales make up the bulk of CL’s total sales at 81%, with Pet Nutrition making up the remaining 19%.
  • For additional details about CL’s revenues and comparison to peers, see Colgate-Palmolive (CL) Revenue Comparison
Relevant Articles
  1. Should You Pick Colgate-Palmolive Stock Over Monster Beverage After The Latter’s 2x Gains This Year?
  2. Should You Pick Colgate-Palmolive Stock After A Q3 Beat And 4% Gains This Month?
  3. Is Colgate-Palmolive Stock A Better Pick Over Marriott?
  4. Which Is A Better Consumer Defensive Pick – Kimberly-Clark Or CL Stock?
  5. Should You Buy Colgate-Palmolive Stock At $80?
  6. Should You Buy This Households & Personal Products Company Over Colgate-Palmolive Stock?

(B) Revenue per share (RPS) increased 20% from $17.56 in FY 2017 to $21.13 currently

  • Colgate-Palmolive revenue rose from $15.5 billion in FY ’17 to $17.7 billion currently, while the outstanding share count decreased from around 880 million in FY 2017 to just a little under 840 million currently.
  • Due to this, RPS has jumped from $17.56 in FY ’17 to $21.13 currently.

(C) Price-To-Sales (P/S) multiple for Colgate-Palmolive dropped strongly from 4x in 2017 end to 3.1x by 2018 end but has since pulled back to 3.8x currently, still around 5% lower than what it was in late 2017

  • Colgate-Palmolive’s performance since 2017-end first saw its P/S multiple drop from 4x in 2017 to 3.1x in 2018, before rising to as high as 4.2x by 2020 end.
  • Despite CL’s strong and consistent sales performance since 2018 and increased demand, the P/S multiple has dropped to 3.8x currently due to increased uncertainty surrounding global economic conditions.
  • For additional details about the company’s historical returns and comparison to peers, see Colgate-Palmolive (CL) Stock Return.

What if you’re looking for a more balanced portfolio instead? Our high-quality portfolio and multi-strategy portfolio have beaten the market consistently since the end of 2016.

 Returns Aug 2022
MTD [1]
YTD [1]
Total [2]
 CL Return 1% -6% 22%
 S&P 500 Return 0% -14% 84%
 Trefis Multi-Strategy Portfolio 3% -11% 251%

[1] Month-to-date and year-to-date as of 8/5/2022
[2] Cumulative total returns since the end of 2016

Invest with Trefis Market Beating Portfolios
See all Trefis Price Estimates