Forecast Of The Day: Harley-Davidson’s Total WorldWide Wholesale Shipments

September 27th, 2021 by Trefis Team
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HOG: Harley-Davidson logo
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Harley-Davidson

What?

Harley-Davidson (NYSE: HOG) Total WorldWide Wholesale Motorcycle Shipments declined from around 214k units in 2019 to around 145k units in 2020. Trefis expects the metric to recover to 203k in 2021 and 224k in 2022.

Why?

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While Harley Davidson’s sales have been on the decline in recent years due to lower demand in the U.S., they plummeted in 2020, due to the Covid-19 lockdowns and the stay-at-home trend. We expect the gradual re-opening of the economy to help sales recover a little over 2021 and 2022.

So What?

We don’t think the projected recovery is priced into HOG stock just yet. We value HOG at about $56 per share, about 47% ahead of the current market price.

See Our Complete Analysis For Harley-Davidson

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