Abercrombie & Fitch Co. (ANF) Last Update 5/31/24
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Abercrombie & Fitch Co.
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Abercrombie & Fitch Co. Company


  1. Abercrombie & Fitch Stores constitute 48% of the Trefis price estimate for Abercrombie & Fitch Co.'s stock.
  2. Hollister Stores constitute 44% of the Trefis price estimate for Abercrombie & Fitch Co.'s stock.


  1. ANF Tops Q3 Estimates
The teen basics retailer's third-quarter revenue declined 3% year-over-year (y-o-y) to $880 million but beat analysts' expectations by $49 million. A 10% jump in the company's namesake brand sales partially offset a 12% decline in its Hollister brand sales. Although inflation and job losses are forcing consumers to pare back their discretionary spending, people are still buying clothes as they return to traditional work locations and resume social activities. Still, inflationary pressures, such as higher raw material and shipping costs, took a toll on the company's profits. It posted an adjusted net profit of a mere $0.5 million, compared to an adjusted net profit of $52 million a year ago, but its adjusted net earnings of $0.01 per share surprisingly beat the consensus forecast by $0.13.

Note: ANF's FY'21 ended on January 29, 2022. Q3 FY'22 refers to the quarter that ended on October 29, 2022.

  1. Guidance
For the full year, ANF lifted its sales and profit forecast. Management now sees sales decreasing by 2% to 3% in 2022, compared to its prior projection of a mid-single-digit decline. The company also expects an operating margin of 2% to 3%, up from 1% to 3%.

In Q4, the company expects net sales to be down in the range of 2 to 4% to the fiscal fourth quarter 2021 level of $1.2 billion vs. -6.15% consensus. The level assumes an estimated adverse impact of approximately 300 basis points from foreign currency. In addition, the company expects the operating margin to be in the range of 5 to 7% in Q4.


  1. Hollister Stores' Revenue per Square Foot
Hollister Revenue per Sq Ft : Hollister stores' revenue per square foot increased from $525 in 2017 to $558 in 2019, as a fair portion of consumer spending was on basic apparel. This figure dipped to $520 in 2020 due to the onset of the pandemic before growing back to $610 in 2021. Going forward, we expect Hollister stores to continue their expansion, and reach $700 in the long term, thanks to its updated product portfolio. The retailer's efforts to turn around its product portfolio should help it attract customers in the long run.

  1. ANF EBITDA Margin
EBITDA Margin: ANF's EBITDA Margins declined from 7.1% in 2019 to 5.3% in 2020, driven by pandemic-related lockdowns. However, it was able to get the figure back to 13.9% in 2021. If ANF can reduce the pressure on margins, such that it reaches 10% by the end of the forecast period, there could be a 10% upside to our price estimate.


Abercrombie & Fitch is a specialty retailer that operates stores and websites selling casual sportswear apparel, including knitted and woven shirts, graphic t-shirts, fleece, jeans and woven pants, shorts, sweaters, outerwear, personal care products, and accessories for men, women, and kids under the Abercrombie & Fitch, Abercrombie kids, and Hollister brands.


Higher number of Hollister stores than Abercrombie & Fitch stores

Abercrombie & Fitch operates about 224 namesake stores globally, while it has roughly 505 Hollister stores (as of 2021), which are comparatively smaller in size. In the past, Abercrombie & Fitch stores generated better revenue per square foot as compared to Hollister, because it is a relatively expensive brand. This trend reversed in 2017. Consequently, having a significantly higher store count and a better revenue per square foot, Hollister contributes a higher value to the company.

Rapidly growing direct to consumer business

Internet revenues have increased substantially for the company in recent years, forming nearly one-third of the company's sales. The aggressive growth is expected to continue going ahead. With the anticipated growth in online apparel sales in the U.S., Abercrombie plans to take advantage of this growing segment, and the development of e-commerce channels and an omnichannel portfolio remains a high priority for the company.


Consolidation of Abercrombie & Fitch stores in the U.S.

Abercrombie & Fitch is looking to reduce its U.S. store fleet to an optimal size, as it takes significant strides toward the development of an omnichannel platform. Also, with its top line under pressure, the company is relying on this strategy to defend its bottom-line growth. Abercrombie & Fitch has closed significantly more stores in the U.S. over the past three years than it has opened.

Scope For International Growth

While Abercrombie & Fitch has been focusing on right-sizing its store footprint in North America, it is dependent on the international markets for growth through expansion. In Europe, the company sees a $1 billion opportunity across all channels. At present, the company has a modest 127 stores in the region. Consequently, its focus in the region is on increasing penetration, shifting to smaller, more productive stores, and building a more local customer base. The company's partnership with wholesalers, like ASOS, NEXT, and Zalando, should ensure online sales growth. In China, the company estimates a $500 million opportunity. The company currently has only 30 stores in the country and is focusing on growing its digital business, through its partnership with Alibaba, as well as its store count, to address this opportunity.