Forecast Of The Day: Meta Platform’s Advertising Revenue
What?
Meta Platform’s (NASDAQ:FB) Advertising Revenue grew from around $70 billion in 2019 to about $84 billion in 2020. We expect the metric to rise to about $114 billion in 2021 and to about $127 billion in 2022.
Why?
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We expect growth to be driven by an increasing user base and rising monetization on Facebook, Instagram, Messenger, and third-party affiliated websites.
So What?
We think that Meta stock remains meaningfully undervalued. We value FB at around $410 per share, about 18% ahead of the current market price.
See Our Complete Analysis For Meta Platforms
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| Returns | Dec 2021 MTD [1] |
2021 YTD [1] |
2017-21 Total [2] |
| FB Return | 0% | 25% | 198% |
| S&P 500 Return | 1% | 26% | 112% |
| Trefis MS Portfolio Return | 2% | 47% | 296% |
[1] Month-to-date and year-to-date as of 12/28/2021
[2] Cumulative total returns since 2017