Gaia (GAIA)
Market Price (9/17/2026): $1.255 | Market Cap: $31.3 MilSector: Communication Services | Industry: Movies & Entertainment
Gaia (GAIA)
Market Price (9/17/2026): $1.255Market Cap: $31.3 MilSector: Communication ServicesIndustry: Movies & Entertainment
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -55% Megatrend and thematic driversMegatrends include Digital Content & Streaming, and Health & Wellness Trends. Themes include Video Streaming, and Conscious Media & Wellness Content. | Weak multi-year price returns2Y Excs Rtn is -111%, 3Y Excs Rtn is -119% | Not profitable at operating income levelOp Inc LTMOperating Income, Last Twelve Months is -6.5 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -6.7% Weak revenue growthRev Chg QQuarterly Revenue Change % is -5.3% Not cash flow generativeCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -1.8%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -9.7% Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -23% Key risksGAIA key risks include [1] its persistent unprofitability, Show more. |
| Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -55% |
| Megatrend and thematic driversMegatrends include Digital Content & Streaming, and Health & Wellness Trends. Themes include Video Streaming, and Conscious Media & Wellness Content. |
| Weak multi-year price returns2Y Excs Rtn is -111%, 3Y Excs Rtn is -119% |
| Not profitable at operating income levelOp Inc LTMOperating Income, Last Twelve Months is -6.5 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -6.7% |
| Weak revenue growthRev Chg QQuarterly Revenue Change % is -5.3% |
| Not cash flow generativeCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -1.8%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -9.7% |
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -23% |
| Key risksGAIA key risks include [1] its persistent unprofitability, Show more. |
Qualitative Assessment
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Gaia (GAIA) stock has lost about 45% since 5/31/2026 because of the following key factors:
1. Gaia reported a significant decline in its fiscal Q2 2026 financial performance, falling short of analyst revenue expectations and experiencing a widening net loss.
Revenue for fiscal Q2 2026, which ended June 30, 2026, decreased 5% year-over-year to $23.3 million from $24.6 million in fiscal Q2 2025, missing analyst consensus estimates. The net loss attributable to common shareholders widened to $(3.0) million, or $(0.12) per share, compared to a net loss of $(1.8) million, or $(0.07) per share, in fiscal Q2 2025. Furthermore, operating cash flow turned negative at $(5.4) million in fiscal Q2 2026, a significant drop from $2.3 million provided in fiscal Q2 2025. This negative shift was partly attributed to $2.4 million lower cash inflows from annual member renewals, alongside reduced revenue and higher marketing costs.
2. Management's updated guidance indicated continued near-term challenges and a delayed path to profitability.
Following the fiscal Q2 2026 results, Gaia's management projected that fiscal Q3 2026 results would remain challenging and similar to Q2, representing the lowest point for revenue. While sequential revenue growth is anticipated in fiscal Q4 2026, the company withdrew its previous forecast for break-even net income in that quarter, shifting its focus instead to achieving positive free cash flow. This revised outlook suggested a slower recovery than previously communicated, impacting investor confidence.
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Gaia (GAIA) stock has lost about 45% since 5/31/2026 because of the following key factors:
1. Gaia reported a significant decline in its fiscal Q2 2026 financial performance, falling short of analyst revenue expectations and experiencing a widening net loss.
Revenue for fiscal Q2 2026, which ended June 30, 2026, decreased 5% year-over-year to $23.3 million from $24.6 million in fiscal Q2 2025, missing analyst consensus estimates. The net loss attributable to common shareholders widened to $(3.0) million, or $(0.12) per share, compared to a net loss of $(1.8) million, or $(0.07) per share, in fiscal Q2 2025. Furthermore, operating cash flow turned negative at $(5.4) million in fiscal Q2 2026, a significant drop from $2.3 million provided in fiscal Q2 2025. This negative shift was partly attributed to $2.4 million lower cash inflows from annual member renewals, alongside reduced revenue and higher marketing costs.
2. Management's updated guidance indicated continued near-term challenges and a delayed path to profitability.
Following the fiscal Q2 2026 results, Gaia's management projected that fiscal Q3 2026 results would remain challenging and similar to Q2, representing the lowest point for revenue. While sequential revenue growth is anticipated in fiscal Q4 2026, the company withdrew its previous forecast for break-even net income in that quarter, shifting its focus instead to achieving positive free cash flow. This revised outlook suggested a slower recovery than previously communicated, impacting investor confidence.
3. Analysts significantly lowered their revenue forecasts and price targets for the company, reflecting a more cautious future outlook.
Subsequent to the fiscal Q2 2026 earnings report, consensus revenue estimates for Gaia in fiscal year 2026 decreased by 11%, falling from $102.1 million to $91.1 million. Concurrently, forecast losses for the fiscal year increased from -$0.317 to -$0.42 per share. Analysts also cut their average 12-month price target on Gaia by 39%, from $6.38 to $3.88, due to assumptions of much lower long-term revenue growth and a reduced future price-to-earnings multiple. Roth/MKM, for instance, lowered its price target from $4.50 to $2.50 on August 25, 2026.
4. Gaia was removed from several prominent Russell stock market indexes, potentially triggering forced selling by institutional investors.
In August 2026, Gaia, Inc. was dropped from several key indexes, including the Russell 2000, Russell 2500, Russell 3000, and Russell 3000E Indexes, as well as related value benchmarks. Such removals typically lead to forced selling by index funds and other institutional investors whose mandates require them to track these indexes, thereby increasing selling pressure on the stock.
