What’s The Downside If BlackBerry Exits The Handset Business?
BlackBerry’s (NASDAQ:BBRY) handset business has clearly been struggling over the last few years, amid a string of underwhelming launches and plummeting sales (down by over 90% in the last 5 years). John Chen, BlackBerry’s CEO, has hinted that the firm could exit the handset business altogether if it doesn’t sell upwards of 5 million devices a year; if BlackBerry’s latest bet on the Android OS fails to gain traction, this could very well be the case. Below, we take a look at the impact on BlackBerry’s stock if the company were to exit the handset business.
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Have more questions about BlackBerry? See the links below.
What Will BlackBerry’s Software Revenue Mix & Growth Drivers Be?
What Caused BlackBerry’s Fortunes To Plummet In The Last 5 Years?
How Has BlackBerry’s Revenue Composition Changed In The Last 5 Years?
1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
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