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Here are 1-3 brief analogies for Owlet:

• Fitbit for babies: It tracks an infant's oxygen levels, heart rate, and sleep trends.

• Google Nest for the nursery: It offers a suite of smart monitoring devices, including cameras and smart socks, for the baby's room.

• Headspace for infant sleep: It provides digital tools and coaching to help families establish healthy sleep habits for their children.

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• Smart Sock: A baby monitor designed to track an infant's oxygen levels, heart rates, and sleep trends.
• Dream Sock: An app designed to assist children for better sleep.
• Cam: A video streaming app that allows parents to hear and see their baby from anywhere.
• Dream Lab: An interactive online platform that assists families in building healthy sleep habits.
• Dream Duo: A comprehensive monitoring system for a baby's sleeping habits, which includes a wearable sock monitor, HD video, and a digital sleep coach.

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Owlet (OWLT) primarily sells its products directly to individuals.

Customer Categories:

• New and Expecting Parents: Individuals preparing for or having recently welcomed an infant, seeking tools for monitoring their baby's health (oxygen levels, heart rate), sleep patterns, and overall well-being. This group is interested in products like the Smart Sock and Cam for basic monitoring and reassurance.
• Parents Seeking Sleep Solutions for Infants and Young Children: Families looking for assistance and guidance to establish healthy sleep habits for their babies and young children. This category benefits from products like the Dream Sock, Dream Lab, and Dream Duo, which focus on improving sleep routines and providing sleep coaching.
• Health-Conscious and Tech-Savvy Parents: Individuals who value real-time data and insights into their child's vital signs and sleep trends, using technology to gain peace of mind and proactively manage their child's health and development. They appreciate the detailed information provided by Owlet's integrated platform.

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• Shenzhen Huitongda Electronics Co., Ltd.
• Shenzhen Innoful Technology Co., Ltd.

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Jonathan Harris, President & Chief Executive Officer

Jonathan Harris was appointed President and Chief Executive Officer of Owlet, Inc. effective October 1, 2025. He brings over 30 years of experience in management and advisory roles in hardware and software companies. Prior to joining Owlet, he held leadership positions, including Chief Executive Officer, at Molekule Group, Inc. (formerly AeroClean Technologies, Inc.), an air purification technology company, where he was involved in restructuring and a merger. Mr. Harris also served as Chief Executive Officer and Co-Founder of KAMU Labs, Inc. He is noted for scaling GoPro from $19 million to over $1.5 billion in revenue globally and contributing to the company's initial public offering (IPO). Additionally, he was a founder of FiftyThree, Inc. His career includes work with brands such as Jawbone, Roku, and Microsoft.

Amanda Twede Crawford, Chief Financial Officer

Amanda Twede Crawford became the Chief Financial Officer of Owlet, Inc. on July 9, 2024. She has over 15 years of extensive experience in accounting and finance. Before her appointment as CFO, Ms. Crawford served as Owlet's Vice President of Financial Planning and Analysis for two years. Previously, she held key leadership roles at Swire Coca-Cola, USA, including Vice President of Finance and Corporate Controller, where she contributed to scaling the business from $500 million to over $2.5 billion through strategic acquisitions and organic growth. She began her career at PricewaterhouseCoopers and is a Certified Public Accountant.

Kurt Workman, Executive Chairman and Co-Founder

Kurt Workman co-founded Owlet in 2012 and transitioned from Chief Executive Officer to Executive Chairman of the Board of Directors on October 1, 2025. He was instrumental in leading the company's growth and strategy from its inception and oversaw the research and development of key products, including the Owlet Dream Sock. Mr. Workman has an entrepreneurial background, having started a paintball company at 13 and a tiling business during college. He also mentors young entrepreneurs and runs an incubator program in Mexico.

Burc Sahinoglu, Chief Technology Officer

Burc Sahinoglu serves as the Chief Technology Officer at Owlet, where he is responsible for leading all hardware and software engineering efforts for current and future products and services. He possesses three decades of experience encompassing startup management, research and development, and cloud computing. Before joining Owlet, Mr. Sahinoglu was part of the engineering leadership team at August Home, from its Series A funding through its acquisition by ASSA ABLOY in 2017.

David Kizer, Chief Operating Officer

David Kizer is the Chief Operating Officer at Owlet, overseeing all aspects of manufacturing, supply chain, sourcing, IT, and customer service. He has over a decade of experience in launching and scaling businesses. Prior to his role at Owlet, Mr. Kizer served as a product director at Gioteck and held various positions at Skullcandy.