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Stock Movement Drivers
Fundamental Drivers
The -47.0% change in GAIA stock from 5/31/2026 to 9/16/2026 was primarily driven by a -46.4% change in the company's P/S Multiple.| (LTM values as of) | 5312026 | 9162026 | Change |
|---|---|---|---|
| Stock Price ($) | 2.34 | 1.24 | -47.0% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 99 | 98 | -1.3% |
| P/S Multiple | 0.6 | 0.3 | -46.4% |
| Shares Outstanding (Mil) | 25 | 25 | 0.1% |
| Cumulative Contribution | -47.0% |
Market Drivers
5/31/2026 to 9/16/2026| Return | Correlation | |
|---|---|---|
| GAIA | -47.0% | |
| Market (SPY) | -0.3% | 19.7% |
| Sector (XLC) | -2.3% | 19.2% |
Fundamental Drivers
The -63.4% change in GAIA stock from 2/28/2026 to 9/16/2026 was primarily driven by a -63.8% change in the company's P/S Multiple.| (LTM values as of) | 2282026 | 9162026 | Change |
|---|---|---|---|
| Stock Price ($) | 3.39 | 1.24 | -63.4% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 98 | 98 | 0.6% |
| P/S Multiple | 0.9 | 0.3 | -63.8% |
| Shares Outstanding (Mil) | 25 | 25 | 0.3% |
| Cumulative Contribution | -63.4% |
Market Drivers
2/28/2026 to 9/16/2026| Return | Correlation | |
|---|---|---|
| GAIA | -63.4% | |
| Market (SPY) | 10.2% | 20.1% |
| Sector (XLC) | -4.0% | 21.2% |
Fundamental Drivers
The -78.2% change in GAIA stock from 8/31/2025 to 9/16/2026 was primarily driven by a -79.0% change in the company's P/S Multiple.| (LTM values as of) | 8312025 | 9162026 | Change |
|---|---|---|---|
| Stock Price ($) | 5.68 | 1.24 | -78.2% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 95 | 98 | 3.7% |
| P/S Multiple | 1.5 | 0.3 | -79.0% |
| Shares Outstanding (Mil) | 25 | 25 | 0.2% |
| Cumulative Contribution | -78.2% |
Market Drivers
8/31/2025 to 9/16/2026| Return | Correlation | |
|---|---|---|
| GAIA | -78.2% | |
| Market (SPY) | 17.9% | 26.0% |
| Sector (XLC) | 2.5% | 24.6% |
Fundamental Drivers
The -49.6% change in GAIA stock from 8/31/2023 to 9/16/2026 was primarily driven by a -51.5% change in the company's P/S Multiple.| (LTM values as of) | 8312023 | 9162026 | Change |
|---|---|---|---|
| Stock Price ($) | 2.46 | 1.24 | -49.6% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 79 | 98 | 24.3% |
| P/S Multiple | 0.7 | 0.3 | -51.5% |
| Shares Outstanding (Mil) | 21 | 25 | -16.4% |
| Cumulative Contribution | -49.6% |
Market Drivers
8/31/2023 to 9/16/2026| Return | Correlation | |
|---|---|---|
| GAIA | -49.6% | |
| Market (SPY) | 73.4% | 29.2% |
| Sector (XLC) | 72.1% | 25.6% |
Price Returns Compared
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| GAIA Return | -13% | -72% | 13% | 66% | -19% | -65% | -87% |
| Peers Return | -51% | -85% | 15% | 69% | 81% | -44% | -85% |
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | 11% | 102% |
Monthly Win Rates [3] | |||||||
| GAIA Win Rate | 50% | 25% | 50% | 67% | 33% | 11% | |
| Peers Win Rate | 38% | 25% | 42% | 38% | 50% | 33% | |
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 44% | |
Max Drawdowns [4] | |||||||
| GAIA Max Drawdown | -45% | -77% | -44% | -32% | -48% | -69% | |
| Peers Max Drawdown | -73% | -86% | -69% | -54% | -50% | -69% | |
| S&P 500 Max Drawdown | -5% | -25% | -10% | -8% | -19% | -9% | |
[1] Cumulative total returns since the beginning of 2021
[2] Peers: CURI, WW, FUBO.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 9/16/2026 (YTD)
How Low Can It Go
| Event | GAIA | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -35.6% | -18.8% |
| % Gain to Breakeven | 55.2% | 23.1% |
| Time to Breakeven | 20 days | 79 days |
| 2024 Yen Carry Trade Unwind | ||
| % Loss | -14.7% | -7.8% |
| % Gain to Breakeven | 17.3% | 8.5% |
| Time to Breakeven | 13 days | 18 days |
| 2023 SVB Regional Banking Crisis | ||
| % Loss | -24.7% | -6.7% |
| % Gain to Breakeven | 32.8% | 7.1% |
| Time to Breakeven | 150 days | 31 days |
| 2020 COVID-19 Crash | ||
| % Loss | -48.4% | -33.7% |
| % Gain to Breakeven | 93.8% | 50.9% |
| Time to Breakeven | 17 days | 140 days |
| 2016-2017 Trump Reflation Bond Selloff | ||
| % Loss | -19.2% | -3.7% |
| % Gain to Breakeven | 23.8% | 3.9% |
| Time to Breakeven | 5 days | 6 days |
| 2015-2016 China Devaluation / Global Growth Scare | ||
| % Loss | -22.5% | -12.2% |
| % Gain to Breakeven | 29.1% | 13.9% |
| Time to Breakeven | 22 days | 62 days |
In The Past
Gaia's stock fell -35.6% during the 2025 US Tariff Shock. Such a loss loss requires a 55.2% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
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| Event | GAIA | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -35.6% | -18.8% |
| % Gain to Breakeven | 55.2% | 23.1% |
| Time to Breakeven | 20 days | 79 days |
| 2023 SVB Regional Banking Crisis | ||
| % Loss | -24.7% | -6.7% |
| % Gain to Breakeven | 32.8% | 7.1% |
| Time to Breakeven | 150 days | 31 days |
| 2020 COVID-19 Crash | ||
| % Loss | -48.4% | -33.7% |
| % Gain to Breakeven | 93.8% | 50.9% |
| Time to Breakeven | 17 days | 140 days |
| 2015-2016 China Devaluation / Global Growth Scare | ||
| % Loss | -22.5% | -12.2% |
| % Gain to Breakeven | 29.1% | 13.9% |
