How Is TripAdvisor Gearing Up For Competition In The Vacation Rental Space?
The vacation rental market is witnessing a lot of interest from the top OTAs recently. After Expedia’s acquisition of HomeAway last year, TripAdvisor has acquired London-based vacation rental service HouseTrip in April 2016. The other properties in this segment owned by TripAdvisor include FlipKey, HolidayLettings, Niumbia, and VacationHomeRentals.com. Currently, TripAdvisor’s platform includes more vacation rental properties than the world’s biggest OTA (in terms of revenues), Priceline. The growth in TripAdvisor’s ‘non-hotel’ segment revenue (which includes vacation rentals) had been 14% in Q1 2016. The management expects the growth rate to be higher for the full year. The global vacation rental market is expected to be around $170 billion by 2019. We expect vacation rentals to be an important growth driver for TripAdvisor in the future.
*Source: Skift
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