Company Of The Day: Apple
What?
Apple (NASDAQ:AAPL) has raised prices for some of its subscription offerings. In the U.S., Apple TV+ will cost $6.99 per month, up from $4.99 per month, while Apple Music will cost $10.99, compared to the previous price of $9.99.
Why?
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Rising music licensing and content production costs have prompted Apple to raise pricing for its services.
So What?
The price hikes could be incrementally positive for revenues from Apple’s services business, which is the company’s fastest-growing segment.
See Our Complete Analysis For Apple
| Returns | Oct 2022 MTD [1] |
2022 YTD [1] |
2017-22 Total [2] |
| AAPL Return | 10% | -14% | 426% |
| S&P 500 Return | 8% | -19% | 72% |
| Trefis Multi-Strategy Portfolio | 6% | -22% | 209% |
[1] Month-to-date and year-to-date as of 10/26/2022
[2] Cumulative total returns since the end of 2016
See all Trefis Price Estimates