| Time to Breakeven | 22 days | 62 days |
| 2014-2016 Oil Price Collapse | ||
| % Loss | -39.4% | -6.8% |
| % Gain to Breakeven | 64.9% | 7.3% |
| Time to Breakeven | 91 days | 15 days |
| 2011 US Debt Ceiling Crisis & European Contagion | ||
| % Loss | -36.2% | -17.9% |
| % Gain to Breakeven | 56.6% | 21.8% |
| Time to Breakeven | 651 days | 123 days |
| 2010 Eurozone Sovereign Debt Crisis / Flash Crash | ||
| % Loss | -35.1% | -15.4% |
| % Gain to Breakeven | 54.1% | 18.2% |
| Time to Breakeven | 2327 days | 125 days |
In The Past
Gaia's stock fell -35.6% during the 2025 US Tariff Shock. Such a loss loss requires a 55.2% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
About Gaia (GAIA)
Gaia, Inc. (GAIA) operates as a digital media company offering a subscription-based video streaming service and an accompanying online community. Its primary product is an extensive digital content library, comprising approximately 10,000 titles available in multiple languages such as Spanish, German, and French. Subscribers can access this content globally across various internet-connected devices.
The company specializes in content designed for an underserved member base interested in personal growth, well-being, and alternative viewpoints. Its content is organized into distinct thematic channels: "Yoga" provides classes on yoga, eastern arts, and movement; "Transformation" focuses on spiritual growth, personal development, and consciousness; "Alternative Healing" covers food, nutrition, holistic healing, and longevity; and "Seeking Truth" features experts and discussions from the alternative media world.
Gaia complements its internally produced and owned content through strategic long-term licensing agreements to enrich its diverse library. The service is delivered primarily via its websites, gaia.com and gaiamtv.com, catering to customers in the United States, Canada, Australia, and a broad international market.
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Netflix for spiritual growth and holistic well-being.
Netflix for alternative health, yoga, and consciousness content.
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- Digital Video Subscription Service: Gaia operates an online community and provides subscribers with access to a digital content library, featuring channels focused on Yoga, Transformation, Alternative Healing, and Seeking Truth.
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Gaia (GAIA) sells primarily to individuals through its digital video subscription service. Based on the content provided across its various channels, the company serves the following categories of customers:
- Holistic Wellness and Movement Enthusiasts: Individuals seeking content on yoga, eastern arts, movement-based classes, healthy food and nutrition, and holistic healing practices.
- Spiritual Seekers and Personal Development Advocates: Subscribers interested in spiritual growth, personal transformation, consciousness expansion, and mindfulness.
- Alternative Perspectives and Truth-Seeking Explorers: Members drawn to alternative media, unconventional theories, "truth-seeking," and expert discussions on topics often outside mainstream narratives.
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James Colquhoun - Chief Executive Officer
James Colquhoun assumed the role of CEO in December 2023, having joined Gaia's Board of Directors in 2021. He is the founder and former Chief Executive Officer of Food Matters, a digital media and production company he established in 2008. Additionally, he founded and served as CEO of Food Matters TV (FMTV), a health and wellness subscription video on demand company, which was acquired by Gaia in June 2019.
Ned Preston - Chief Financial Officer
Ned Preston became Gaia's Chief Financial Officer in June 2023. His finance leadership experience includes prior CFO roles at Tive Inc. (May 2022 to September 2022) and Motional Inc. (April 2020 until April 2022). He also served as Senior Vice President of Finance at PTC Inc. from November 2016 until December 2019, and held various senior finance roles at Fortune 500 technology companies such as Akamai Technologies, Inc. and Oracle Corporation.
Kiersten Medvedich - President
Kiersten Medvedich has served as President of Gaia, Inc. since July 2023. She previously held the positions of Executive Vice President of Production and Senior Vice President of Content at Gaia. Her background includes extensive experience in production, including a long tenure with Sony Pictures Television from 1995 to 2009, where she was involved in nationally syndicated production efforts.
David Sieh - SVP Product & Technology
David Sieh leads Gaia's product, technology, data, and IT organizations. He brings over 30 years of technology leadership experience, with prior positions at Return Path and as a founder of multiple software companies.
Bryan Cooley - Vice President of Strategy, Business Intelligence and Growth
Bryan Cooley is responsible for orchestrating Gaia's corporate strategy, business intelligence, and revenue growth programs. He has 18 years of leadership experience across both the nonprofit and private sectors.
