On Thursday, EMC Corporation (NYSE:EMC) unveiled the EMC Greenplum Unified Analytics Platform (UAP) – the next-generation platform to support Big Data analytics. EMC is pitching its Greenplum UAP as a single, unified data analytics platform that facilitates the discovery and sharing of insights from Big Data, which in turn lead to greater business value for customers.  EMC estimates Big Data as a $70 billion market and is looking to come up with the best solutions to tap potential customers, as are competitors like IBM (NYSE:IBM) and HP (NYSE:HPQ).
We currently have a $42 Trefis price estimate for EMC
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Big Data Analytics will Help Drive Business for Clients
With mainstream businesses starting to catch the Big Data analytics wave, recognizing the need to tap into their data to adapt rapidly, proactively and cost efficiently to changes in the business environment, EMC new offering could help organizations achieve an unprecedented degree of foresight and business agility in the era of Big Data.
The new platform is expected to attract potential new clients and boost EMC’s top line.
A Boon for EMC’s Software Business
While there is no doubt that ‘Big Data’ is going to be a boon for EMC’s storage hardware business due to the sheer growth in volumes expected, the opportunities will be even greater in the storage software and services segments. The real value from ‘Big Data’ is expected to be in the form of high-end analytics, predominantly using data mining, statistics, optimization and forecasting type of capabilities to proactively turn this data into intelligence to drive business benefits and better decision making capabilities.
Given the vastly different nature of ‘Big Data’ from the traditional structured data, the tools required will also have to be different or rather entirely new. 
This becomes even more important as storage software and services are comparatively more valuable as a business than storage hardware as demonstrated in our EMC model above.Notes: