Tearsheet

Pinterest (PINS)


Market Price (12/23/2025): $26.39 | Market Cap: $17.9 Bil
Sector: Communication Services | Industry: Interactive Media & Services

Pinterest (PINS)


Market Price (12/23/2025): $26.39
Market Cap: $17.9 Bil
Sector: Communication Services
Industry: Interactive Media & Services

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.


0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 11%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 6.9%, FCF Yield is 6.3%
Weak multi-year price returns
2Y Excs Rtn is -75%, 3Y Excs Rtn is -72%
Expensive valuation multiples
P/EBITPrice/EBIT or Price/(Operating Income) ratio is 64x
1 Cash is significant % of market cap
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -14%
  Significant share based compensation
SBC/Rev LTMShare Based Compensation / Revenue (Sales), Last Twelve Months (LTM) is 21%
2 Strong revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 17%
  Key risks
PINS key risks include [1] ad revenue vulnerability to tariff policies impacting key Asian advertisers, Show more.
3 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 28%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 28%
  
4 Valuation becoming less expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -29%
  
5 Megatrend and thematic drivers
Megatrends include Social Media & Creator Economy. Themes include Social Media Platforms, Creator Economy Monetization, and Ad-Tech Platforms.
  
0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 11%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 6.9%, FCF Yield is 6.3%
1 Cash is significant % of market cap
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -14%
2 Strong revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 17%
3 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 28%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 28%
4 Valuation becoming less expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -29%
5 Megatrend and thematic drivers
Megatrends include Social Media & Creator Economy. Themes include Social Media Platforms, Creator Economy Monetization, and Ad-Tech Platforms.
6 Weak multi-year price returns
2Y Excs Rtn is -75%, 3Y Excs Rtn is -72%
7 Expensive valuation multiples
P/EBITPrice/EBIT or Price/(Operating Income) ratio is 64x
8 Significant share based compensation
SBC/Rev LTMShare Based Compensation / Revenue (Sales), Last Twelve Months (LTM) is 21%
9 Key risks
PINS key risks include [1] ad revenue vulnerability to tariff policies impacting key Asian advertisers, Show more.

Valuation, Metrics & Events

PINS Stock


Why The Stock Moved


Qualitative Assessment

AI Analysis | Feedback

Here are five key points explaining Pinterest's (PINS) stock movement from August 31, 2025, to December 23, 2025: 1. Disappointing Q3 2025 Earnings and Weak Q4 Guidance. Pinterest's stock plunged significantly in early November 2025 after the company reported third-quarter results that missed adjusted earnings per share expectations and provided a weaker-than-anticipated revenue forecast for the fourth quarter. This miss and conservative outlook fueled investor concerns about the company's near-term performance.

2. Moderating Ad Spend and Macroeconomic Headwinds. The company's management pointed to "pockets of moderating ad spend" in the U.S. and Canada, primarily from larger retailers experiencing tariff-related margin pressure. Pinterest also noted that broader economic trends and market uncertainty were expected to continue impacting advertising budgets into Q4 2025.

Show more

Stock Movement Drivers

Fundamental Drivers

The -25.3% change in PINS stock from 9/22/2025 to 12/22/2025 was primarily driven by a -27.5% change in the company's P/E Multiple.
922202512222025Change
Stock Price ($)35.3126.39-25.26%
Change Contribution ByLTMLTM
Total Revenues ($ Mil)3905.724056.553.86%
Net Income Margin (%)49.30%48.99%-0.64%
P/E Multiple12.419.00-27.47%
Shares Outstanding (Mil)676.85677.82-0.14%
Cumulative Contribution-25.26%

LTM = Last Twelve Months as of date shown

Market Drivers

9/22/2025 to 12/22/2025
ReturnCorrelation
PINS-25.3% 
Market (SPY)2.7%26.2%
Sector (XLC)-1.6%22.0%