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The key risks to Gaia, Inc.'s business are:
-
Intense Competition and Subscriber Churn
Gaia operates in a highly competitive and increasingly saturated digital streaming market, contending not only with broad-based giants like Netflix and Amazon Prime but also with a growing number of smaller, niche streaming platforms. Consumers are experiencing "subscription fatigue," which makes acquiring and retaining subscribers challenging. For Gaia, this translates into a continuous struggle to attract new members and prevent existing ones from churning, directly impacting its ability to increase market share and achieve consistent profitability. The company has also faced high advertising spend and persistent churn, limiting its profitability.
-
Content-Related Controversies and Reputation Damage
Given Gaia's focus on "transformation," "alternative healing," and "seeking truth" content, the company faces significant risks related to the nature and perception of its programming. Gaia has been criticized for promoting "false and misleading claims, including anti-vaccine misinformation," and "conspiracy theories". Such controversies can severely damage the company's brand reputation, lead to subscriber cancellations, and potentially expose it to legal liabilities for its website content. Maintaining constant investment in new, unique, and credible content is crucial to keeping its niche audience engaged and mitigating these reputational hazards.
-
Operational and Financial Execution Challenges
As a subscription-based business, Gaia is exposed to several operational and financial risks. The company has reported net losses in recent fiscal years and has identified material weaknesses in its internal control over financial reporting. General risks inherent to subscription models include high chargeback rates, recurring billing disputes, fraud, piracy, and revenue leakage from issues like underbilling or failed renewals. Additionally, Gaia's increasing dependence on artificial intelligence in its operations introduces new legal, regulatory, and financial uncertainties, as the company is unsure whether these tools will significantly improve its streaming offerings or efficiency, and potential misuse or technical failures could lead to costly liabilities.
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The increasing ability of individual content creators, yoga instructors, spiritual leaders, and experts in alternative healing and truth-seeking to monetize and distribute their content directly to their audiences through their own platforms, websites, and dedicated creator economy tools (e.g., Patreon, Substack, online course platforms, direct memberships) poses a clear emerging threat. This trend could disintermediate aggregated niche content platforms like Gaia, making it harder for Gaia to acquire and retain exclusive or high-value content from "category-leading talent" if those creators find more lucrative or empowering alternatives for direct audience engagement and monetization.
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Gaia, Inc. (GAIA) operates a digital video subscription service and online community across several niche markets. The addressable markets for its main products and services, spanning yoga, spiritual growth, personal development, alternative healing, and conscious media, are substantial and show significant growth trajectories.
Yoga Channel
The global online yoga market was valued at approximately USD 4.37 billion in 2024 and is projected to reach USD 10 billion by 2035. In North America, the online yoga market was valued at USD 1.8 billion in 2024 and is expected to grow to USD 3.8 billion by 2035. Specifically, the Canadian yoga market was valued at USD 634.97 million in 2022 and is anticipated to grow to USD 1,132.45 million by 2030. The broader global yoga market size was estimated at USD 127.0 billion in 2025 and is expected to reach USD 269.1 billion by 2033, driven by increasing consumer awareness of health and wellness, and the rising popularity of online yoga courses. The U.S. yoga market alone is projected to reach USD 18.90 billion by 2026.
Transformation Channel (Spiritual Growth, Personal Development, and Consciousness Content)
The global spiritual services market size is estimated at USD 392.46 billion in 2025 and is projected to grow to USD 699.94 billion by 2033. North America accounted for a significant share of this market, with a size of USD 113.81 billion in 2025. The Canadian spiritual services market was valued at USD 13.66 billion in 2025. More specifically, the Canada spiritual wellness app market was USD 96.8 million in 2024 and is expected to reach USD 352.4 million by 2033.
For personal development, the global market size was estimated at USD 49.09 billion in 2024 and is projected to reach USD 76.87 billion by 2033. North America holds the largest share in the personal development market. E-platforms, which are relevant to Gaia's digital offerings, dominated the personal development market by capturing 38.4% of the global share in 2024.
Alternative Healing Channel (Holistic Healing, Alternative and Integrative Medicines)
The global complementary and alternative medicine (CAM) market was valued at USD 222.62 billion in 2025 and is projected to reach USD 1,430.70 billion by 2033. In the U.S., the CAM market was estimated at USD 28.65 billion in 2023 and is projected to reach approximately USD 229.12 billion by 2033. North America is identified as the fastest-growing market for complementary and alternative medicine. Global interest in alternative healing has seen an 837% increase in search interest since 2016, with a 694% increase in the U.S. The broader global digital health and wellness market, which encompasses many alternative healing aspects, was valued at USD 498.99 billion in 2024 and is projected to reach USD 3568.11 billion by 2034. North America dominated the digital health and wellness market in 2024.
Seeking Truth Channel (Alternative Media World Content)
This category falls under the broader digital media and content subscription markets. The global digital media subscription market is expected to grow from USD 28.27 billion in 2024 to approximately USD 323.28 billion by 2034. Video content accounted for a 36.2% share of this market in 2024. North America held a dominant position in the digital media subscription market, capturing over 34.8% of global revenue and generating USD 9.9 billion in 2024. The global Video-on-Demand (VoD) market, which includes subscription-based video services, was valued at USD 126.16 billion in 2025 and is estimated to grow to USD 242.03 billion by 2031, with North America being the largest market.
