VALUATION HIGHLIGHTS

1. Amazon Web Services constitute 42% of the Trefis price estimate for Amazon's stock.
2. Amazon North America constitutes 33% of the Trefis price estimate for Amazon's stock.
3. Amazon International constitutes 23% of the Trefis price estimate for Amazon's stock.

WHAT HAS CHANGED?

Latest Earnings

Amazon's (NASDAQ:AMZN) Net sales for Q2 2021 increased 27% to $113.1 billion, compared with $88.9 billion in the same period of the previous year. Excluding the $2.5 billion favorable impact from y-o-y changes in foreign exchange rates throughout the quarter, net sales increased 24% compared with second quarter 2020. Operating income increased to $7.7 billion, compared with operating income of $5.8 billion in the same period of the previous year. Net income increased to $7.8 billion, or $15.12 per diluted share, compared with net income of $5.2 billion, or $10.30 per diluted share, in the same period of the previous year.

Impact of Coronavirus

Amazon retail business has picked up as consumers prefer online contactless purchases to going to the store due to the Covid-19 pandemic. The company also has increased costs due to the pandemic as they make changes in processes and invest in equipment to make sure the employees stay healthy.

CEO Transition

With the Q4 and FY 2020 results Amazon announced that "Jeff Bezos will transition to the role of Executive Chair in the third quarter of 2021 and Andy Jassy will become Chief Executive Officer at that time. Andy Jassy is with Amazon since 1997 and is currently working as the CEO of Amazon Web services.

POTENTIAL UPSIDE & DOWNSIDE TO TREFIS PRICE

Below are key drivers of Amazon's value that present opportunities for upside or downside to the current Trefis price estimate for Amazon:

Amazon Web Services

• AWS Revenues: We currently forecast Amazon Web Services revenues to continue to increase rapidly from about $25.7 billion in 2018 to over $250 billion by the end of our forecast period. However, given the potential competition in the space such as Alibaba and Microsoft, coupled with the huge base factor, Amazon can witness a lower than anticipated growth rate. We expect the increasing use cases of edge computing to help manage competitive pressures.


• AWS EBITDA Margin : We currently forecast Amazon's AWS EBITDA margin to reach 48% by the end of our forecast period due to relatively fixed operating expenses and high operating leverage due to economies of scale.

Amazon North America

• Amazon North America EBITDA Margin: We currently forecast Amazon to consistently add customers for sale and subscriptions in North America leading to improved revenue per customer and resulting high margins due to economies of scale. We forecast North America EBITDA Margin to improve from just below 13% in 2018 to almost 15% by the end of our forecast period.

For additional details, select a driver above or select a division from the interactive Trefis split for Amazon at the top of the page.

BUSINESS SUMMARY

Amazon is an online retailer which sells electronics, books, retail consumer goods, music, games, apparel and other merchandise to consumers in the U.S., Canada, the United Kingdom, Germany, Brazil, France, China, Japan, India Mexico, Netherlands, Italy and other countries. The company also provides web services such as cloud computing and online storage to web sites and web developers.

SOURCES OF VALUE

Amazon Web Services business is the most valuable segment for Amazon due to the company's high growth within this segment. In recent years, consolidated AWS revenues have grown at high double digits. Despite the lowest revenue contribution, AWS is the most valuable segment due to high margins of cloud computing as compared to e-commerce retail business which operates on razor thin margins.

KEY TRENDS

Growing high-margin cloud services business

The growth in Amazon's Web Services has become a critical factor driving the company's expansion globally. Several companies continued to adopt these services in recent years. Besides helping big businesses, the company’s cost efficient web services are also useful for young start-ups that may have cash restrictions.

The growth in the AWS segment has been massive - the annual growth in AWS revenues came in at 70% in 2015, 55% in 2016, 43% in 2017, 46% in 2018 and 37% in 2019. Apart from this, the company also showed strong profitability in the cloud-services business as margins have improved in this segment in successive years.

Heavy investments on international expansion could add pressure on profitability

Amazon is making significant investments to expand its presence in regions such as China, India, Italy and Spain. While these investments will enhance revenue growth, however, this strategy could also raise margin pressure. Amazon will invest a couple of billion dollars on its Indian operations, but since the country’s e-commerce market is highly competitive, we believe it will be difficult for Amazon to attain profitability in the region for at least a couple of years.