Is Baidu’s Stock Cheap At 150?

BIDU: Baidu logo

[Updated 10/07/2021] Baidu Update

Baidu’s stock (NASDAQ: BIDU) has fallen by 30% from $216 to $150 since the end of 2020. In comparison, the broader S&P500 rose by 16% in the same period. Trefis analysis of Baidu‘s Valuation is $224, implying that the stock seems cheap at its current price. In September, all Chinese stocks fell in response to reports that Chinese real estate giant Evergrande Group could be forced into bankruptcy. Over the year Baidu’s stock has primarily fallen as China continues its regulatory clampdown. The company is not just likely to face strict antitrust rules. The regulators are also unlikely to approve the company’s $3.6 billion purchase of YY Live. 

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Overall however, we believe Baidu at the current price has an upside potential due to expected revenue growth. We expect Baidu’s revenues to be $17.7 billion for 2021. Further, its net income is likely to be at $3.3 billion, taking the EPS figure to $9.47. For FY 2022 revenue is likely to increase $19.1 billion taking its net income to be at $4 billion. This will increase the EPS figure to $11.55, which coupled with the P/E multiple of 19.4x will lead to Baidu’s valuation around $224, which is 48% above the current market price.

[Updated 03/25/2021] Does Baidu’s Stock Have A Moderate Upside? 

Having grown 62% since the end of 2018, Baidu’s stock (NASDAQ: BIDU) has moderate upside potential. Baidu, China’s Google rival, saw its stock grow from $159 at the end of 2018 to near $257 now, compared to the S&P500 which gained 59% since the end of 2018. The company primarily generates revenue from advertising which suffered in the pandemic due to Chinese companies reducing their marketing budgets. To offset its dependence on advertising, the company has diversified into artificial intelligence, cloud computing and other areas. In January, it set up a new venture to produce electric vehicles with the help of Chinese automaker Geely. The company will provide smart driving technologies to the venture while Geely will contribute its automotive manufacturing expertise. In 2020, the company has seen revenue and earnings rise (due to higher operational efficiency) and its P/E multiple has risen. 

Despite the Covid-19 crisis, BIDU saw its revenue rise by 10% in 2020 primarily due to the digitalization of the industrial Internet. The company’s EBITDA margin went up to 26% for the year from 17% in the previous year. In 2021 we expect Baidu’s revenues to rise to $17.9 billion. Further, its net income is likely to remain flat at around to $3.34 billion, bringing its EPS figure to $9.74, which coupled with the P/E multiple of around 29.4x will lead to Baidu’s valuation around $286, which is 11% above its current market price.

[Updated 08/07/2020] Baidu Stock: China’s Google Rival Has More Upside Despite A 50% Rally

After a 50% rise since the March lows of this year, at the current price of around $125 per share, we believe Baidu’s stock (NASDAQ: BIDU) has more to go. China’s leading internet search provider has seen its stock underperform through the coronavirus crisis, with a 1% decline year-to-date (compared to a 4% growth in the S&P). Baidu’s stock is also about 46% lower than it was at the end of 2017, a little over 2 years ago.

Large concerns over competition in the China advertising market from rivals such as ByteDance, its increasing dependence on its unprofitable streaming video iQiyi for revenue growth, and the popularity of apps such as Tencent’s WeChat – has led the company’s stock to decline for the third year in a row. Although the company’s stock decline has been partly self-inflicted, the overall online advertising market in China itself has been softening since the country’s economy started to slow amid U.S. trade tensions since last year. It should be noted that Baidu generates the majority of its revenues from online ads. And the data it collects from users in this process, along with its presence and expansion in smart speakers, virtual assistants, and driverless cars – promises a potential growth trajectory in the Artificial Intelligence (AI) market.

Although Baidu’s revenues saw an 18% growth during the 2017-2019 period, this growth was largely offset by a 24% decrease in profitability as adjusted net income margin declined from 26.2% in 2017 to 16.9% in 2019. The stock price declined largely during this period due to lower margins. This fall led to a decline in the P/E multiple from 24x in 2017 to 17x in 2019. Although the multiple currently stands at 2019 levels, we expect it to grow further going forward on the back of its investments in the AI industry.

So how has Coronavirus impacted the stock?

In Q1, Baidu’s revenue declined 7% year-over-year (y-o-y) to $3.18 billion, with shelter-in-place orders having a marked impact on sales for the internet company. While its core business revenue (flagship search, feed, and Artificial Intelligence businesses) was down 13% y-o-y, iQiyi revenues were up 35% y-o-y in Q1. However, adjusted pre-tax operating earnings grew 38% y-o-y on the strength in margin figures.

The internet company was able to transition successfully toward mobile devices. Daily active user counts were up 28% y-o-y to 222 million, with in-app search queries soaring 45% y-o-y. Going forward, this growth could also likely offset the headwind of a weak online advertising market.

For Q2, Baidu is guiding to revenues of about $3.5 billion – $3.9 billion, representing growth of -5% to 4% y-o-y. That assumes that core revenue growth will range from -8% to 2% y-o-y. Baidu isn’t back to where it was at its peak, but it is taking some steps in the right direction as China starts to breathe new life into its economy. The company has been investing heavily in its cloud-computing segment in recent years and announced plans to deploy 5 million intelligent cloud servers by 2030 and train 5 million AI experts over the next 5 years. All its AI investments are not generating meaningful revenue for the company yet, but are expected to strengthen its business in the long-term.


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