Fundamental Drivers

The -22.4% change in PINS stock from 6/23/2025 to 12/22/2025 was primarily driven by a -25.8% change in the company's P/E Multiple.
623202512222025Change
Stock Price ($)34.0026.39-22.38%
Change Contribution ByLTMLTM
Total Revenues ($ Mil)3761.174056.557.85%
Net Income Margin (%)50.41%48.99%-2.81%
P/E Multiple12.139.00-25.81%
Shares Outstanding (Mil)676.52677.82-0.19%
Cumulative Contribution-22.38%

LTM = Last Twelve Months as of date shown

Market Drivers

6/23/2025 to 12/22/2025
ReturnCorrelation
PINS-22.4% 
Market (SPY)14.4%24.7%
Sector (XLC)12.7%25.3%

Fundamental Drivers

The -10.5% change in PINS stock from 12/22/2024 to 12/22/2025 was primarily driven by a -90.3% change in the company's P/E Multiple.
1222202412222025Change
Stock Price ($)29.4926.39-10.51%
Change Contribution ByLTMLTM
Total Revenues ($ Mil)3473.304056.5516.79%
Net Income Margin (%)6.21%48.99%688.44%
P/E Multiple92.729.00-90.29%
Shares Outstanding (Mil)678.50677.820.10%
Cumulative Contribution-10.51%

LTM = Last Twelve Months as of date shown

Market Drivers

12/22/2024 to 12/22/2025
ReturnCorrelation
PINS-10.5% 
Market (SPY)16.9%52.4%
Sector (XLC)20.5%53.7%

Fundamental Drivers

The 7.6% change in PINS stock from 12/23/2022 to 12/22/2025 was primarily driven by a 2120.3% change in the company's Net Income Margin (%).
1223202212222025Change
Stock Price ($)24.5326.397.58%
Change Contribution ByLTMLTM
Total Revenues ($ Mil)2772.024056.5546.34%
Net Income Margin (%)2.21%48.99%2120.34%
P/E Multiple268.399.00-96.65%
Shares Outstanding (Mil)669.17677.82-1.29%
Cumulative Contribution7.56%

LTM = Last Twelve Months as of date shown

Market Drivers

12/23/2023 to 12/22/2025
ReturnCorrelation
PINS-29.4% 
Market (SPY)47.7%43.9%
Sector (XLC)63.9%46.3%

Return vs. Risk


Price Returns Compared

 202020212022202320242025Total [1]
Returns
PINS Return254%-45%-33%53%-22%-10%40%
Peers Return130%22%-56%78%15%10%179%
S&P 500 Return16%27%-19%24%23%17%113%

Monthly Win Rates [3]
PINS Win Rate67%25%42%67%42%50% 
Peers Win Rate68%62%28%68%57%50% 
S&P 500 Win Rate58%75%42%67%75%73% 

Max Drawdowns [4]
PINS Max Drawdown-41%-47%-53%-14%-24%-17% 
Peers Max Drawdown-27%-9%-64%-13%-21%-24% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: META, GOOGL, AMZN, SNAP, ETSY. See PINS Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/22/2025 (YTD)

How Low Can It Go

Unique KeyEventPINSS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-80.7%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven418.6%34.1%
2022 Inflation ShockTime to BreakevenTime to BreakevenNot Fully Recovered days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-56.7%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven130.8%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven110 days148 days

Compare to GOOGL, AMZN, META, Z, SNAP

In The Past

Pinterest's stock fell -80.7% during the 2022 Inflation Shock from a high on 2/16/2021. A -80.7% loss requires a 418.6% gain to breakeven.

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Asset Allocation

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About Pinterest (PINS)

Pinterest, Inc. operates as a visual discovery engine in the United States and internationally. The company's engine allows people to find inspiration for their lives, including recipes, style and home inspiration, DIY, and others; and provides video, product, and idea pins. It shows visual machine learning recommendations based on pinners taste and interests. The company was formerly known as Cold Brew Labs Inc. and changed its name to Pinterest, Inc. in April 2012. Pinterest, Inc. was incorporated in 2008 and is headquartered in San Francisco, California.

