Visa (V) Last Update 3/14/24
Related: MA AXP DFS
% of Stock Price
Gross Profits
Free Cash Flow
Service Fee
Net Debt
0.9% $3
Trefis Price
Top Drivers for Period
Key Drivers
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TREFIS Analysis

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Potential upside & downside to trefis price

Visa Company


  1. Transaction Fees constitute 34% of the Trefis price estimate for Visa's stock.
  2. Assessment Fees constitute 32% of the Trefis price estimate for Visa's stock.
  3. International Fees constitute 28% of the Trefis price estimate for Visa's stock.


Latest Earnings

In Q1 2024, Visa reported net revenues of $8.6 billion, up 9% y-o-y. This growth was driven by year-over-year growth in payments volume, cross-border volume, and the number of processed transactions.

Note: Visa's FY'23 ended on September 30, 2023. Q1 FY'24 refers to the quarter that ended on December 31, 2023.

Impact of coronavirus outbreak

Due to the impact of the Covid-19 outbreak and a broader economic slowdown on consumer spending and the global payments processing industry, Visa's top line has suffered in recent quarters. The company derives around 27% of its revenues from international transactions. Travel bans and widespread panic due to the coronavirus outbreak severely impacted this revenue stream in 2020. Further, lower consumer spending negatively impacted the transaction volume, leading to lower data processing fees - the stream contributes around 35% of the company's revenues. While the company's net results for Q1 and Q2 saw some negative growth, its Q3 and Q4 results witnessed strong growth in all the revenue streams driven by a recovery in consumer demand and relaxation in Covid-19-related travel restrictions. It resulted in full-year 2021 net revenues of $24.1 billion - up 10% y-o-y. The growth continued in 2022 and 2023, with net revenues increasing to $29.3 billion and $32.6 billion respectively.


Below we look at the key drivers for Visa, which present upside or downside to our price estimate for the company's stock.

  • Transaction Volumes: Emerging markets like China and India have seen tremendous growth in cashless payments over the past few years. The Chinese market has been inaccessible to foreign players due to the lack of a defined regulatory framework. The opening up of the Chinese market could provide a significant upside to our price estimate for Visa.

  • Total Number of Cards In Circulation: In the past few years, the total number of cards in circulation has grown at an average annual rate of 5%. We forecast the growth rate to remain around the current levels over the Trefis Forecast period. If the growth rate exceeds our expectations and instead is 8%, there could be a 22% upside to our stock price. However, if it shoots below that and is 2% instead, there could be a 6% downside to our stock price.


Visa is the largest global electronic payment solutions company in the world. It provides a wide range of products and services to support credit, debit, and related card solutions for institutions in over 200 countries. The company generates revenue by charging fees on transactions and payment volume. Visa processed more than 192.5 billion transactions and $11.6 trillion of payments volume in 2022.


Visa charges its customers for providing transaction processing and other services, generally on a per-transaction or percentage-of-transaction basis. Accordingly, the company's revenues are primarily impacted by the number of transactions it processes and the gross dollar volume purchases made using its cards.

Visa's revenues primarily come from the following sources:

Transaction Processing Fees (Data processing fees)

Data processing revenues are earned for authorizing, clearing, settling, processing transactions, and other maintenance and support services that facilitate transactions between Visa's customers. Data processing revenues are based on information gathered from VisaNet, its global processing platform, which provides transaction processing services by linking issuers and acquirers.

International Transaction Fees

International transaction fees are assessed to customers on transactions where the cardholder's country differs from the merchant's. International transaction revenues are generally driven by cross-border payment volumes, which include single-currency transactions and currency conversion activities for transactions involving more than one currency.

Assessment Fees

Assessment revenues are earned from customers for their participation in card programs carrying the Visa brand. Service revenues are assessed based on a pricing methodology applied to the payment volume.

Other Fees

Other revenues consist primarily of optional services or product enhancements, such as extended cardholder protection, concierge services, cardholder services, and fees for licensing.


Rapid growth in electronic, cashless payment solutions

The global market for cashless payment solutions, such as credit and debit card transactions, has grown rapidly, particularly in emerging markets. Africa has the largest percentage of people using mobile banking. Similarly, Americans have the highest number of non-cash users. A research report by MasterCard indicated that in 2014, non-cash penetration was around 44% of total Personal Consumption Expenditure. This indicates that consumers spend a significant amount through cards rather than cash or checks. The trend is only expected to continue. Outside of the U.S., non-cash penetration is much lower, but the use of cards is expected to increase at a higher rate in emerging markets than in mature markets.

Opportunity in mobile payments

Visa has begun offering more services that will enable the payment of bills from mobile devices. Mobile phone payments are gaining rapid popularity, coinciding with the surge in smartphone sales. An increasing number of smartphones manufactured now utilize near-field communication (NFC) chips, which facilitate mobile payments.