Where The Selling Ran Deepest: 15 Stocks At 52-Week Lows
A consumer giant hits a new low as a handful of industrial names also weaken.
Pain was concentrated in the Apparel, Accessories & Luxury Goods industry, which placed 3 names on today’s 52-week-low list. In total, 15 stocks from the Russell 3000 are at their weakest price of the past year. The largest is Nike (NKE), with a market value of about $58.0 billion. What separates these names from a market where the S&P 500 has returned +4.0% over the last month? The full list follows.
Every Name On The List
The table below lists every stock at its 52-week low, largest first, with one-day, one-week, one-month, and one-year returns:
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| Tickers | Market Cap |
1D % Chg |
1W % Chg |
1M % Chg |
1Y % Chg |
|---|---|---|---|---|---|
| NKE | $58.0 Bil | -4.0% | -7.2% | -10.7% | -47.4% |
| ROL | $17.3 Bil | -0.5% | -3.3% | -19.8% | -36.4% |
| RBA | $15.3 Bil | -2.6% | -12.5% | -26.5% | -29.5% |
| GME | $8.3 Bil | -1.4% | -2.1% | -15.9% | -19.6% |
| ESAB | $5.0 Bil | -3.2% | -4.0% | -8.5% | -26.2% |
| GPI | $3.1 Bil | -1.6% | -2.1% | -20.4% | -42.1% |
| ATS | $1.9 Bil | -3.5% | -0.7% | -29.0% | -30.9% |
| CPRI | $1.7 Bil | -4.4% | -4.9% | -10.4% | -31.3% |
| WD | $1.4 Bil | -4.4% | -6.2% | -18.7% | -49.4% |
| UVV | $1.1 Bil | -1.0% | -6.5% | -16.6% | -10.8% |
| OI | $1.0 Bil | -2.5% | -5.4% | -27.3% | -51.6% |
| PLTK | $0.9 Bil | -10.0% | -19.3% | -43.7% | -33.6% |
| GOOS | $0.8 Bil | -3.2% | -2.6% | -13.8% | -24.0% |
| ENVX | $0.8 Bil | -18.1% | -22.5% | -23.8% | -65.8% |
| PZZA | $0.8 Bil | -4.2% | -2.6% | -29.3% | -48.8% |
But are any of these businesses still growing?
A new low does not always mean a shrinking business. Consider Rollins (ROL), which has declined 19.8% over the last month, yet its revenue grew 9.9% over the last twelve months. Similarly, RB Global (RBA) saw its stock slide 26.5% over the last month while its revenue grew 9.7% in the last year. This contrasts with the list’s largest member, Nike (NKE), where revenue growth was 0.2% over the same period.
So is a new low a warning or an opportunity?
A 52-week-low list is a starting point for questions, not a list of conclusions. A stock at its weakest price in a year can signal fundamental damage to a company. It can also mean a solid business has been marked down by the market. The disciplined move is always the same: check the health of the business before making a judgment on the price.
If any of these names tempt you, resist buying a price alone. Our Buy the Dip screen asks the follow-up question that matters: which marked-down stocks still have the growth and cash generation to recover.
Notice how many of these names sit in one corner of the market: 6 of the 15 are Consumer Discretionary stocks. When a whole group is marked down together, a consumer discretionary ETF like XLY is one way to own an eventual recovery without betting on which single name survives it best.
Weakness Is Information. It Is Not An Instruction
A 52-week low tells you what the market thinks today. It does not tell you what to do, and acting on price alone is how value traps get bought. The missing ingredient is always the same: is the business still sound?
Asking that question across thousands of stocks, every day, is exactly how the Trefis High Quality (HQ) Portfolio is built: roughly 30 names that pass the quality screens, held with rules instead of nerve. It has a track record of outpacing a benchmark that combines the three major indices – the S&P 500, S&P Mid-cap, and Russell 2000. Let the low list sharpen your watchlist, and let the portfolio carry the risk.