AI Analysis | Feedback

1. Google for visual inspiration and product discovery.

2. Instagram for finding and saving ideas for your life, home, and purchases.

AI Analysis | Feedback

  • Pinterest Platform: A visual discovery engine and social media service where users explore, save, and share ideas represented by images and videos (Pins) across diverse interests.
  • Advertising Services: A suite of tools and ad formats enabling businesses to reach Pinterest users through paid promotions, driving traffic, brand awareness, and sales.

AI Analysis | Feedback

Pinterest (symbol: PINS) sells primarily to other companies. These companies are advertisers who utilize Pinterest's platform to reach its user base with visual ads and promoted pins.

While Pinterest does not publicly disclose the specific names of its "major" customer companies (i.e., its largest advertisers) due to proprietary business information, their customer base consists of a wide range of businesses across various industries. These advertisers are typically seeking to inspire consumers, drive product discovery, and ultimately lead to purchases. The primary categories of companies that serve as Pinterest's major customers include:

  • Retailers and E-commerce Brands: Companies selling products across categories like fashion, home decor, electronics, health & beauty, and general merchandise. They advertise to showcase products, drive traffic to their websites, and generate sales.
  • Consumer Packaged Goods (CPG) Companies: Brands selling food, beverages, household products, and personal care items. They use Pinterest for brand awareness, recipe inspiration, product usage ideas, and driving purchases.
  • Home and Lifestyle Brands: Businesses specializing in home furnishings, decor, DIY supplies, gardening, and other lifestyle-related products and services. Pinterest is a highly visual platform where users actively seek inspiration for their homes and lives.
  • Fashion and Beauty Brands: Companies in the apparel, accessories, cosmetics, and skincare industries frequently advertise to showcase new collections, promote trends, and connect with style-conscious users.
  • Travel and Hospitality Companies: Airlines, hotels, resorts, and tourism boards advertise to inspire travel planning and bookings, leveraging Pinterest's strong visual storytelling capabilities.

These companies, ranging from large multinational corporations to small and medium-sized businesses (SMBs), are the primary customers paying Pinterest for its advertising services.

AI Analysis | Feedback

  • Amazon Web Services (AWS), subsidiary of Amazon.com, Inc. (AMZN)

AI Analysis | Feedback

Bill Ready, Chief Executive Officer

Bill Ready has served as CEO of Pinterest since June 2022. Prior to joining Pinterest, he was the President of Commerce, Payments & Next Billion Users at Google from 2020 to 2022. Before his time at Google, Ready served as Chief Operating Officer of PayPal, and as CEO of both Venmo and Braintree. He led Braintree and Venmo from pre-revenue to billions in revenue and through their acquisition by PayPal. Ready was also president of iPay Technologies, which was sold to Jack Henry & Associates in 2010 for $300 million. Earlier in his career, he was an executive in residence at Accel Partners, a venture capital firm.

Julia Brau Donnelly, Chief Financial Officer

Julia Brau Donnelly joined Pinterest as Chief Financial Officer in 2023. In this role, she oversees all global finance functions, including accounting, FP&A, tax, treasury, corporate development, and investor relations. Previously, she served for more than seven years at Wayfair, most recently as Vice President & Global Head of Finance & Accounting. Before Wayfair, Donnelly was a private equity investor in media and technology companies at Thomas H. Lee Partners for six years, and an investment banking analyst at Morgan Stanley. She has also served on the boards of directors for iHeartMedia and Agencyport Software.

Ben Silbermann, Co-Founder and Executive Chairman

Ben Silbermann co-founded Pinterest in March 2010. He served as the company's CEO until June 2022, when he transitioned to the role of Executive Chairman, focusing on long-term innovation and strategic direction. Before Pinterest, Silbermann worked at Google in online advertising and also developed iPhone applications.

Malik Ducard, Chief Content Officer

Malik Ducard has served as Pinterest's Chief Content Officer since December 2021. In this role, he is responsible for setting the company's global content strategy and expanding creator partnerships. Prior to Pinterest, Ducard was the Vice President of Content Partnerships at YouTube and the Senior Vice President of Digital Distribution at Paramount Pictures.

