Company Of The Day: Apple

October 26th, 2022 by Trefis Team
-10.06%
Downside
180
Market
162
Trefis
AAPL: Apple logo
AAPL
Apple

What?

Apple (NASDAQ:AAPL) has raised prices for some of its subscription offerings. In the U.S., Apple TV+ will cost $6.99 per month, up from $4.99 per month, while Apple Music will cost $10.99, compared to the previous price of $9.99.

Why?

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Rising music licensing and content production costs have prompted Apple to raise pricing for its services.

So What?

The price hikes could be incrementally positive for revenues from Apple’s services business, which is the company’s fastest-growing segment.

See Our Complete Analysis For Apple

What if you’re looking for a more balanced portfolio instead? Our high-quality portfolio and multi-strategy portfolio have beaten the market consistently since the end of 2016.

 Returns Oct 2022
MTD [1]		 2022
YTD [1]		 2017-22
Total [2]
 AAPL Return 10% -14% 426%
 S&P 500 Return 8% -19% 72%
 Trefis Multi-Strategy Portfolio 6% -22% 209%

[1] Month-to-date and year-to-date as of 10/26/2022
[2] Cumulative total returns since the end of 2016

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