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- Price Increases and ARPU Growth: Gaia is implementing price increases that are rolling out progressively throughout 2026, aiming to increase its Average Revenue Per User (ARPU). This strategy has been highlighted as a significant contributor to revenue growth in prior periods and is expected to continue to boost financial performance.
- Growth in Direct Membership: While the company is shifting its primary reporting metric away from total subscriber count, it remains focused on growing its member base, particularly direct members. Direct subscribers exhibit approximately double the retention and revenue per user compared to third-party channels, indicating that a focus on this segment will be a key growth driver.
- AI Integration and Enhanced Product Experience: Gaia is actively advancing towards a more integrated AI platform and continues to embed AI across its business. The launch of an AI-powered recommendation engine and an AI Guide in beta, which has already generated significant user engagement, aims to improve the member experience, enhance retention, and ultimately drive revenue.
- Expansion of Premium Offerings and Marketplace: The rebranding and successful increase in sign-ups for the Gaia+ premium membership tier have demonstrated its potential to boost ARPU and deferred revenue. Additionally, the Gaia Marketplace is anticipated to become P&L positive around mid-2025, contributing as a new revenue stream.
- Focus on Direct Channel Loyalty and Innovation: The company is committed to strengthening its direct member relationships and driving innovation within its direct platform. This strategic emphasis on its owned channels, where a significant portion of its long-term members reside, is expected to optimize financial performance and ensure sustained growth.
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Here is a summary of Gaia, Inc.'s (GAIA) capital allocation decisions over the last 3-5 years:
Share Repurchases
- Gaia, Inc. repurchased $525,000 worth of shares in 2025.
- The company repurchased $169,000 worth of shares in 2024.
- As of March 10, 2026, Gaia, Inc. had a "Buyback Yield" of -6.50% and a "Shareholder Yield" of -6.50%.
Share Issuance
- The number of Class A common shares issued increased from 18,066,942 at December 31, 2024, to 19,709,325 at December 31, 2025.
Capital Expenditures
- For the full year ended December 31, 2025, net cash used for capital expenditures was $6.051 million.
- Net cash used for capital expenditures was $4.982 million for the full year ended December 31, 2024.
- Gaia plans strategic investments in proprietary technology and content for 2026, with a focus on AI integration and community features.
Peer Outperformance in Movies & Entertainment
| Ticker | Name | Rev Growth 3Y Avg | P/E | 1Y | 3Y | 5Y | 5Y Gap |
|---|---|---|---|---|---|---|---|
| GAIA | Gaia | 7.6% | -5.2x | -79.5% | -50.4% | -87.4% | — |
| IMAX | Imax | 5.9% | 69.9x | 60.3% | 177.9% | 209.8% | +297pp |
| MSGS | Madison Square Garden Sports | 9.3% | 1,226.7x | 83.5% | 121.1% | 122.3% | +210pp |
| BATRA | Atlanta Braves | 6.7% | -55.9x | 23.7% | 42.5% | 111.3% | +199pp |
| LYV | Live Nation Entertainment | 11.5% | 295.8x | 0.4% | 104.2% | 97.1% | +184pp |
| CNK | Cinemark | 6.4% | 18.1x | 20.6% | 107.2% | 93.6% | +181pp |
| Industry | Names | 1Y med | 3Y med | 5Y med | Top 3 by 5Y |
|---|---|---|---|---|---|
| Wireless Telecommunication Services | 3 | -16.1% | 30.6% | 44.8% | ECHO 258% · TMUS 45% · SHEN -61% |
| Publishing | 5 | 24.5% | -4.2% | 15.2% | NYT 57% · NWSA 41% · SCHL 15% |
| Integrated Telecommunication Services | 21 | -11.7% | 7.7% | -23.5% | IQST 1524% · GSAT 208% · AD 165% |
| Movies & Entertainment ← | 24 | -1.0% | 61.8% | -31.7% | IMAX 210% · MSGS 122% · BATRA 111% |
