Where Does Dollar General Stock Rank Among Competitors?
As of December 8, 2025, Dollar General’s (DG) stock has notably outperformed most peers over the past year with a 56% return, but how does it measure up against others in the dynamic discount retail sector? A closer look reveals solid free cash flow generation with a 5.55% FCF margin and competitive operating margins at 4.49%, steady revenue growth of 4.86%, and a moderate valuation at a 21.42 P/E ratio. However, sustaining premium returns might be challenging amid competitors showing higher revenue acceleration and margin expansion within an expanding market that increasingly favors value and convenience.
- DG’s 4.5% operating margin is modest, trailing OLLI (10.9%) due to Ollie’s profitable closeout model and lower supply chain costs.
- DG’s 4.9% revenue growth is low, lagging peers like DLTR, FIVE, OLLI but outpacing WMT due to its focus on consumables and rural expansion.
- DG’s stock gained 56.2% with a 21.4 PE, reflecting strong earnings/traffic; DLTR delivered stronger returns via multi-price strategy & margin recovery.
Here’s how Dollar General stacks up across size, valuation, and profitability versus key peers.
| DG | WMT | DLTR | FIVE | OLLI | COST | |
|---|---|---|---|---|---|---|
| Market Cap ($ Bil) | 27.4 | 906.0 | 24.5 | 9.6 | 7.3 | 394.1 |
| Revenue ($ Bil) | 42.1 | 693.2 | 19.0 | 4.2 | 2.4 | 275.2 |
| PE Ratio | 21.4 | 36.5 | -8.4 | 26.5 | 37.9 | 50.7 |
| LTM Revenue Growth | 4.9% | 4.2% | 156.4% | 13.9% | 10.1% | 8.2% |
| LTM Operating Margin | 4.5% | 4.2% | 7.9% | 8.3% | 10.9% | 3.8% |
| LTM FCF Margin | 5.6% | 2.0% | 6.4% | 8.2% | 5.9% | 2.8% |
| 12M Market Return | 56.2% | 19.8% | 67.4% | 54.9% | 17.0% | -10.1% |
For more details on Dollar General, read Buy or Sell DG Stock. Below we compare DG’s growth, margin, and valuation with peers across years
Revenue Growth Comparison
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| LTM | 2025 | 2024 | 2023 | |
|---|---|---|---|---|
| DG | 4.9% | 5.0% | 2.2% | 10.6% |
| WMT | 4.2% | 5.1% | 6.0% | 6.7% |
| DLTR | 156.4% | 4.8% | 8.9% | -41.4% |
| FIVE | 13.9% | 8.9% | 15.7% | 8.0% |
| OLLI | 10.1% | 8.0% | 15.1% | 4.2% |
| COST | 8.2% | 8.2% | 5.0% | 6.8% |
Operating Margin Comparison
| LTM | 2025 | 2024 | 2023 | |
|---|---|---|---|---|
| DG | 4.5% | 4.2% | 6.3% | 8.8% |
| WMT | 4.2% | 4.3% | 4.2% | 3.3% |
| DLTR | 7.9% | 8.3% | 10.6% | 13.6% |
| FIVE | 8.3% | 8.4% | 10.8% | 11.2% |
| OLLI | 10.9% | 11.0% | 10.8% | 7.2% |
| COST | 3.8% | 3.8% | 3.6% | 3.3% |
PE Ratio Comparison
| LTM | 2025 | 2024 | 2023 | |
|---|---|---|---|---|
| DG | 21.4 | 14.8 | 18.0 | 22.9 |
| WMT | 36.5 | 37.4 | 27.4 | 33.1 |
| DLTR | -8.4 | -5.3 | -31.2 | 19.5 |
| FIVE | 26.5 | 22.8 | 39.3 | 37.6 |
| OLLI | 37.9 | 33.7 | 25.8 | 28.5 |
| COST | 50.7 | 50.2 | 39.8 | 32.2 |
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