Better Bet Than Booking Stock: Pay Less To Get More From RCL, CCL

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Trefis
BKNG: Booking logo
BKNG
Booking

RCL, CCL are BKNG’s peers in Hotels, Resorts & Cruise Lines industry that have:

1) Lower valuation (P/EBIT) compared to BKNG
2) But higher revenue and operating income growth

This disconnect between valuation and performance could mean that you are better off buying RCL, CCL stocks vs. BKNG

Key Metrics Compared

Relevant Articles
  1. Why Is Booking Stock With Its High Cash Flow Yield Not on Your Watchlist?
  2. Why Is BKNG With Its High Cash Flow Yield Not on Your Watchlist?
  3. BKNG Is Producing Cash, What Is Holding You Back?
  4. This Is the Kind of Cash Yield You Usually Look For, So Why Not BKNG?
  5. BKNG Has Returned $50 Bil To Shareholders In A Decade
  6. How Booking Holdings Stock Can Fall 40%?

Metric BKNG RCL CCL
P/OpInc* 23.5x 21.7x 10.1x
LTM OpInc Growth 26.7% 42.8% 59.8%
3Y Avg OpInc Growth 40.0% 199.6% 97.9%
LTM Revenue Growth 9.5% 18.6% 12.7%
3Y Avg Revenue Growth 25.3% 184.3% 130.2%

OpInc = Operating Income, P/EBIT = Price To Operating Income Ratio

This is just one approach to evaluate investments. Trefis High Quality Portfolio evaluates much more, and is designed to reduce stock-specific risk while giving upside exposure

Is The Mismatch In Stock Price Temporary

One way to check if Booking stock is expensive now versus the other tickers would be to see how these metrics compared across companies exactly a year ago. Specifically, if there has been a marked reversal in the trend for Booking in the last 12 months, then there is a chance that the current mismatch is likely to reverse. On the other hand, a persistent underperformance in revenue and operating income growth for Booking would reinforce the conclusion that the stock is expensive compared to its peers, but may not revert soon

Key Metrics Compared 1 Yr Prior

Metric BKNG RCL CCL
P/OpInc* 16.2x 10.1x 6.2x
LTM OpInc Growth 29.5% 74.6% 82.8%
3Y Avg OpInc Growth 49.4% 116.2% 87.9%
LTM Revenue Growth 11.1% 21.9% 15.9%
3Y Avg Revenue Growth 30.7% 413.5% 210.4%

OpInc = Operating Income

Additional Metrics To Consider

Metric BKNG RCL CCL
P/S 7.6x 5.4x 1.5x
Market Cap (Current) $ 183.6 Bil $ 89.3 Bil $ 38.9 Bil
LTM Revenue $ 24.09 Bil $ 16.49 Bil $ 25.43 Bil
LTM Opinc $ 7.83 Bil $ 4.11 Bil $ 3.84 Bil
LTM Op Margin 32.5% 24.9% 15.1%

OpInc = Operating Income

Alternate buying based on valuation, while attractive, needs to be evaluated carefully from multiple angles. Such multi-factor analysis is exactly how we construct Trefis portfolio strategies. If you want upside with a smoother ride than an individual stock, consider the High Quality portfolio, which has outperformed the S&P, and clocked >91% returns since inception.