| Alternative Carriers | 4 | 32.6% | 13.7% | -42.1% | IRDM 13% · UNIT -40% · LUMN -44% |
| Advertising | 18 | -23.2% | -8.4% | -61.6% | APP 349% · EVC 50% · OMC 30% |
| Broadcasting | 14 | -11.5% | -13.3% | -69.2% | FOXA 87% · NXST 30% · WBD 4% |
| Interactive Media & Services | 30 | -33.3% | -33.4% | -71.2% | GOOGL 146% · META 86% · EVER 11% |
| Interactive Home Entertainment | 8 | -47.8% | -56.0% | -87.7% | TTWO 40% · RBLX -41% · PINS -66% |
Latest Trefis Analyses
| Title | Date | |
|---|---|---|
| DASHBOARDS | ||
| Gaia Earnings Notes | 12/16/2025 | |
| Gaia Stock Jump Looks Great, But How Secure Is That Gain? | 10/17/2025 |
| Title | |
|---|---|
| ARTICLES |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 6.70 |
| Mkt Cap | 0.2 |
| Rev LTM | 388 |
| Op Inc LTM | -13 |
| FCF LTM | -18 |
| FCF 3Y Avg | -5 |
| CFO LTM | -3 |
| CFO 3Y Avg | 4 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 14.3% |
| Rev Chg 3Y Avg | 7.6% |
| Rev Chg Q | 8.5% |
| QoQ Delta Rev Chg LTM | 2.3% |
| Op Inc Chg LTM | 15.7% |
| Op Inc Chg 3Y Avg | 37.7% |
| Op Mgn LTM | -2.2% |
| Op Mgn 3Y Avg | -8.6% |
| QoQ Delta Op Mgn LTM | -0.6% |
| CFO/Rev LTM | -1.2% |
| CFO/Rev 3Y Avg | 5.1% |
| FCF/Rev LTM | -6.4% |
| FCF/Rev 3Y Avg | -3.5% |
Segment Financials
Revenue by Segment| $ Mil | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Single segment | 99 | 89 | 80 | 82 | 80 |
| Total | 99 | 89 | 80 | 82 | 80 |
| $ Mil | 2025 | 2024 | 2023 | 2015 | 2014 |
|---|---|---|---|---|---|
| Single segment | -5 | -6 | -5 | ||
| Gaia | -5 | ||||
| Gaiam Brand | 13 | 7 | |||
| Other | -4 | -3 | |||
| Gaiam TV | -9 | ||||
| Total | -5 | -6 | -5 | 4 | -5 |
| $ Mil | 2025 | 2024 | 2023 |
|---|---|---|---|
| Single segment | -4 | -5 | -6 |
| Total | -4 | -5 | -6 |
| $ Mil | 2015 | 2014 | 2013 | 2012 | 2011 |
|---|---|---|---|---|---|
| Gaiam Brand | 84 | 115 | |||
| Gaia | 44 | ||||
| Gaiam TV | 24 | ||||
| Business | 66 | 128 | 80 | ||
| Direct to consumer | 41 | 34 | 21 | ||
| Other | 33 | 32 | 63 | ||
| Total | 129 | 139 | 140 | 194 | 163 |
Price Behavior
| Market Price | $1.24 | |
| Market Cap ($ Bil) | 0.0 | |
| First Trading Date | 10/29/1999 | |
| Distance from 52W High | -80.2% | |
| 50 Days | 200 Days | |
| DMA Price | $1.70 | $2.71 |
| DMA Trend | down | down |
| Distance from DMA | -27.1% | -54.3% |
| 3M | 1YR | |
| Volatility | 91.3% | 68.6% |
| Downside Capture | 568.38 | 258.20 |
| Upside Capture | 177.76 | 28.88 |
| Correlation (SPY) | 25.3% | 25.1% |
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | 3.53 | 2.39 | 1.25 | 1.11 | 1.35 | 1.17 |
| Up Beta | 0.17 | 0.22 | -0.06 | 1.29 | 1.32 | 0.98 |
| Down Beta | 6.17 | 0.76 | -0.38 | 0.28 | 1.53 | 1.64 |
| Up Capture | 378% | 281% | 164% | 32% | 27% | 61% |
| Bmk +ve Days | 10 | 21 | 32 | 68 | 138 | 427 |
| Stock +ve Days | 13 | 22 | 31 | 62 | 119 | 366 |
| Down Capture | 888% | 475% | 289% | 200% | 163% | 106% |
| Bmk -ve Days | 11 | 21 | 32 | 59 | 113 | 324 |
| Stock -ve Days | 7 | 18 | 31 | 59 | 124 | 353 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with GAIA | |
|---|---|---|---|---|
| GAIA | -80.0% | 68.5% | -2.03 | - |
| Sector ETF (XLC) | -4.1% | 15.3% | -0.48 | 24.8% |
| Equity (SPY) | 15.1% | 12.8% | 0.82 | 25.6% |
| Gold (GLD) | 15.7% | 29.3% | 0.50 | 7.7% |
| Commodities (DBC) | 47.3% | 20.7% | 1.76 | -3.9% |
| Real Estate (VNQ) | 4.8% | 13.5% | 0.10 | 19.1% |
| Bitcoin (BTCUSD) | -34.6% | 43.9% | -0.84 | 15.8% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with GAIA | |
|---|---|---|---|---|
| GAIA | -33.4% | 63.2% | -0.38 | - |
| Sector ETF (XLC) | 6.8% | 21.0% | 0.24 | 22.7% |
| Equity (SPY) | 12.3% | 17.2% | 0.54 | 25.1% |
| Gold (GLD) | 18.6% | 18.8% | 0.80 | 7.2% |
| Commodities (DBC) | 11.5% | 19.6% | 0.46 | 4.8% |
| Real Estate (VNQ) | 0.5% | 18.9% | -0.08 | 18.5% |
| Bitcoin (BTCUSD) | 10.4% | 52.5% | 0.38 | 15.9% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with GAIA | |