Christine Deputy, Chief People Officer

Christine Deputy joined Pinterest as Chief People Officer in 2021. She is responsible for all aspects of Pinterest's human resources strategy, including talent management, leadership development, and pay and benefits. Before joining Pinterest, Deputy served as the Chief Human Resources Officer at Nordstrom for six years. Her experience also includes leading teams at notable brands such as Barclays, Aviva, Dunkin Brands, and Starbucks.

AI Analysis | Feedback

The key risks to Pinterest's business (PINS) include its susceptibility to macroeconomic factors impacting ad revenue, intense competition for users and advertisers, and the challenges of balancing monetization with user experience and content quality.

  1. Ad Revenue Vulnerability to Macroeconomic Factors and Tariffs: Pinterest's advertising revenue is significantly exposed to volatile macroeconomic conditions and shifting trade policies. Changes in U.S. tariff policies, for instance, have prompted major Asian e-commerce advertisers to reduce their U.S. ad spend on the platform, redirecting budgets to other regions. This has led to a decline in advertising prices and has caused Pinterest to miss revenue projections. Analysts have noted a 25% decline in advertising prices in Q2 2023 due to reduced U.S. ad spend from key advertisers.
  2. Intense Competition and User Growth/Engagement Challenges: Pinterest operates in a highly competitive social media and digital advertising landscape, contending with major platforms like Meta (Facebook, Instagram), TikTok, and Snapchat. The company faces ongoing challenges with user growth, particularly in North America, and in maintaining engagement, especially among younger demographics like Gen Z. Stagnant user growth and declining engagement can make the platform less attractive to advertisers, directly impacting its business.
  3. Monetization Strategy and Content Quality Concerns: There is a risk associated with Pinterest's ability to sustainably grow its Average Revenue Per User (ARPU) without compromising the user experience. Reports indicate user frustration with an increasing volume of ads and a perceived rise in low-quality, AI-generated content on the platform. This tension between increasing ad load for monetization and maintaining content quality and user satisfaction could lead to user attrition and negatively impact long-term engagement and revenue growth.

AI Analysis | Feedback

The aggressive expansion of platforms like TikTok into visual search and e-commerce represents a clear emerging threat. While Pinterest specializes in static images and curated boards for inspiration and planning, TikTok is increasingly becoming a primary destination for younger demographics to discover products, trends, and 'how-to' content through short-form video. This shift in user behavior for product and idea discovery, coupled with TikTok's growing e-commerce capabilities (e.g., TikTok Shop), directly competes for user attention and advertising spend within the inspiration-to-purchase funnel.

AI Analysis | Feedback

The addressable market for Pinterest's main service, which is digital advertising on its social media platform, is estimated to be between $600 billion and $750 billion globally.

AI Analysis | Feedback

Pinterest (PINS) is expected to drive future revenue growth over the next 2-3 years through several key initiatives:

  1. AI-Powered Product Innovation and Shopping Assistant Features: Pinterest is transforming into an "AI-powered visual-first shopping assistant," investing heavily in AI and product innovation to enhance user experience and attract advertisers. New AI-driven features, such as multimodal search for fashion and the voice-activated Pinterest Assistant, are designed to boost user engagement and commercial intent. These innovations have already led to a 44% increase in visual searches powered by its proprietary multimodal large language model (LLM).
  2. International Market Expansion and Monetization: The company identifies international markets, particularly Europe and the Rest of the World, as significant opportunities for future revenue growth. Shopping ad revenue in these regions has grown more than twice as fast as the overall revenue growth, with European Average Revenue Per User (ARPU) soaring by 31% and Rest of World ARPU surging by 44%. Pinterest's global monthly active users (MAUs) have reached 600 million, with international markets being a key driver of this growth.
  3. Growth in User Engagement and Monthly Active Users (MAUs), Especially Gen Z: Pinterest continues to expand its user base, reaching a record 600 million global MAUs, with Gen Z representing over 50% of the user base and being the fastest-growing demographic. Increased user engagement, particularly from this younger cohort, is crucial for attracting advertisers and thereby growing revenue.
  4. Enhanced Advertising Capabilities and Social Commerce Integration: Pinterest is broadening its shopping integrations, including partnerships with companies like Instacart, and introducing new ad formats such as "top of search ads" and "Where to Buy Links" to bolster monetization. Sponsored Pins remain a core revenue driver, and e-commerce features are rapidly expanding. The "Performance+ Suite" of automated campaign tools is proving effective, leading to a 24% improvement in conversions for retail advertisers and helping Pinterest gain a larger share of advertisers' budgets.

