Disney (DIS) Last Update 5/15/23
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TREFIS Analysis

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Potential upside & downside to trefis price

Disney Company


  1. Media and Entertainment Distribution (Linear Networks, Direct To Consumer, Content Sales, Licensing & Other) constitutes 65% of the Trefis price estimate for Disney's stock.
  2. Parks, Experiences and Products (U.S. Theme Parks & Hotels, International Parks/Hotels, Consumer Products) constitute 35% of the Trefis price estimate for Disney's stock.


  1. Disney's Q2 Fiscal 2023 Earnings

Disney posted a mixed set of Q2 2023 results. While revenues grew by about 13% year-over-year to $21.82 billion, coming in line with estimates, adjusted earnings stood at $0.93, slightly below estimates. While growth was driven primarily by the company's theme park business, this was partly offset by weakness in the linear TV network operations.

Note:FY'22 ended on October 1, 2022. Q2 FY'23 ended on April 1, 2023


Disney is a well-diversified media company, and a small change in a single business driver does not hold much significance from a value standpoint. However, the drivers mentioned below are one of the most important and sensitive drivers of Disney's value.

  • Media and Entertainment Distribution EBITDA Margins: We estimate this figure will increase from around 14% in FY'22 to over 24% by FY'29, as the streaming operations gradually turn profitable. That said, there could be a downside of about 5% to our price estimate if the margins were to rise only to about 20% over the same timeframe. On the other hand, if Disney boosts these margins to over 30%, it will result in an upside of about 10% to our price estimate for Disney.

  • Per Capita Guest Spending at U.S. Theme Parks: We estimate this figure will increase from about $235 in FY'22 to around $270 by the end of our forecast period. However, there could be a little under 10% downside to our price estimate if this spending were to remain rangebound around $200 levels. This could happen if other theme parks compete effectively, challenging Disney's domination - bringing down guest spending.

For additional details, select a driver above or a division from the interactive Trefis split for Disney at the top of the page.


Disney is a diversified media company and makes money through several businesses, including cable networks, broadcasting networks, theme parks & hotels, filmed entertainment, and consumer products. The company has also added a direct-to-consumer business to its portfolio recently.

Its cable networks include ESPN, the Disney Channel, ABC Family, and others. Disney's broadcasting arm, ABC Network, is one of the biggest broadcasting networks in the U.S., with a wide viewership.

Besides TV networks, Disney boasts several theme parks and resorts that attract millions of visitors every year. Furthermore, the company leverages its famous characters and brands to sell various merchandise. Its filmed entertainment unit produces and distributes movies under the Disney Studios brand.


We believe that Disney's media and entertainment distribution business, which includes its direct-to-consumer, linear, and content licensing operations, to be its most valuable division for the following reasons:

Direct To Consumer Business Growth

Disney's DTC business is growing quickly, driven by the popular Disney+ streaming offering. DTC Subscription Revenues grew to around $15 billion in FY'22 from around $8 billion in FY'19. We expect revenue to grow to over $40 billion by the end of our review period.

High Cable & Satellite Operator Fees

Cable and satellite companies such as Comcast and DirecTV pay Disney to include its cable channels, such as ESPN, Disney Channel, ABC Family, and others, in their programming packages. These operators pay a handsome amount of fees for ESPN and Disney Channel. The high fee charged and high ad pricing results in healthy ad revenues, making ESPN and other cable networks most valuable to Disney.

High Penetration Of Cable Networks

With the high fee charged, Disney's cable networks, such as ESPN and Disney Channel, have high penetration. ESPN and Disney Channel are present in approximately 95% of U.S. pay-TV households.


Disney's pivot to streaming

Disney has doubled down on the streaming space with the launch of its Disney+ offering in late 2019. While competition in the streaming market is intense, Disney's deep library of legacy content and popular franchises such as Star Wars and Marvel could give it an edge over rivals. Disney is also investing heavily in content specific to its streaming businesses. For example, for FY'22, Disney expects content spending to rise to $33 billion, up from about $25 billion a year ago. Although the streaming business is loss-making currently, it could provide Disney with recurring profits in the future as it builds scale.

Increasing Pay TV Competition

Increasing competition among pay-TV providers, such as Comcast, Time Warner, DirecTV, AT&T, and Verizon, is favorable for media companies, including Disney, which can gain negotiating power in discussions regarding the pricing of subscription fees for their programming content.

Increasing Sports Programming Costs

ESPN increases its fee per subscriber every year, owing to a rise in sports programming costs which have become a cause of worry for pay-TV service providers. Some of them are considering dropping ESPN from lower-priced programming packages.

Declining DVDs And Expanding Streaming

DVD sales have declined in recent years due to the growth of rental companies and online video - causing worry to media companies such as Disney. However, these media companies are now pushing for rental windows and licensing of their older content to recoup lost profits.

Online Licensing & Broadcast Advertising

With the growth of online streaming companies such as Netflix that monetize older content primarily, licensing opportunities have expanded for media companies. However, given a decline in traditional television viewership, ratings are hit hard, resulting in lower advertising revenues for most media companies. So far, licensing revenue growth has not been able to offset the declines seen on the advertising front completely. Having said that, broadcasting networks such as FOX, CBS, NBC, and ABC have been able to contain the advertising decline due to their exposure to sports programming, which garners very high viewership and better ad pricing.