|---|---|---|---|---|
| GAIA | -16.4% | 58.2% | -0.07 | - |
| Sector ETF (XLC) | 9.3% | 22.1% | 0.47 | 26.4% |
| Equity (SPY) | 15.0% | 18.0% | 0.71 | 28.5% |
| Gold (GLD) | 11.8% | 16.3% | 0.59 | 6.9% |
| Commodities (DBC) | 8.6% | 18.1% | 0.39 | 8.4% |
| Real Estate (VNQ) | 4.4% | 20.7% | 0.18 | 21.6% |
| Bitcoin (BTCUSD) | 62.0% | 66.1% | 1.02 | 11.4% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Returns Analyses
Earnings Returns History
Updated 8/10/2026| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 5/4/2026 | -17.9% | -25.3% | -27.6% |
| 3/2/2026 | -4.2% | -0.9% | -16.6% |
| 11/3/2025 | -8.7% | -14.1% | -33.7% |
| 8/11/2025 | 16.2% | 21.0% | 33.1% |
| 5/12/2025 | -10.3% | -8.0% | 4.6% |
| 3/10/2025 | 0.0% | 3.2% | -22.9% |
| 11/4/2024 | 9.0% | 11.0% | 11.3% |
| 8/5/2024 | 3.6% | -5.0% | 16.4% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 12 | 12 | 11 |
| # Negative | 10 | 10 | 11 |
| Median Positive | 7.6% | 12.9% | 12.2% |
| Median Negative | -6.5% | -8.6% | -16.7% |
| Max Positive | 24.5% | 23.1% | 33.1% |
| Max Negative | -17.9% | -25.3% | -33.7% |
| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 5/4/2026 | -17.9% | -25.3% | -27.6% |
| 3/2/2026 | -4.2% | -0.9% | -16.6% |
| 11/3/2025 | -8.7% | -14.1% | -33.7% |
| 8/11/2025 | 16.2% | 21.0% | 33.1% |
| 5/12/2025 | -10.3% | -8.0% | 4.6% |
| 3/10/2025 | 0.0% | 3.2% | -22.9% |
| 11/4/2024 | 9.0% | 11.0% | 11.3% |
| 8/5/2024 | 3.6% | -5.0% | 16.4% |
| 5/6/2024 | 6.2% | 20.2% | 29.8% |
| 7/31/2023 | 9.8% | -1.3% | 1.7% |
| 5/1/2023 | -2.7% | 0.7% | -16.7% |
| 3/6/2023 | 24.0% | 14.8% | 12.2% |
| 11/7/2022 | 24.5% | 23.1% | 7.0% |
| 8/1/2022 | -8.5% | -10.9% | -10.6% |
| 5/2/2022 | -1.0% | -3.8% | -3.6% |
| 2/28/2022 | -5.4% | -15.2% | -20.8% |
| 11/1/2021 | 0.9% | 2.6% | -14.7% |
| 8/2/2021 | -7.5% | -9.1% | -19.1% |
| 5/5/2021 | 5.0% | 7.0% | 25.9% |
| 3/1/2021 | 0.8% | 19.8% | 8.7% |
| 11/10/2020 | -2.6% | 1.2% | -10.9% |
| 8/3/2020 | 15.0% | 17.5% | 16.7% |
| SUMMARY STATS | |||
| # Positive | 12 | 12 | 11 |
| # Negative | 10 | 10 | 11 |
| Median Positive | 7.6% | 12.9% | 12.2% |
| Median Negative | -6.5% | -8.6% | -16.7% |
| Max Positive | 24.5% | 23.1% | 33.1% |
| Max Negative | -17.9% | -25.3% | -33.7% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 06/30/2026 | 08/10/2026 | 10-Q |
| 03/31/2026 | 05/04/2026 | 10-Q |
| 12/31/2025 | 03/06/2026 | 10-K |
| 09/30/2025 | 11/04/2025 | 10-Q |
| 06/30/2025 | 08/11/2025 | 10-Q |
| 03/31/2025 | 05/12/2025 | 10-Q |
| 12/31/2024 | 03/10/2025 | 10-K |
| 09/30/2024 | 11/04/2024 | 10-Q |
| 06/30/2024 | 08/05/2024 | 10-Q |
| 03/31/2024 | 05/06/2024 | 10-Q |
| 12/31/2023 | 03/29/2024 | 10-K |
| 09/30/2023 | 10/30/2023 | 10-Q |
| 06/30/2023 | 07/31/2023 | 10-Q |
| 03/31/2023 | 05/01/2023 | 10-Q |
| 12/31/2022 | 03/06/2023 | 10-K |
| 09/30/2022 | 11/07/2022 | 10-Q |
| Report Date | Filing Date | Filing |
|---|---|---|
| 06/30/2026 | 08/10/2026 | 10-Q |
| 03/31/2026 | 05/04/2026 | 10-Q |
| 12/31/2025 | 03/06/2026 | 10-K |
| 09/30/2025 | 11/04/2025 | 10-Q |
| 06/30/2025 | 08/11/2025 | 10-Q |
| 03/31/2025 | 05/12/2025 | 10-Q |
| 12/31/2024 | 03/10/2025 | 10-K |
| 09/30/2024 | 11/04/2024 | 10-Q |
| 06/30/2024 | 08/05/2024 | 10-Q |
| 03/31/2024 | 05/06/2024 | 10-Q |
| 12/31/2023 | 03/29/2024 | 10-K |
| 09/30/2023 | 10/30/2023 | 10-Q |
| 06/30/2023 | 07/31/2023 | 10-Q |
| 03/31/2023 | 05/01/2023 | 10-Q |
| 12/31/2022 | 03/06/2023 | 10-K |
| 09/30/2022 | 11/07/2022 | 10-Q |
| 06/30/2022 | 08/01/2022 | 10-Q |
| 03/31/2022 | 05/02/2022 | 10-Q |
| 12/31/2021 | 02/28/2022 | 10-K |
| 09/30/2021 | 11/01/2021 | 10-Q |
| 06/30/2021 | 08/02/2021 | 10-Q |
| 03/31/2021 | 05/03/2021 | 10-Q |
| 12/31/2020 | 03/02/2021 | 10-K |
| 09/30/2020 | 11/09/2020 | 10-Q |
| 06/30/2020 | 08/03/2020 | 10-Q |
| 03/31/2020 | 04/27/2020 | 10-Q |