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1. Regulatory Challenges and Compliance (FDA)

2. Financial Stability and Capital Needs

3. Intense Market Competition and Demographic Headwinds

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Advances in non-contact infant monitoring technologies. The core of Owlet's business, particularly the Smart Sock and Dream Sock, relies on wearable technology to track vital signs and sleep patterns. Emerging technologies, such as advanced computer vision, radar, and other remote sensing methods, are increasingly capable of accurately monitoring physiological data (like breathing, heart rate, and movement indicative of sleep stages) without requiring a physical device to be worn by the infant. Should these non-contact solutions become more accurate, reliable, affordable, and widely adopted, they could significantly undermine the value proposition of Owlet's wearable products, potentially making them seem intrusive or unnecessary.

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Addressable Markets for Owlet's Main Products and Services

Owlet, Inc. operates within several interconnected addressable markets related to digital parenting and infant care technology.

Smart Sock and Dream Sock (Wearable Smart Baby Monitors / Infant Sleep Trackers)

• The global wearable smart baby monitor market was estimated at approximately USD 2.44 billion in 2025 and is predicted to increase to about USD 4.60 billion by 2035, with a compound annual growth rate (CAGR) of 6.55% from 2026 to 2035.
• The global sleep trackers market was valued at USD 26.60 billion in 2024 and is expected to reach USD 47.79 billion by 2032, growing at a CAGR of 7.6% during that period.
• The North American sleep trackers market was valued at USD 2.02 billion in 2025.

Cam and Dream Duo (Smart Baby Monitors with Video and Audio)

• The global smart baby monitor market size was valued at USD 1.85 billion in 2025 and is projected to grow at a CAGR of 8.25% to reach USD 4.09 billion by 2035.
• The U.S. smart baby monitor market size was valued at USD 0.51 billion in 2025 and is projected to reach USD 0.80 billion by 2035, growing at a CAGR of 5.64% from 2026 to 2035.

Dream Lab (Digital Parenting Platform / Parenting Apps / Online Parenting Education)

• The global parenting apps market was valued at approximately USD 1.72 billion in 2025 and is predicted to reach USD 4.91 billion by 2035, at an 11.40% CAGR.
• The North America parenting apps market is expected to reach US$ 355.74 million by 2028.
• The global online parenting education market size was approximately USD 954.87 million in 2025 and is projected to reach USD 2275.60 million by 2034, growing at a CAGR of 10.13% from 2025 to 2034.

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Here are 3-5 expected drivers of future revenue growth for Owlet (symbol: OWLT) over the next 2-3 years:

1. Global Expansion and Dream Sock Adoption: Owlet is focused on driving the global adoption of its Dream Sock and other products. The company has secured regulatory clearances for Dream Sock sales in new international markets, including India and Israel, with further expansion planned for regions like Europe (Poland, Greece, Czech Republic) and South Africa. This international footprint aims to broaden Owlet's customer base significantly.
2. Expansion of the Owlet360 Subscription Platform: The Owlet360 subscription service is a key driver for recurring revenue. The platform has seen significant growth in paying subscribers, surpassing 110,000 by the end of 2025. Owlet plans to continue expanding this platform, including its international availability, by offering personalized guidance, expert resources, and enhanced analytics to increase customer lifetime value.
3. Growth in Healthcare Channels with BabySat: Owlet is actively expanding its presence in healthcare channels, particularly with its FDA-cleared prescription pulse oximeter, BabySat. Strategic partnerships with Durable Medical Equipment (DME) providers, such as PromptCare, are designed to broaden access to BabySat through established pediatric care pathways. The company is also working to increase insurance reimbursement coverage for its medical devices.
4. Launch of the Owlet OnCall Telehealth Platform: Owlet plans to launch its Owlet OnCall Telehealth Platform in the first half of 2026. This new service is expected to leverage the data and insights from Dream Sock and Owlet360 to capitalize on the growing telehealth market, offering new revenue streams and enhancing integrated care for families.
5. Integration of AI-Driven Features and Product Innovation: Owlet is leveraging artificial intelligence (AI) to drive product innovation and enhance customer retention. Features like the Dream Sight camera with onboard AI, introduced in September 2025, and AI Sleep Insight are designed to provide actionable daily plans for parents, thereby increasing the value and stickiness of Owlet's ecosystem.

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Share Repurchases

• Owlet did not repurchase shares of its common stock during the three months ended December 31, 2025.

Share Issuance

• In October 2025, Owlet issued 5,426,429 shares through a warrant exchange to simplify its capital structure.
• In October 2025, the company completed a public offering of 4,196,000 shares of Class A common stock at $7.15 per share, raising approximately $30.0 million in gross proceeds.
• The net proceeds from the October 2025 public offering were intended to support continued commercialization, research and development, and for general corporate purposes.

Capital Expenditures

• Owlet's capital expenditures for the last 12 months (covering much of 2025) were approximately $273,000.