AI Analysis | Feedback

The search for "Pinterest stock-based compensation expense" yielded good results. Stock-based compensation is a primary driver of share issuance for many tech companies. ** Share Issuance (revised):** * Pinterest annual stock-based compensation for 2024 was $766 million, an 18.2% increase from 2023. * Pinterest annual stock-based compensation for 2023 was $648 million, a 30.32% increase from 2022. * Pinterest annual stock-based compensation for 2022 was $497 million, a 19.68% increase from 2021. * In Q2 2024, Pinterest incurred $196 million in stock-based compensation expenses, representing nearly 23% of total revenue for the quarter. * Stock-based compensation has steadily risen, leading to an increase in outstanding shares from 529.4 million at IPO (2019) to over 686.2 million at the end of Q2 2024, a CAGR of about 5.16%. This directly addresses "dollar amount of shares issued" through stock-based compensation, which is the primary form of issuance for many growth companies. ** Inbound Investments:** * October 2021: Bloomberg reported PayPal was interested in acquiring Pinterest for around $70 a share, but PayPal's board decided against the deal later that week. This is an *attempted* inbound investment/acquisition but did not materialize. * November 29, 2024: Vanguard Group Inc acquired 50,056 shares of Pinterest at $30.32 per share, increasing its total holdings to 60,147,395 shares, representing 10.13% of its portfolio. This is an investment in existing shares, not a direct investment into the company for new capital. It seems there haven't been any large strategic investments *into* Pinterest by third parties (like a strategic partner or private equity firm providing new capital) in the last 3-5 years, beyond standard institutional buying of public shares. The PayPal interest was an acquisition attempt, not an investment *in* the company where Pinterest received capital. I will state that no significant inbound investments of new capital were found. ** Outbound Investments:** * December 2021: Pinterest acquired the video creation app Vochi. * June 2022: Pinterest announced a definitive agreement to acquire the AI-driven fashion shopping platform, The Yes, and closed the acquisition on June 10, 2022. * The exact dollar amounts for these acquisitions are "Undisclosed" in the search results. Macrotrends showed "Pinterest annual net acquisitions/divestitures for 2022 were $-0.086B," which implies an outflow of $86 million. ** Capital Expenditures:** * Pinterest's capital expenditures for fiscal years ending December 2020 to 2024 averaged $17.617 million. * Capital expenditures peaked in December 2022 at $28.984 million. * Capital expenditures hit a 5-year low in December 2023 of $8.063 million. * Annual capital expenditures: * 2021: $9.031 million * 2022: $28.984 million (or $29M) * 2023: $8.063 million * 2024: $24.606 million * Latest twelve months ending June 30, 2025: $26.008 million. * Forecasted Capital Expenditures: * 2025: $33.35 million (one source), $27.99 million (another source) * 2026: $35.59 million (one source), $33.56 million (another source) * Primary focus: No explicit mention of the primary focus in the search results (like data centers, offices, etc.), other than general infrastructure efficiency initiatives mentioned in the context of cost of revenue. It does not explicitly state the *focus* of CapEx, but rather that cost of revenue increased due to users/engagement "offset by infrastructure efficiency initiatives". This doesn't directly link to CapEx. I will note the lack of specific focus. Summary of points for each category (3 or fewer): **Share Repurchases:** * Pinterest authorized a $500 million stock repurchase program in February 2023. * A larger $2 billion share repurchase program was adopted in November 2024. * As of December 31, 2024, the company repurchased $600.2 million worth of shares, with $1.9 billion remaining under the program. **Share Issuance:** * Stock-based compensation, a primary form of share issuance, was $497 million in 2022, increasing to $648 million in 2023 and $766 million in 2024. * For the twelve months ending September 30, 2025, stock-based compensation reached $2.018 billion. * The continuous issuance of new shares through stock-based compensation has led to a compound annual growth rate of Pinterest's share count of approximately 5.16% from April 2019 to June 2024. **Inbound Investments:** * No significant inbound investments by third-parties providing new capital to Pinterest were found within the last 3-5 years. **Outbound Investments:** * In December 2021, Pinterest acquired the video creation app Vochi. * In June 2022, Pinterest acquired the AI-driven fashion shopping platform, The Yes. * Net acquisitions/divestitures for 2022 resulted in an outflow of $86 million. **Capital Expenditures:** * Pinterest's capital expenditures have fluctuated, with a peak of $28.984 million in 2022 and a low of $8.063 million in 2023. * Annual capital expenditures were $9.031 million in 2021, $28.984 million in 2022, $8.063 million in 2023, and $24.606 million in 2024. * Forecasted capital expenditures are approximately $33.35 million for 2025 and $35.59 million for 2026. The primary focus of these expenditures is not explicitly detailed in the provided information. I will now format the output with HTML tags.

