Netflix (NFLX) Last Update 7/22/26
Related: DIS NYT SIRI NWSA
% of Stock Price
Revenue
Gross Profits
Free Cash Flow
Netflix
$113.51
Yours
Trefis Price
N/A
$76.02
Market
 
Top Drivers for Period
Key Drivers
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TREFIS Analysis


Trefis Report
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RECENT NEWS AND ANALYSIS

Potential upside & downside to trefis price

Netflix Company

VALUATION HIGHLIGHTS

  1. International Streaming Subscriptions constitute 61% of the Trefis price estimate for Netflix's stock.
  2. U.S. Streaming Subscriptions constitute 39% of the Trefis price estimate for Netflix's stock.

WHAT HAS CHANGED?

Latest Earnings: Second Quarter FY'26

Netflix reported revenue of $10.85 billion for Q2 FY'26, representing a 13.5% increase compared to $9.56 billion in Q2 FY'25. Diluted earnings per share reached $5.82, up 19% year-over-year from $4.88 in the prior-year period. Top-line expansion was primarily driven by continued growth in paid memberships, price adjustments across key international regions, and accelerated momentum in its ad-supported subscription tier.

Note: Netflix's FY'25 ended on December 31, 2025. Q2 FY'26 ended on June 30, 2026.

Expansion Into Live Events and Advertising Technology

Netflix launched its proprietary in-house ad-tech platform globally, reducing reliance on third-party ad server partners and improving targeting capability for advertisers. Concurrently, the company expanded its live sports and event streaming rights portfolio, securing major multi-year broadcasting partnerships designed to increase user engagement and drive adoption of its ad-supported membership tier.

POTENTIAL UPSIDE & DOWNSIDE TO TREFIS PRICE

Below are key drivers of Netflix's value that present opportunities for upside or downside to the current Trefis price estimate:

Streaming Services


  • Ad-Tier Monetization Scale: Accelerated adoption of the ad-supported tier and higher average revenue per membership (ARM) through automated ad buying could generate meaningful upside to total revenue. Conversely, slower ad inventory sales or lower CPM rates could limit ad-tier monetization.

  • Global Paid Membership Growth: Further expansion in underpenetrated international markets like Asia-Pacific and Latin America offers volume upside, while saturated markets or price sensitivity could lead to increased subscriber churn.

For additional details, select a division from the interactive Trefis split for Netflix at the top of the page.

BUSINESS SUMMARY

Netflix is a global entertainment subscription streaming service providing movies, television series, documentaries, games, and live events across multiple price tiers to millions of members worldwide.

SOURCES OF VALUE

Streaming subscriptions generate virtually all of Netflix's total revenue, with global paid memberships serving as the foundational foundation of company value.

Unrivaled Global Subscriber Scale

Netflix holds an industry-leading global subscriber base, creating a massive revenue funnel that allows the company to amortize fixed content spend across a far larger audience than competing streaming services.

Proprietary Recommendation Engine and Engagement

Advanced personalization algorithms optimize content discovery for individual users, driving high engagement, improving subscriber retention, and maximizing lifetime customer value.

Expanding Operating Margins and Cash Flow

Disciplined content spend management combined with top-line growth has enabled steady operating margin expansion, producing strong free cash flow used for share repurchases.

KEY TRENDS

Industry Transition Toward Ad-Supported Streaming Models

Streaming platforms are increasingly prioritizing ad-supported subscription tiers to capture price-sensitive consumers and create high-margin advertising revenue channels alongside traditional subscription fees.

Strategic Push Into Live Sports and Event Broadcasting

Major streaming networks are acquiring rights to live athletic events, weekly programming, and cultural specials to create appointment viewing, boost real-time viewer engagement, and attract premium advertisers.

Optimization of Regional Content Production

Investing heavily in local-language programming enables platforms to penetrate international growth markets while successfully exporting regional titles to a global audience.