CELH Stock Falls -21% In 6-Day Spree On Margin Fears, Profit-Taking
Celsius (CELH) – a developer and seller of functional energy drinks and supplements – hit a 6-day losing streak, with cumulative losses over this period amounting to -21%. The company’s market cap has crashed by about $2.9 Bil over the last 6 days and currently stands at $11 Bil.
The stock has YTD (year-to-date) return of 6.2% compared to -1.5% for S&P 500. This calls for a re-evaluation of the stock’s valuation to find out whether this is an opportunity or a trap.
What Triggered The Slide?
[1] Post-Earnings Profit-Taking
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- Stock fell 8.13% on March 2nd as investors took profits
- Shares drifted 20.7% lower in the 8 days following the earnings release
- Impact: Sharp Reversal After Initial Surge, Sustained Selling Pressure
[2] Q4 Gross Margin Compression
- Q4 Gross Margin fell to 47.4% from 50.2% year-over-year
- Margin decline attributed to Alani Nu and Rockstar integration costs
- Impact: Heightened Concern Over Profitability, Institutional Selling
Opportunity or Trap?
Below is our take on valuation.
There is not much to fear in CELH stock given its overall Strong operating performance and financial condition. This is aligned with the stock’s High valuation because of which we think it is Fairly Priced (For details, see Buy or Sell CELH).
But here is the real interesting point.
You are reading about this -21% move after it happened. The market has already priced in the news. To avoid the next loser before the headlines, you need predictive signals, not notifications. Our High Quality Portfolio has a risk model designed to reduce exposure to losers.
Returns vs S&P 500
The following table summarizes the return for CELH stock vs. the S&P 500 index over different periods, including the current streak:
| Return Period | CELH | S&P 500 |
|---|---|---|
| 1D | -1.8% | -1.3% |
| 6D (Current Streak) | -20.7% | -2.4% |
| 1M (21D) | -12.9% | -2.1% |
| 3M (63D) | 2.2% | -1.6% |
| YTD 2026 | -6.2% | -1.5% |
| 2025 | 73.7% | 16.4% |
| 2024 | -51.7% | 23.3% |
| 2023 | 57.2% | 24.2% |
Take a look at what history tells you about whether past dips like this have been buying opportunities or traps: CELH Dip Buyer Analysis.
Gains and Losses Streaks: S&P 500 Constituents
There are currently 29 S&P constituents with 3 days or more of consecutive gains and 121 constituents with 3 days or more of consecutive losses.
| Consecutive Days | # of Gainers | # of Losers |
|---|---|---|
| 3D | 7 | 17 |
| 4D | 9 | 46 |
| 5D | 9 | 32 |
| 6D | 1 | 18 |
| 7D or more | 3 | 8 |
| Total >=3 D | 29 | 121 |
Key Financials for Celsius (CELH)
Last 2 Fiscal Years:
| Metric | FY2024 | FY2025 |
|---|---|---|
| Revenues | $1.4 Bil | $2.5 Bil |
| Operating Income | $155.7 Mil | $468.5 Mil |
| Net Income | $145.1 Mil | $108.0 Mil |
Last 2 Fiscal Quarters:
| Metric | 2025 FQ3 | 2025 FQ4 |
|---|---|---|
| Revenues | $725.1 Mil | $721.6 Mil |
| Operating Income | $166.7 Mil | $106.8 Mil |
| Net Income | $-61.0 Mil | $24.7 Mil |
The losing streak CELH stock is currently on doesn’t inspire much confidence among investors. In contrast, Trefis High Quality (HQ) Portfolio, with a collection of 30 stocks, has a track record of comfortably outperforming its benchmark that includes all 3 — the S&P 500, S&P mid-cap, and Russell 2000 indices. Why is that? As a group, HQ Portfolio stocks provided better returns with less risk versus the benchmark index; less of a roller-coaster ride, as evident in HQ Portfolio performance metrics.