Why Did Gap Inc’s Revenues Decline in 2015?

+4.75%
Upside
20.22
Market
21.18
Trefis
GPS: Gap logo
GPS
Gap

Gap Inc’s net sales for 2015 declined 4% mainly driven by a fall in Gap and Banana Republic revenue. The sales decline for these brands can be attributed to domestic and international store closures and a fall in comparable sales owing to weak customer response. Revenues for the “other” segment, which includes Athleta and Intermix, also fell a little due to the closure of the Piperlime brand. However, the decline was partially offset by a marginal increase in Old Navy’s revenues coming from store expansion and comparable sales growth.

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Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Gap Inc
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