Booking or Airbnb: Which Stock Has More Upside?

ABNB: Airbnb logo
ABNB
Airbnb

Airbnb fell -17% during the past Month. You may be tempted to buy more, or may want to reduce your exposure. But there is an entirely different perspective you might be missing. Is there a better alternative? Turns out, its peer Booking gives you more. Booking (BKNG) stock offers superior revenue growth across key periods, better profitability, and relatively lower valuation vs Airbnb (ABNB) stock, suggesting you may be better off investing in BKNG

  • BKNG’s quarterly revenue growth was 12.7%, vs. ABNB’s 12.0%.
  • In addition, its Last 12 Months revenue growth came in at 13.0%, ahead of ABNB’s 10.3%.
  • BKNG leads on profitability over both periods – LTM margin of 34.5% and 3-year average of 31.4%.

These differences become even clearer when you look at the financials side by side. The table highlights how ABNB’s fundamentals stack up against those of BKNG on growth, margins, momentum, and valuation multiples.

Trefis

Valuation & Performance Overview

  ABNB BKNG Preferred
     
Valuation      
P/EBIT Ratio 27.5 15.0 BKNG
     
Revenue Growth      
Last Quarter 12.0% 12.7% BKNG
Last 12 Months 10.3% 13.0% BKNG
Last 3 Year Average 13.4% 17.8% BKNG
     
Operating Margins      
Last 12 Months 20.8% 34.5% BKNG
Last 3 Year Average 19.7% 31.4% BKNG
     
Momentum      
Last 3 Year Return 6.5% 80.0% BKNG

Note: For “Last 3 Year Return” metric, preferred stock is one with higher returns unless the returns are too high (>300%) which creates risk of sell off.
See more revenue details: ABNB Revenue Comparison | BKNG Revenue Comparison
See more margin details: ABNB Operating Income Comparison | BKNG Operating Income Comparison

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See detailed fundamentals on Buy or Sell BKNG Stock and Buy or Sell ABNB Stock. Below we compare market return and related metrics across years.

Historical Market Performance

  2021 2022 2023 2024 2025 2026 Total [1] Avg Best
Returns
ABNB Return 13% -49% 59% -3% 3% -12% -19%    
BKNG Return 8% -16% 76% 41% 9% -19% 97%   <===
S&P 500 Return 27% -19% 24% 23% 16% 1% 85%    
Monthly Win Rates [3]
ABNB Win Rate 58% 33% 67% 58% 58% 0%   46%  
BKNG Win Rate 58% 50% 75% 58% 50% 0%   49%  
S&P 500 Win Rate 75% 42% 67% 75% 67% 100%   71% <===
Max Drawdowns [4]
ABNB Max Drawdown -10% -50% -1% -17% -20% -12%   -18%  
BKNG Max Drawdown -15% -32% 0% -6% -16% -21%   -15%  
S&P 500 Max Drawdown -1% -25% -1% -2% -15% -1%   -7% <===

[1] Cumulative total returns since the beginning of 2021
[2] 2026 data is for the year up to 2/12/2026 (YTD)
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year

No matter how good the numbers, stock investment is never a smooth ride. There is a risk you must factor in. Read BKNG Dip Buyer Analyses and ABNB Dip Buyer Analyses to see how these stocks have fallen and recovered in the past.

Still not sure about ABNB or BKNG? Consider portfolio approach.

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