Better Bets than Pinterest (PINS)

Trade Ideas

Select ideas related to PINS. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
PINS_11302025_Monopoly_xInd_xCD_Getting_Cheaper11302025PINSPinterestMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
1.0%1.0%-1.4%
TMUS_11212025_Monopoly_xInd_xCD_Getting_Cheaper11212025TMUST-Mobile USMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
-6.1%-6.1%-6.4%
Z_11212025_Monopoly_xInd_xCD_Getting_Cheaper11212025ZZillowMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
-3.5%-3.5%-5.1%
IRDM_11072025_Dip_Buyer_High_CFO_Margins_ExInd_DE11072025IRDMIridium CommunicationsDip BuyDB | CFO/Rev | Low D/EDip Buy with High Cash Flow Margins
Buying dips for companies with significant cash flows from operations and reasonable debt / market cap
8.7%8.7%-5.6%
TTD_10032025_Dip_Buyer_High_CFO_Margins_ExInd_DE10032025TTDTrade DeskDip BuyDB | CFO/Rev | Low D/EDip Buy with High Cash Flow Margins
Buying dips for companies with significant cash flows from operations and reasonable debt / market cap
-27.7%-27.7%-29.8%
PINS_5312025_Monopoly_xInd_xCD_Getting_Cheaper05312025PINSPinterestMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
-16.0%-15.2%-20.3%

Recent Active Movers

More From Trefis

Peer Comparisons for Pinterest

Peers to compare with:

Financials

PINSMETAGOOGLAMZNSNAPETSYMedian
NamePinterestMeta Pla.Alphabet Amazon.c.Snap Etsy  
Mkt Price26.39661.50309.78228.437.9455.73142.08
Mkt Cap17.91,665.03,744.02,429.813.55.5841.4
Rev LTM4,057189,457385,477670,0385,7722,85497,615
Op Inc LTM28081,895124,07776,190-60939438,292
FCF LTM1,12244,84173,55213,4814146357,301
FCF 3Y Avg82545,04468,99821,67718866411,251
CFO LTM1,147107,574151,424121,13761769154,361
CFO 3Y Avg84385,513120,99096,97739170943,178

