Ulta Beauty Stock On Fire: Up 7.5% With 5-Day Winning Streak
Ulta Beauty (ULTA) – a retailer of cosmetics, skincare, haircare, and beauty products – hit a 5-day winning streak, with cumulative gains over this period amounting to 7.5%. The company’s market cap has surged by about $1.6 Bil over the last 5 days and currently stands at $23 Bil.
Is this an opportunity or a trap? There is a near-equal mix of good and bad in ULTA stock given its overall Moderate operating performance and financial condition. This is aligned with the stock’s Moderate valuation because of which we think it is Fairly Priced (For details, see Buy or Sell ULTA).
But here is the interesting part. You are reading about this 7.5% move after it happened. The market has already priced in the news. To catch the next winner before the headlines, you need predictive signals, not notifications. High Quality Portfolio is based on an architecture that includes such signals.

Returns vs S&P 500
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The following table summarizes the return for ULTA stock vs. the S&P 500 index over different periods, including the current streak:
| Return Period | ULTA | S&P 500 |
|---|---|---|
| 1D | 0.2% | 0.6% |
| 5D (Current Streak) | 7.5% | 1.6% |
| 1M (21D) | -7.6% | 4.9% |
| 3M (63D) | -24.8% | 9.1% |
| YTD 2026 | -14.7% | 9.8% |
| 2025 | 39.1% | 16.4% |
| 2024 | -11.2% | 23.3% |
| 2023 | 4.5% | 24.2% |
However, big gains can follow sharp reversals – but how has ULTA behaved after prior drops? See ULTA Dip Buyer Analysis to learn more.
Gains and Losses Streaks: S&P 500 Constituents
There are currently 111 S&P constituents with 3 days or more of consecutive gains and 37 constituents with 3 days or more of consecutive losses.
| Consecutive Days | # of Gainers | # of Losers |
|---|---|---|
| 3D | 10 | 26 |
| 4D | 85 | 9 |
| 5D | 4 | 1 |
| 6D | 12 | 1 |
| 7D or more | 0 | 0 |
| Total >=3 D | 111 | 37 |
Key Financials for Ulta Beauty (ULTA)
Last 2 Fiscal Years:
| Metric | FY2025 | FY2026 |
|---|---|---|
| Revenues | $11.3 Bil | $12.4 Bil |
| Operating Income | $1.6 Bil | $1.5 Bil |
| Net Income | $1.2 Bil | $1.2 Bil |
Last 2 Fiscal Quarters:
| Metric | 2026 FQ3 | 2026 FQ4 |
|---|---|---|
| Revenues | $2.9 Bil | $3.9 Bil |
| Operating Income | $314.7 Mil | $480.5 Mil |
| Net Income | $230.9 Mil | $356.7 Mil |
While ULTA stock looks attractive given its winning streak, investing in a single stock without detailed, thorough analysis can be risky. The Trefis High Quality (HQ) Portfolio, with a collection of 30 stocks, has a track record of comfortably outperforming its benchmark that includes all 3 — the S&P 500, S&P mid-cap, and Russell 2000 indices. Why is that? As a group, HQ Portfolio stocks provided better returns with less risk versus the benchmark index; less of a roller-coaster ride, as evident in HQ Portfolio performance metrics.