Why Coca-Cola’s Dependence On Powerade And Other Brands Is Growing

Although 73% of The Coca-Cola Company‘s (NYSE:KO) volumes are constituted by the core carbonated soft drinks (CSD) divisions comprising Coca-Cola, Diet Coke, Sprite and Fanta, and Coke Zero, Sprite Zero, and other drinks, these divisions combined to form 63% of the company’s value, as per our estimates. As customers, especially in developed markets, continue to ditch sugary CSDs due to the large content of calories in these drinks, segments such as functional drinks (sports and energy drinks) have grown more popular. While sports drinks carry a healthier perception, energy drinks have benefited from innovative marketing and their popularity among the younger consumers. The contribution of Powerade and Other Brands (functional drinks) to Coca-Cola’s revenue is estimated to grow from 8% in 2011 to nearly 13% in 2016.

Have more questions on Coca-Cola? See the links below.

• What Is Coca-Cola’s Revenue And Gross Profit Breakdown?
• What’s Coca-Cola’s Fundamental Value Based On Expected 2016 Results?
• How Has Coca-Cola’s Revenue And Gross Profit Composition Changed Over 2012-2016E?
• By What Percentage Have Coca-Cola’s Revenues And Gross Profit Grown Over The Last Five Years?
• Where Will Coca-Cola’s Revenue And Gross Profit Growth Come From Over The Next Three Years?

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