Growth & Margins

PINSMETAGOOGLAMZNSNAPETSYMedian
NamePinterestMeta Pla.Alphabet Amazon.c.Snap Etsy  
Rev Chg LTM16.8%21.3%13.4%10.9%11.7%2.0%12.6%
Rev Chg 3Y Avg13.6%17.3%11.0%11.3%8.1%4.9%11.2%
Rev Chg Q16.8%26.2%15.9%13.3%9.8%2.4%14.6%
QoQ Delta Rev Chg LTM3.9%6.0%3.8%3.0%2.4%0.6%3.4%
Op Mgn LTM6.9%43.2%32.2%11.4%-10.5%13.8%12.6%
Op Mgn 3Y Avg-0.2%37.4%29.9%7.9%-20.6%13.2%10.6%
QoQ Delta Op Mgn LTM1.4%-0.8%-0.5%0.3%1.0%-0.2%0.1%
CFO/Rev LTM28.3%56.8%39.3%18.1%10.7%24.2%26.2%
CFO/Rev 3Y Avg23.4%54.0%35.3%15.8%7.3%25.4%24.4%
FCF/Rev LTM27.7%23.7%19.1%2.0%7.2%22.3%20.7%
FCF/Rev 3Y Avg22.9%29.0%20.5%3.5%3.4%23.8%21.7%

Valuation

PINSMETAGOOGLAMZNSNAPETSYMedian
NamePinterestMeta Pla.Alphabet Amazon.c.Snap Etsy  
Mkt Cap17.91,665.03,744.02,429.813.55.5841.4
P/S4.48.89.73.62.31.94.0
P/EBIT63.819.624.628.5-35.113.422.1
P/E9.028.430.134.4-27.130.429.3
P/CFO15.615.524.720.121.88.017.8
Total Yield11.1%3.8%3.6%2.9%-3.7%3.3%3.4%
Dividend Yield0.0%0.3%0.3%0.0%0.0%0.0%0.0%
FCF Yield 3Y Avg3.9%3.6%3.3%1.1%1.3%9.7%3.5%
D/E0.00.00.00.10.30.60.0
Net D/E-0.10.0-0.00.00.10.30.0

Returns

PINSMETAGOOGLAMZNSNAPETSYMedian
NamePinterestMeta Pla.Alphabet Amazon.c.Snap Etsy  
1M Rtn5.7%11.4%3.4%3.5%3.3%5.0%4.2%
3M Rtn-25.3%-13.5%22.8%0.4%-6.9%-9.6%-8.3%
6M Rtn-22.4%-5.2%87.8%9.6%0.4%3.4%1.9%
12M Rtn-10.5%13.4%62.5%1.6%-30.4%-1.9%-0.2%
3Y Rtn7.6%464.3%249.8%168.0%-7.5%-56.1%87.8%
1M Excs Rtn1.2%7.2%1.9%0.0%-3.1%2.9%1.5%
3M Excs Rtn-28.5%-15.7%19.8%0.2%-9.0%-14.4%-11.7%
6M Excs Rtn-39.1%-19.9%73.1%-5.5%-17.5%-8.5%-13.0%
12M Excs Rtn-28.8%-6.0%47.9%-13.6%-46.4%-18.7%-16.1%
3Y Excs Rtn-71.7%396.9%167.0%81.7%-85.9%-132.3%5.0%

Financials

Segment Financials

Revenue by Segment
$ Mil20242023202220212020
Single Segment3,0552,8032,5781,6931,143
Total3,0552,8032,5781,6931,143


Price Behavior

Price Behavior
Market Price$26.39 
Market Cap ($ Bil)17.9 
First Trading Date04/18/2019 
Distance from 52W High-34.0% 
   50 Days200 Days
DMA Price$28.66$32.01
DMA Trenddowndown
Distance from DMA-7.9%-17.6%
 3M1YR
Volatility56.1%52.5%
Downside Capture114.05100.21
Upside Capture-42.1373.75
Correlation (SPY)25.2%52.1%
PINS Betas & Captures as of 11/30/2025

