VFC Stock Falls -16% In 9-Day Losing Spree On JP Morgan Downgrade To Sell
VF (VFC) – a provider of branded outdoor apparel and footwear products – hit a 9-day losing streak, with cumulative losses over this period amounting to -16%. The company’s market cap has crashed by about $1.3 Bil over the last 9 days and currently stands at $6.4 Bil.
The stock has YTD (year-to-date) return of -9.0% compared to -1% for S&P 500. This calls for a re-evaluation of the stock’s valuation to find out whether this is an opportunity or a trap.
What Triggered The Slide?
[1] JP Morgan Downgrade
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- Analyst Matthew Boss downgraded VFC to ‘Sell’ from ‘Hold’
- Price target lowered to $18
- Impact: Accelerated institutional selling, Negative sentiment surge
[2] Technical Breakdown
- Sell signal issued from a pivot top point on February 20, 2026
- Stock holds sell signals from short and long-term moving averages
- Impact: Breach of key technical support levels, Algorithm-driven sell programs activated
Opportunity or Trap?
Below is our take on valuation.
There are several things to fear in VFC stock given its overall Weak operating performance and financial condition. This isn’t appropriately reflected in the stock’s Moderate valuation which is why we think it is Unattractive (For details, see Buy or Sell VFC).
But here is the real interesting point.
You are reading about this -16% move after it happened. The market has already priced in the news. To avoid the next loser before the headlines, you need predictive signals, not notifications. Our High Quality Portfolio has a risk model designed to reduce exposure to losers.
Returns vs S&P 500
The following table summarizes the return for VFC stock vs. the S&P 500 index over different periods, including the current streak:
| Return Period | VFC | S&P 500 |
|---|---|---|
| 1D | -3.6% | -0.1% |
| 9D (Current Streak) | -16.4% | -1.9% |
| 1M (21D) | -22.1% | -2.7% |
| 3M (63D) | -8.3% | -1.0% |
| YTD 2026 | -9.0% | -1.0% |
| 2025 | -13.8% | 16.4% |
| 2024 | 16.6% | 23.3% |
| 2023 | -28.5% | 24.2% |
Take a look at what history tells you about whether past dips like this have been buying opportunities or traps: VFC Dip Buyer Analysis.
Gains and Losses Streaks: S&P 500 Constituents
There are currently 43 S&P constituents with 3 days or more of consecutive gains and 148 constituents with 3 days or more of consecutive losses.
| Consecutive Days | # of Gainers | # of Losers |
|---|---|---|
| 3D | 39 | 73 |
| 4D | 2 | 26 |
| 5D | 0 | 23 |
| 6D | 1 | 2 |
| 7D or more | 1 | 24 |
| Total >=3 D | 43 | 148 |
Key Financials for VF (VFC)
Last 2 Fiscal Years:
| Metric | FY2024 | FY2025 |
|---|---|---|
| Revenues | $9.9 Bil | $9.5 Bil |
| Operating Income | $363.6 Mil | $393.0 Mil |
| Net Income | $-968.9 Mil | $-189.7 Mil |
Last 2 Fiscal Quarters:
| Metric | 2026 FQ2 | 2026 FQ3 |
|---|---|---|
| Revenues | $2.8 Bil | $2.9 Bil |
| Operating Income | $312.6 Mil | $319.8 Mil |
| Net Income | $189.8 Mil | $300.8 Mil |
The losing streak VFC stock is currently on doesn’t inspire much confidence among investors. In contrast, Trefis High Quality (HQ) Portfolio, with a collection of 30 stocks, has a track record of comfortably outperforming its benchmark that includes all 3 — the S&P 500, S&P mid-cap, and Russell 2000 indices. Why is that? As a group, HQ Portfolio stocks provided better returns with less risk versus the benchmark index; less of a roller-coaster ride, as evident in HQ Portfolio performance metrics.