Why Is Meta Stock Going Up?
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Meta Platforms (META) stock rose 5.1% on Monday, November 9, 2026, while the S&P 500 gained 2.3%. The company released no announcements, earnings reports or filings. The rise came the day JPMorgan added Meta to its Analyst Focus List, citing strength in AI-driven advertising and new ways to make money. So what do Meta’s own latest results show on advertising and on new ways to make money?
Meta’s Ads And Muse In The September Quarter
Meta’s ad revenue depends on two factors: the number of ads it shows and the price advertisers pay for each one. Both metrics grew in the quarter that ended September 30, 2026. Management said on its October 21 call that Meta served 10% more ads than a year earlier, while the average price per ad rose 14%. Management attributed the price increase to better-performing ads and an improved economy. Ad revenue reached $63.1 billion, up 26% from a year earlier.
The newer opportunity is Muse, Meta’s AI assistant, which management sees as a future source of revenue. More than 10 million people in the US and Canada set up Muse personal agents in its first month and a half, according to management, and Meta plans to earn a fee on the purchases it helps people make. For now, Muse is very compute intensive to run, and management expects to improve its cost efficiency by more than 10 times within a year.
Did Other Tech Stocks Rise With Meta?
Yes, and Meta rose more than any of them. All five companies on the Trefis peer list for Meta rose during the same session, with Amazon gaining 2.9% and Alphabet up 1.2%. The Communication Services sector fund, XLC, gained 2.5%, and the Nasdaq Composite rose 2.7%. The session marked a rebound on Wall Street after a steep sell-off in global technology stocks the week before, when Meta fell 4.0% on November 5. Meta rose about twice as much as the sector fund.
Where Does Meta Stock Stand After The Rise?
A rise this large is not rare for Meta. The stock recorded 9 sessions with a gain at least this big in the prior 365 days. Its last move of this size either way was a 7.0% fall on October 22, the day after its third-quarter call.
Monday’s gain left the stock well short of its 52-week closing high of $777.59, set on September 24, 2026. It closed Monday at $641.37, about 18% below that high. Over the past month the stock lost 10.8%, against a 3.3% fall for the S&P 500. Over twelve months it returned 4.0%, against 13.7% for the index. Meta trades at 6.8 times sales, against 3.1 times for the S&P 500. On earnings it trades in line with the index, at 21.8 times.
Meta is expected to report its fourth-quarter fiscal 2026 results in January 2027. Its total revenue for that quarter, against management’s guide of $73 billion to $76 billion, is the number to watch. Meta reported revenue of $59.9 billion in the same quarter a year earlier.
How Much Meta Platforms Does Your Index Fund Hold?
S&P 500 or Nasdaq-100 funds put much of their money in the largest stocks, Meta Platforms among them. The Trefis High Quality (HQ) Portfolio holds 30 quality companies in equal weight and has returned 105% since its September 2020 launch.
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