 1M2M3M6M1Y3Y
Beta0.491.261.111.151.401.33
Up Beta0.952.732.922.101.591.40
Down Beta1.181.881.751.721.751.71
Up Capture-150%-30%-62%16%72%96%
Bmk +ve Days13263974142427
Stock +ve Days10233264122376
Down Capture121%117%111%97%106%104%
Bmk -ve Days7162452107323
Stock -ve Days10193059123369

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
 Comparison of PINS With Other Asset Classes (Last 1Y)
 PINSSector ETFEquityGoldCommoditiesReal EstateBitcoin
Annualized Return-14.9%17.3%14.7%67.3%6.8%-0.5%-16.6%
Annualized Volatility52.3%18.8%19.7%19.3%15.2%17.6%35.4%
Sharpe Ratio-0.130.720.572.540.23-0.18-0.25
Correlation With Other Assets 53.9%52.5%-3.8%25.6%36.3%23.5%

ETFs used for asset classes: Sector ETF = XLC, Equity = SPY, Gold = GLD, Commodities = DBC, Real Estate = VNQ, and Bitcoin = BTCUSD
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
 Comparison of PINS With Other Asset Classes (Last 5Y)
 PINSSector ETFEquityGoldCommoditiesReal EstateBitcoin
Annualized Return-17.7%12.9%15.0%18.9%11.8%5.1%35.8%
Annualized Volatility56.2%20.9%17.1%15.5%18.7%18.9%48.9%
Sharpe Ratio-0.120.530.710.980.510.180.63
Correlation With Other Assets 55.9%48.5%2.7%8.9%29.5%22.9%

ETFs used for asset classes: Sector ETF = XLC, Equity = SPY, Gold = GLD, Commodities = DBC, Real Estate = VNQ, and Bitcoin = BTCUSD
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
 Comparison of PINS With Other Asset Classes (Last 10Y)
 PINSSector ETFEquityGoldCommoditiesReal EstateBitcoin
Annualized Return1.2%13.0%14.9%14.9%6.7%5.5%69.9%
Annualized Volatility61.7%22.6%18.0%14.8%17.6%20.8%55.8%
Sharpe Ratio0.280.530.710.840.300.230.90
Correlation With Other Assets 55.5%49.3%5.9%15.7%35.4%23.4%

ETFs used for asset classes: Sector ETF = XLC, Equity = SPY, Gold = GLD, Commodities = DBC, Real Estate = VNQ, and Bitcoin = BTCUSD
Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date11282025
Short Interest: Shares Quantity19,743,217
Short Interest: % Change Since 11152025-26.8%
Average Daily Volume10,809,246
Days-to-Cover Short Interest1.83
Basic Shares Quantity677,819,000
Short % of Basic Shares2.9%

Earnings Returns History

Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
11/4/2025-21.8%-16.9%-18.7%
8/7/2025-10.3%-7.2%-3.1%
5/8/20254.9%15.7%22.5%
2/6/202519.1%16.4%-5.5%
11/7/2024-14.0%-13.4%-2.6%
7/30/2024-14.5%-22.8%-16.3%
4/30/202421.0%25.3%23.7%
2/8/2024-9.5%-10.2%-15.7%
...
SUMMARY STATS   
# Positive13139
# Negative111115
Median Positive13.6%15.7%22.5%
Median Negative-14.5%-14.7%-13.3%
Max Positive36.1%42.5%41.6%
Max Negative-21.8%-23.8%-29.6%

SEC Filings

Expand for More
Report DateFiling DateFiling
93020251104202510-Q 9/30/2025
6302025807202510-Q 6/30/2025
3312025508202510-Q 3/31/2025
12312024206202510-K 12/31/2024
93020241107202410-Q 9/30/2024
6302024730202410-Q 6/30/2024
3312024430202410-Q 3/31/2024
12312023208202410-K 12/31/2023
93020231030202310-Q 9/30/2023
6302023801202310-Q 6/30/2023
3312023427202310-Q 3/31/2023
12312022206202310-K 12/31/2022
93020221027202210-Q 9/30/2022
6302022801202210-Q 6/30/2022
3312022428202210-Q 3/31/2022
12312021203202210-K 12/31/2021