Ulta Beauty Stock 5-Day Losing Spree: Stock Falls -11%

ULTA: Ulta Beauty logo
ULTA
Ulta Beauty

Ulta Beauty (ULTA) – a retailer of cosmetics, skincare, haircare, and beauty products – hit a 5-day losing streak, with cumulative losses over this period amounting to -11% (June 4). The company’s market cap has crashed by about $2.5 Bil over the last 5 days and currently stands at $20 Bil.

Is this an opportunity or a trap? There are only a couple of things to fear in ULTA stock, given its overall Moderate operating performance and financial condition. This is aligned with the stock’s Moderate valuation, because we think it is Fairly Priced (For details, see Buy or Sell ULTA).

But here is the interesting part. You are reading about this -11% move after it happened. The market has already priced in the news. To manage individual stock risk before the headlines, you need predictive signals, not notifications. High Quality Portfolio has a risk model designed to manage stock-specific drawdowns better.

Trefis: ULTA Stock Insights

Returns vs S&P 500

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The following table summarizes the return for ULTA stock vs. the S&P 500 index over different periods, including the current streak:

Return Period ULTA S&P 500
1D -1.8% 0.4%
5D (Current Streak) -11.1% 0.3%
1M (21D) -13.1% 4.5%
3M (63D) -29.2% 11.0%
YTD 2026 -23.6% 10.8%
2025 39.1% 16.4%
2024 -11.2% 23.3%
2023 4.5% 24.2%

Take a look at what history tells you about whether past dips like this have been buying opportunities or traps: ULTA Dip Buyer Analysis.

Gains and Losses Streaks: S&P 500 Constituents

There are currently 66 S&P constituents with 3 days or more of consecutive gains and 35 constituents with 3 days or more of consecutive losses.

Consecutive Days # of Gainers # of Losers
3D 43 21
4D 18 5
5D 1 3
6D 2 5
7D or more 2 1
Total >=3 D 66 35

Key Financials for Ulta Beauty (ULTA)

Last 2 Fiscal Years:

Metric FY2025 FY2026
Revenues $11.3 Bil $12.4 Bil
Operating Income $1.6 Bil $1.5 Bil
Net Income $1.2 Bil $1.2 Bil

Last 2 Fiscal Quarters:

Metric 2026 FQ4 2027 FQ1
Revenues $3.9 Bil $3.2 Bil
Operating Income $480.5 Mil $452.9 Mil
Net Income $356.7 Mil $340.5 Mil

The losing streak ULTA stock is currently on doesn’t inspire much confidence among investors. In contrast, Trefis High Quality (HQ) Portfolio, with a collection of 30 stocks, has a track record of comfortably outperforming its benchmark that includes all 3 — the S&P 500, S&P mid-cap, and Russell 2000 indices. Why is that? As a group, HQ Portfolio stocks provided better returns with less risk versus the benchmark index; less of a roller-coaster ride, as evident in HQ Portfolio performance metrics.