Guess (NYSE:GES) Licensing Revenue rose from around $83 million in 2019 to about $86 million in 2020. Trefis expects the metric to expand to around $87 million in 2021 and rise to over $91 million by 2023.
Licensing business model is the primary method that Guess uses to enter new markets and we believe this will be a growth driver as the company expands its presence in Brazil, Japan, and India.
We think GES stock remains undervalued at current levels of about $23 per share. We value the stock at around $31, about 35% ahead of the current market price.
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|S&P 500 Return||0%||-5%||102%|
|Trefis MS Portfolio Return||0%||-9%||257%|
 Month-to-date and year-to-date as of 2/1/2022
 Cumulative total returns since the end of 2016