| 12/31/2019 | 02/24/2020 | 10-K |
| 09/30/2019 | 11/05/2019 | 10-Q |
Recent Forward Guidance
Updated 7/27/2026Latest: Q1 2026 Earnings Reported 5/4/2026
| Forward Guidance | Guidance Change | |||||||
|---|---|---|---|---|---|---|---|---|
| Metric | Source | Low | Mid | High | % Chg | % Delta | Change | Prior |
| Q4 2026 Churn Reduction | Reported | 0.2 | ||||||
| Q4 2026 ARPU Increase | Reported | 0.2 | 0.23 | 0.25 | ||||
Insider Activity
Updated 9/15/2026| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Sutherland, Paul Howard | Direct | Buy | 9152026 | 1.37 | 3,500 | 4,797 | 618,286 | Form | |
| 2 | Sutherland, Paul Howard | Direct | Buy | 9102026 | 1.55 | 500 | 775 | 693,738 | Form | |
| 3 | Sutherland, Paul Howard | Direct | Buy | 9042026 | 1.67 | 1,000 | 1,670 | 746,612 | Form | |
| 4 | Sutherland, Paul Howard | Direct | Buy | 8252026 | 1.46 | 2,500 | 3,638 | 649,036 | Form | |
| 5 | Sutherland, Paul Howard | Direct | Buy | 8212026 | 1.46 | 1,580 | 2,307 | 647,617 | Form |
| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Sutherland, Paul Howard | Direct | Buy | 9152026 | 1.37 | 3,500 | 4,797 | 618,286 | Form | |
| 2 | Sutherland, Paul Howard | Direct | Buy | 9102026 | 1.55 | 500 | 775 | 693,738 | Form | |
| 3 | Sutherland, Paul Howard | Direct | Buy | 9042026 | 1.67 | 1,000 | 1,670 | 746,612 | Form | |
| 4 | Sutherland, Paul Howard | Direct | Buy | 8252026 | 1.46 | 2,500 | 3,638 | 649,036 | Form | |
| 5 | Sutherland, Paul Howard | Direct | Buy | 8212026 | 1.46 | 1,580 | 2,307 | 647,617 | Form | |
| 6 | Sutherland, Paul Howard | Direct | Buy | 8192026 | 1.47 | 3,420 | 5,039 | 651,232 | Form | |
| 7 | Sutherland, Paul Howard | Direct | Buy | 8182026 | 1.42 | 7,500 | 10,672 | 624,089 | Form | |
| 8 | Sutherland, Paul Howard | Direct | Buy | 3202026 | 3.01 | 2,000 | 6,020 | 922,436 | Form | |
| 9 | Sutherland, Paul Howard | Direct | Buy | 3182026 | 3.11 | 5,486 | 17,061 | 942,153 | Form | |
| 10 | Sutherland, Paul Howard | Direct | Buy | 3172026 | 3.07 | 2,000 | 6,140 | 913,193 | Form | |
| 11 | Sutherland, Paul Howard | Direct | Buy | 3112026 | 3.08 | 10,250 | 31,618 | 911,396 | Form | |
| 12 | Sutherland, Paul Howard | Direct | Buy | 3092026 | 3.15 | 10,000 | 31,540 | 899,543 | Form | |
| 13 | Medvedich, Kiersten | CEO | Direct | Buy | 3062026 | 3.22 | 1,525 | 4,910 | 158,041 | Form |
| 14 | Nuta, Yonathan Abraham | COO | Direct | Buy | 3062026 | 3.24 | 1,541 | 4,992 | 17,953 | Form |
| 15 | Sutherland, Paul Howard | Direct | Buy | 12222025 | 3.70 | 2,000 | 7,400 | 1,018,266 | Form | |
| 16 | Sutherland, Paul Howard | Direct | Buy | 12182025 | 3.81 | 1,500 | 5,715 | 1,040,919 | Form | |
| 17 | Sutherland, Paul Howard | Direct | Buy | 12162025 | 4.14 | 1,500 | 6,210 | 1,124,867 | Form | |
| 18 | Sutherland, Paul Howard | Direct | Buy | 12112025 | 3.75 | 1,475 | 5,531 | 1,013,276 | Form | |
| 19 | Sutherland, Paul Howard | Direct | Buy | 12102025 | 3.71 | 5,775 | 21,425 | 996,996 | Form | |
| 20 | Sutherland, Paul Howard | Direct | Buy | 12092025 | 3.53 | 1,500 | 5,295 | 926,650 | Form | |
| 21 | Sutherland, Paul Howard | Child | Buy | 12092025 | 3.53 | 450 | 1,588 | 928,238 | Form | |
| 22 | Sutherland, Paul Howard | Direct | Buy | 12082025 | 3.57 | 3,725 | 13,288 | 931,112 | Form | |
| 23 | Nuta, Yonathan Abraham | COO | Direct | Buy | 12082025 | 3.48 | 4,000 | 13,910 | 13,910 | Form |
| 24 | Medvedich, Kiersten | CEO | Direct | Buy | 9102025 | 5.60 | 2,750 | 15,400 | 266,314 | Form |
| 25 | Preston, Ned | CFO | Direct | Buy | 9082025 | 5.64 | 2,000 | 11,275 | 11,275 | Form |
Industry Resources
| Communication Services Resources |
| Variety |
| The Hollywood Reporter |
| Adweek |
| Movies & Entertainment Resources |
| Deadline |
| IndieWire |
| Screen Daily |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
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